TIME TO GET SERIOUS ABOUT
INBOUND MARKETING
Change isn’t always easy.
And oftentimes…
it’s also quite scary.
New frontiers can be
daunting & risky.
The unknown is
so…unknown.
But the ones that forge ahead first…
get Internet famous!
Being a digital superhero
willing to change things up,
take risks & test new ways of
reaching audiences has rarely
not pai...
In fact, it usually pays in.
“I hate tons of organic SERPs,
backlinks, blog traffic, visibility,
reach, authority, page ra...
Achieving Big Deal status online
has become more difficult because
it now must be EARNED.
Social Media is now the online
v...
So the best type of brand you can
be today is one that isn’t an
asshole.
 Listen to your customers
 Listen to your customers again (do more)
 Connect with them online & just be COOL
 Don’t tr...
And if you do these things—
provide nonconventional value to your
industry in addition to a great product
or service—somet...
There’s actually a much better term
for these practices than
“How to Not Be an Asshole Brand.”
(#whew)
meet
INBOUND MARKET...
INBOUND MARKETING
recommends that you approach
selling as not selling at all.
WHAT.
These slides aren’t as fun…
but important. If not more.
Stick with me.
25
Inbound marketing costs 62% less
per lead than traditional, outbound marketing.
AVG COST/LEAD: $143
AVG COST/LEAD: $373...
26 SOURCE: HUBSPOT, 2011
27 SOURCE: HUBSPOT, 2011
28
57%of businesses have
acquired a customer
through their
company blog.
SOURCE: HUBSPOT, 2011
Companies That Blog Generate 126%
More Leads Than Those That Don’t
Source: HubSpotSurvey N = 2,300
81% of Consumers Trust Information
and Advice From Blogs
Source: BlogHer
The average company
that blogs generates
97% more inbound links
Source: HubSpot
The average company
that blogs generates
434% more indexed pages
Source: HubSpot
Social media
produces
the marketing leads of
tradeshows, telemarketing,
direct mail, or PPC.
Source: HubSpot
2X
Social media lead
conversion rates are
than average conversion rates.
Source: HubSpot
13% higher
The average company
that blogs generates
55% more website visitors
Source: HubSpot
Only 25% of Leads Are Sales-Ready
The Other 75% Need to Be Nurtured
Source: Gleanster Research
79% of Leads Never Convert into Sales
Lack of Lead Nurturing Contributes to This Problem
Source: MarketingSherpa
SERIOUS.
Thanks for getting to this slide with me.
//amber at liftdivision dot com
//afehrenbacher at gmail dot com
//@afehrenbache...
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
Time to Get Serious About INBOUND MARKETING
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Time to Get Serious About INBOUND MARKETING

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Is your company dragging its heels to adopt inbound marketing tactics? Maybe you're just curious what it's all about & why it matters. Inbound is more than a buzzword. It's a modern marketing strategy that's not going away soon (and for good reason too) that embraces the Millennial consumer's values & habits. It's a more effective way of converting users online to lifelong buyers defined. Inbound marketing stresses transparency, quality & education. Here's a quick overview of the approach, some best practices & some data to sway your management to try pulling instead of so much pushing when it comes to increasing your sales.

Published in: Marketing
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Time to Get Serious About INBOUND MARKETING

  1. 1. TIME TO GET SERIOUS ABOUT INBOUND MARKETING
  2. 2. Change isn’t always easy. And oftentimes…
  3. 3. it’s also quite scary.
  4. 4. New frontiers can be daunting & risky. The unknown is so…unknown.
  5. 5. But the ones that forge ahead first… get Internet famous!
  6. 6. Being a digital superhero willing to change things up, take risks & test new ways of reaching audiences has rarely not paid off.
  7. 7. In fact, it usually pays in. “I hate tons of organic SERPs, backlinks, blog traffic, visibility, reach, authority, page ranks, followers & web domination.” SAID NO ONE EVER.
  8. 8. Achieving Big Deal status online has become more difficult because it now must be EARNED. Social Media is now the online version of traditional word-of-mouth marketing.
  9. 9. So the best type of brand you can be today is one that isn’t an asshole.
  10. 10.  Listen to your customers  Listen to your customers again (do more)  Connect with them online & just be COOL  Don’t try to sell them something right away  Stop talking about yourself so much (do less)  Offer free advice & don’t get weird about it  Contribute to conversations big or small taking place online & off  See if you can help them only after the relationship is established (request accepted ≠“established relationship”)
  11. 11. And if you do these things— provide nonconventional value to your industry in addition to a great product or service—something cool happens. You don’t have to solicit customers & SELL your SOUL to SELL your PRODUCT.* *At least not as much of your soul.
  12. 12. There’s actually a much better term for these practices than “How to Not Be an Asshole Brand.” (#whew) meet INBOUND MARKETING.
  13. 13. INBOUND MARKETING recommends that you approach selling as not selling at all.
  14. 14. WHAT.
  15. 15. These slides aren’t as fun… but important. If not more. Stick with me.
  16. 16. 25 Inbound marketing costs 62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $143 AVG COST/LEAD: $373 OUTBOUND INBOUND SOURCE: HUBSPOT, 2011
  17. 17. 26 SOURCE: HUBSPOT, 2011
  18. 18. 27 SOURCE: HUBSPOT, 2011
  19. 19. 28 57%of businesses have acquired a customer through their company blog. SOURCE: HUBSPOT, 2011
  20. 20. Companies That Blog Generate 126% More Leads Than Those That Don’t Source: HubSpotSurvey N = 2,300
  21. 21. 81% of Consumers Trust Information and Advice From Blogs Source: BlogHer
  22. 22. The average company that blogs generates 97% more inbound links Source: HubSpot
  23. 23. The average company that blogs generates 434% more indexed pages Source: HubSpot
  24. 24. Social media produces the marketing leads of tradeshows, telemarketing, direct mail, or PPC. Source: HubSpot 2X
  25. 25. Social media lead conversion rates are than average conversion rates. Source: HubSpot 13% higher
  26. 26. The average company that blogs generates 55% more website visitors Source: HubSpot
  27. 27. Only 25% of Leads Are Sales-Ready The Other 75% Need to Be Nurtured Source: Gleanster Research
  28. 28. 79% of Leads Never Convert into Sales Lack of Lead Nurturing Contributes to This Problem Source: MarketingSherpa
  29. 29. SERIOUS.
  30. 30. Thanks for getting to this slide with me. //amber at liftdivision dot com //afehrenbacher at gmail dot com //@afehrenbacher //linkedin.com/in/afehrenbacher //quora.com/Amber-Fehrenbacher ASK ME ANYTHING by way of via a la…

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