For decades, so-called experts have been predicting the demise of radio. Every time a new entertainment technology is introduced into the marketplace – television, Walkman, CDs, iPods and now tablets and smart phones – we hear THAT is the technology that will make radio irrelevant. Ninety-five years after the launch of KDKA, the first radio station to sign on in the US, radio is still here and is still thriving.
Radio is unique because it is available 24/7. Its reach is unparalleled, covering over 91% of the population each week, or 244 million listeners in the US. Radio elicits strong loyalty from its listeners, who say that radio is “central to their lives.” (Radio Advertising Bureau: Why Radio: 10 Reasons to Advertise, 2015) Best yet, radio is FREE!