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re:Invent 2018 Recap Digital Advertising (Japanese)

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re:Invent 2018 Recap Digital Advertising (Japanese)

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re:Invent 2018 Recap Digital Advertising (Japanese)

  1. 1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. re:Invent 2018 Recap Digital Advertising Tatsuya, Yagi Solutions Architect 18/12/2018
  2. 2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. * [AWS Black Belt Online Seminar] AWS re:Invent 2018 QA https://aws.amazon.com/jp/blogs/news/webinar-bb-reinvent-2018/ * AWS Slideshare : https://www.slideshare.net/AmazonWebServices JP: https://www.slideshare.net/AmazonWebServicesJapan * AWS Youtube re:Invent 2018 Slideshare https://www.youtube.com/user/AmazonWebServices
  3. 3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. I n d e x : D i g i t a l M a r k e t i n g s e s s i o n s Breakout Sessions ADT201-L – Leadership Session: Digital Advertising – Customer Learning & The Road Ahead ADT202 – Use Amazon Rekognition to Power Video Creative Asset Production Chalk Talks ADT205 – Go Global with Cloud-Native Architecture: Deploy AdTech Services Across Four Continents CTD406 – Monetizing Live OTT Streams Made Easier CTD403 – Personalized Ad Targeting Using Real-Time, Content – Aware Machine Learning Workshops ADT401 – Real-Time Web Analytics with Amazon Kinesis Data Analytics Builders Sessions ADT301 – Create a Serverless Web Event Pipeline ADT302 – Democratize Data Preparation for Analytics & Machine Learning: A Hands-On Lab ADT303 – ML for Real-Time Self-Service Trend Detection & Root Cause Analysis: A Hands-On Lab
  4. 4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. : Breakout Sessions ADT201-L – Leadership Session: Digital Advertising – Customer Learning & The Road Ahead ADT202 – Use Amazon Rekognition to Power Video Creative Asset Production Chalk Talks ADT205 – Go Global with Cloud-Native Architecture: Deploy AdTech Services Across Four Continents CTD406 – Monetizing Live OTT Streams Made Easier CTD403 – Personalized Ad Targeting Using Real-Time, Content – Aware Machine Learning Workshops ADT401 – Real-Time Web Analytics with Amazon Kinesis Data Analytics Builders Sessions ADT301 – Create a Serverless Web Event Pipeline ADT302 – Democratize Data Preparation for Analytics & Machine Learning: A Hands-On Lab ADT303 – ML for Real-Time Self-Service Trend Detection & Root Cause Analysis: A Hands-On Lab
  5. 5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. : Breakout Sessions ADT201-L – Leadership Session: Digital Advertising – Customer Learning & The Road Ahead ADT202 – Use Amazon Rekognition to Power Video Creative Asset Production Chalk Talks ADT205 – Go Global with Cloud-Native Architecture: Deploy AdTech Services Across Four Continents CTD406 – Monetizing Live OTT Streams Made Easier CTD403 – Personalized Ad Targeting Using Real-Time, Content – Aware Machine Learning Workshops ADT401 – Real-Time Web Analytics with Amazon Kinesis Data Analytics Builders Sessions ADT301 – Create a Serverless Web Event Pipeline ADT302 – Democratize Data Preparation for Analytics & Machine Learning: A Hands-On Lab ADT303 – ML for Real-Time Self-Service Trend Detection & Root Cause Analysis: A Hands-On Lab
  6. 6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Session: Digital Advertising Customer Learnings & the Road Ahead Karl Bunch Worldwide Technical Leader, Digital Advertising, AWS A D T 2 0 1 - L Alex Collmer Founder & CEO VidMob Dave Pickles CTO The Trade Desk
  7. 7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Agenda • Intro • The evolution of AI in advertising – The Trade Desk • Future of creative - VidMob • AI in advertising media • Discussion • Questions & answers
  8. 8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Agenda • Intro • The evolution of AI in advertising – The Trade Desk • Future of creative - VidMob • AI in advertising media • Discussion • Questions & answers
  9. 9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AI
  10. 10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AI: … = State of the art is AI/ML powered.
  11. 11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. = State of the art is AI/ML powered. AI: …
  12. 12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. = State of the art is AI/ML powered. AI: …
  13. 13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. = State of the art is AI/ML powered. AI: …
  14. 14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  15. 15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AI as a new data source … AI
  16. 16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Rekognition • • API
  17. 17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Transcribe: Speech to text Amazon Transcribe is an automatic speech recognition (ASR) service that makes it easy for developers to add speech to text capability to their applications SUPPORT FOR BOTH REGULAR & TELEPHONY AUDIO S3 INTEGRATION TIMESTAMPS FOR TEMPORAL DATA PUNCTUATION AND FORMATTING RECOGNIZE MULTIPLE SPEAKERS CUSTOM VOCABULARY §
  18. 18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. STORM WORLD SERIES STOCK MARKET WASHINGTON LIBRARY O F NEW S ARTICLES Amazon Comprehend Amazon Comprehend: Understanding textual data Natural language processing to discover insights from text
  19. 19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Fully managed hosting with auto-scaling One-click deployment Pre-built notebooks for common problems Built-in, high performance algorithms One-click training Hyperparameter optimization Build Train Deploy Amazon SageMaker: AI for the masses
  20. 20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AI
  21. 21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. : Breakout Sessions ADT201-L – Leadership Session: Digital Advertising – Customer Learning & The Road Ahead ADT202 – Use Amazon Rekognition to Power Video Creative Asset Production Chalk Talks ADT205 – Go Global with Cloud-Native Architecture: Deploy AdTech Services Across Four Continents CTD406 – Monetizing Live OTT Streams Made Easier CTD403 – Personalized Ad Targeting Using Real-Time, Content – Aware Machine Learning Workshops ADT401 – Real-Time Web Analytics with Amazon Kinesis Data Analytics Builders Sessions ADT301 – Create a Serverless Web Event Pipeline ADT302 – Democratize Data Preparation for Analytics & Machine Learning: A Hands-On Lab ADT303 – ML for Real-Time Self-Service Trend Detection & Root Cause Analysis: A Hands-On Lab
  22. 22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Using Amazon Rekognition to Power Video Creative Asset Production James Kupernik CTO, VidMob Joline McGoldrick SVP, Data and Insights, VidMob
  23. 23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Today’s Agenda Creative data Amazon Rekognition What we’ve built
  24. 24. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. We Are VidMob VidMob
  25. 25. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  26. 26. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  27. 27. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  28. 28. Data is everywhere © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  29. 29. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  30. 30. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  31. 31. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. 2
  32. 32. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  33. 33. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Creative needs to be:
  34. 34. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. creative data ?
  35. 35. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AI
  36. 36. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Rekognition Image •
  37. 37. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Rekognition Video •
  38. 38. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Rekognition /
  39. 39. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  40. 40. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. : / /
  41. 41. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  42. 42. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. & Storage Compute/Application Integration Machine Learning
  43. 43. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  44. 44. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Step Functions Start Recognition Update Status Process Response
  45. 45. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Start recognition data = json.loads(message['Body']) start_step_function(data['media_id'], data.get('api_type’)) if api_type is None or len(api_types) == 0: rekognition.start_label_detection() elif api_type == ‘Person’ rekognition.start_face_detection() rekognition.start_person_tracking()
  46. 46. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. { "Label": { "Confidence": 66.68119812011719, "Name": "Snow" }, "Timestamp": 200 }, { "Label": { "Confidence": 60.01740264892578, "Name": "Snowboarding" }, "Timestamp": 200 }, { "Label": { "Confidence": 60.01740264892578, "Name": "Sport" }, "Timestamp": 200 }, { © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  47. 47. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. [ 0, 200, 400, 600, 800, 1000, 1200, 1400, 1600, 2000 ]
  48. 48. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. [400] [800] [1000] [ 2000]
  49. 49. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. { "Timestamp": 400, "Label": { "Name": "Snowboard", "Confidence": 61.29149627685547 } }, { "Timestamp": 1200, "Label": { "Name": "Snowboard", "Confidence": 56.50600051879883 } } [400] [800] [1000] [1200] Processing response data
  50. 50. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  51. 51. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. , , Face: { BoundingBox: { Height: 0.036666665226221085, Left: 0.19312499463558197, Top: 0.2522222101688385, Width: 0.020625000819563866 }, Pose: { Roll: -20.857219696044922, Pitch: 3.1029155254364014, Yaw: 13.885883331298828 }, ... }
  52. 52. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Not just for flying if Yaw < -20: if Pitch < -20: return "down-left" elif Pitch > 20: return "up-left" else: return "left" elif Yaw > 20: ...
  53. 53. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  54. 54. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. vid © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  55. 55. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. vid © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.youtube.com/watch?v=S0KI9YRvusM AWS re:Invent 2018: Use Amazon Rekognition to Power Video Creative Asset Production (ADT202)
  56. 56. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Watch Dashboard Amazon Rekognition Amazon Rekognition Amazon Transcribe
  57. 57. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. x
  58. 58. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  59. 59. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. 22.5 K Hours 21 Days +80% ROI
  60. 60. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  61. 61. aws https://aws.amazon.com/jp/careers/teams/solutionsarchitect/
  62. 62. Thank you! © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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