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2.
I’m Amber Heinbockel
#designlovesstartups @ambercantinac
A designer, speaker
and launcher of products.
I get work with the
talented folks at cantina.
3.
Why is Design Important to Startups?
#designlovesstartups @ambercantinac
4.
80% of startups count great design as
an important part of their business
#designlovesstartups @ambercantinac
5.
Great design elicits
trust from users
#designlovesstartups @ambercantinac
6.
Great design gets you
funding places
#designlovesstartups @ambercantinac
7.
Keep them wanting more
#designlovesstartups @ambercantinac
8.
First impressions matter
#designlovesstartups @ambercantinac
9.
Great design and your ________
#designlovesstartups @ambercantinac
app
product
site
business
cat
10.
The #1 pitfall for startups
#designlovesstartups @ambercantinac
11.
understand your product story
#designlovesstartups @ambercantinac
12.
“before you start anything -
know your story” - @dtelepathy
#designlovesstartups @ambercantinac
Chuck Longanecker.
13.
Identify the problem your product
is here to solve
#designlovesstartups @ambercantinac
14.
solve a problem you have,
someone else has,
or
a problem that doesn’t exist
#designlovesstartups @ambercantinac
15.
Tell your story in a way your mom
can understand and tell her friends.
#designlovesstartups @ambercantinac
16.
“An app that lets me share fancy
filtered photos using my smartphone.”
#designlovesstartups @ambercantinac
my ground breaking app
17.
Figure out the features
that make your product special, unique.
#designlovesstartups @ambercantinac
18.
#designlovesstartups @ambercantinac
my ground breaking app
19.
Figure out the features
that make your product. special, unique
#designlovesstartups @ambercantinac
20.
#designlovesstartups @ambercantinac
my ground breaking app
21.
Know your competition
#designlovesstartups @ambercantinac
22.
#designlovesstartups @ambercantinac
my ground breaking app
23.
So your ready to design -
now what?
#designlovesstartups @ambercantinac
24.
Design for
Passive & Active Users
#designlovesstartups @ambercantinac