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Candy is a sugar confectionery also known as lollies or sweets. Significant amount of sugar is used for preparing candies and substitute of sugar is used for preparing sugar free candies. Candy is usually made in small pieces and in a number of colors. The candy market can be segmented in seven categories such as, breath sweeteners, chocolate candy, chocolate miniature candy, dietetic candy, hard rolled candy, marshmallows, and non chocolate candy among others. The market can also be segmented geographically as North America, APAC, Europe and RoW regions.