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Is your company dragging its heels to adopt inbound marketing tactics? Maybe you're just curious what it's all about & why it matters. Inbound is more than a buzzword. It's a modern marketing strategy that's not going away soon (and for good reason too) that embraces the Millennial consumer's values & habits. It's a more effective way of converting users online to lifelong buyers defined. Inbound marketing stresses transparency, quality & education. Here's a quick overview of the approach, some best practices & some data to sway your management to try pulling instead of so much pushing when it comes to increasing your sales.