Design For Start Ups & Product Design

Design + Startups
#designlovesstartups @ambercantinac
I’m Amber Heinbockel
#designlovesstartups @ambercantinac
A designer, speaker
and launcher of products.
I get work with the 

talented folks at cantina.
Why is Design Important to Startups?
#designlovesstartups @ambercantinac
80% of startups count great design as
an important part of their business
#designlovesstartups @ambercantinac
Great design elicits 

trust from users
#designlovesstartups @ambercantinac
Great design gets you 

funding places
#designlovesstartups @ambercantinac
Keep them wanting more
#designlovesstartups @ambercantinac
First impressions matter
#designlovesstartups @ambercantinac
Great design and your ________
#designlovesstartups @ambercantinac
app
product
site
business
cat
The #1 pitfall for startups
#designlovesstartups @ambercantinac
understand your product story
#designlovesstartups @ambercantinac
“before you start anything - 

know your story” - @dtelepathy
#designlovesstartups @ambercantinac
Chuck Longanecker.
Identify the problem your product
is here to solve
#designlovesstartups @ambercantinac
solve a problem you have,
someone else has,
or
a problem that doesn’t exist
#designlovesstartups @ambercantinac
Tell your story in a way your mom
can understand and tell her friends.
#designlovesstartups @ambercantinac
“An app that lets me share fancy
filtered photos using my smartphone.”
#designlovesstartups @ambercantinac
my ground breaking app
Figure out the features 

that make your product special, unique.
#designlovesstartups @ambercantinac
#designlovesstartups @ambercantinac
my ground breaking app
Figure out the features 

that make your product. special, unique
#designlovesstartups @ambercantinac
#designlovesstartups @ambercantinac
my ground breaking app
Know your competition
#designlovesstartups @ambercantinac
#designlovesstartups @ambercantinac
my ground breaking app
So your ready to design - 

now what?
#designlovesstartups @ambercantinac
Design for
Passive & Active Users
#designlovesstartups @ambercantinac
Passive Users
#designlovesstartups @ambercantinac
Active Users
#designlovesstartups @ambercantinac
#designlovesstartups @ambercantinac
my ground breaking app
passive active
The majority of time spent 

on an app is passive
#designlovesstartups @ambercantinac
Innovate where it matters
#designlovesstartups @ambercantinac
#designlovesstartups @ambercantinac
my ground breaking app
Design your user story
#designlovesstartups @ambercantinac
#designlovesstartups @ambercantinac
my ground breaking app
passive
active
#designlovesstartups @ambercantinac
passive
active
Design should always tell the
story of your product
#designlovesstartups @ambercantinac
build . implement . iterate . repeat
#designlovesstartups @ambercantinac
Thank You
#designlovesstartups @ambercantinac
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Design For Start Ups & Product Design