1.
Design + Startups
#designlovesstartups @ambercantinac

2.
I’m Amber Heinbockel
#designlovesstartups @ambercantinac
A designer, speaker
and launcher of products.
I get work with the
talented folks at cantina.

3.
Why is Design Important to Startups?
#designlovesstartups @ambercantinac

4.
80% of startups count great design as
an important part of their business
#designlovesstartups @ambercantinac

5.
Great design elicits
trust from users
#designlovesstartups @ambercantinac

6.
Great design gets you
funding places
#designlovesstartups @ambercantinac

7.
Keep them wanting more
#designlovesstartups @ambercantinac

8.
First impressions matter
#designlovesstartups @ambercantinac

9.
Great design and your ________
#designlovesstartups @ambercantinac
app
product
site
business
cat

10.
The #1 pitfall for startups
#designlovesstartups @ambercantinac

11.
understand your product story
#designlovesstartups @ambercantinac

12.
“before you start anything -
know your story” - @dtelepathy
#designlovesstartups @ambercantinac
Chuck Longanecker.

13.
Identify the problem your product
is here to solve
#designlovesstartups @ambercantinac

14.
solve a problem you have,
someone else has,
or
a problem that doesn’t exist
#designlovesstartups @ambercantinac

15.
Tell your story in a way your mom
can understand and tell her friends.
#designlovesstartups @ambercantinac

16.
“An app that lets me share fancy
filtered photos using my smartphone.”
#designlovesstartups @ambercantinac
my ground breaking app

17.
Figure out the features
that make your product special, unique.
#designlovesstartups @ambercantinac

18.
#designlovesstartups @ambercantinac
my ground breaking app

19.
Figure out the features
that make your product. special, unique
#designlovesstartups @ambercantinac

20.
#designlovesstartups @ambercantinac
my ground breaking app

21.
Know your competition
#designlovesstartups @ambercantinac

22.
#designlovesstartups @ambercantinac
my ground breaking app

23.
So your ready to design -
now what?
#designlovesstartups @ambercantinac

24.
Design for
Passive & Active Users
#designlovesstartups @ambercantinac

25.
Passive Users
#designlovesstartups @ambercantinac

26.
Active Users
#designlovesstartups @ambercantinac

27.
#designlovesstartups @ambercantinac
my ground breaking app
passive active

28.
The majority of time spent
on an app is passive
#designlovesstartups @ambercantinac

29.
Innovate where it matters
#designlovesstartups @ambercantinac

30.
#designlovesstartups @ambercantinac
my ground breaking app

31.
Design your user story
#designlovesstartups @ambercantinac

32.
#designlovesstartups @ambercantinac
my ground breaking app
passive
active

33.
#designlovesstartups @ambercantinac
passive
active

34.
Design should always tell the
story of your product
#designlovesstartups @ambercantinac

35.
build . implement . iterate . repeat
#designlovesstartups @ambercantinac

36.
Thank You
#designlovesstartups @ambercantinac