What is Cloud Computing with Amazon Web Services?

1. What is Cloud Computing? ianmas@amazon.com @IanMmmm Ian Massingham — Technical Evangelist

2. Learning about Cloud Computing with AWS Who is using AWS and what are they using it for? How can I use AWS services to run my workloads? What is Cloud Computing and what are its benefits?

3. A broad and deep platform that helps customers build sophisticated, scalable applications What is Cloud Computing?

4. Why are companies adopting cloud computing and AWS so quickly?

5. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility

6. Convert CAPEX to OPEX Lower Total Cost No Need to Guess Capacity No Undifferentiated Heavy Lifting Go Global in Minutes

7. A Culture of Innovation: Experiment Often & Fail Without Risk

8. Who is using AWS and what are they using it for?

9. Startups on AWS http://aws.amazon.com/solutions/case-studies/

10. 200,000  people are hosted   on any given night

11. Total Number of Guests January 2013 4 Million Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010 3M Mar 2014 Jun 2014 6M 9M 12M 15M

12. Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010 June 2014 15 Million Up by Over 10 Million in One Year Total Number of Guests 3M Mar 2014 Jun 2014 6M 9M 12M 15M

13. 0 350 700 1,050 1,400 2010 2014 24 48 432 1,300 Total Number of EC2 instances

14. Why AWS?

15. EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory

16. We have a 5 person operations team. AWS allows us to devote our resources and mindshare to the core business. “ ”

17. Enterprises on AWS http://aws.amazon.com/solutions/case-studies/

18. 70% reduction in  operational costs #1: Development and Testing Do more dev and test work, faster Sharepoint and SAP SAP Reduced dev and test environment costs Oracle

19. #2: New Workloads Product prototyping   & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit News distribution App streaming Firmware upgrades Mobile gamesMobile music discovery

20. Websites & Digital Transformation

21. Analytics 4 PB Amazon Redshift data warehouse Analytics on 450k subscribers using Amazon Redshift Financial market analytics Improved drug quality   through big data Ad campaign effectiveness analysis platform Trading history analytics Financial Simulations Platform Large scale clinical data analytic platform

22. Mobile Cloud-connected trucks Mobile services and analytics Web and mobile site Apps for cabin crew staff App Store Streaming video Mobile services & streaming Enterprise video creation and sharing app

23. #3: Supplement Existing Workloads with the Cloud Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Analytics Disaster recovery SSAE 16- compliant to restore all data within 2 hours Equipment leasing app Operational applications Export data to AWS for analytics processing

24. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for ﬁnancial transactionsExisting systems

25. #5: Migrating Existing Applications Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs

26. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015

27. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things… operating data centers is not one of those things” “We are a hospitality management organization, not an IT services company” 2000 applications migrating   to AWS in 18 months

28. What are AWS’s services and how do I use them to run my workloads?

29. Infrastructure Regions Availability Zones Points of Presence Enterprise Applications Virtual Desktops Sharing & Collaboration Core Services Storage (Object, Block and Archival) Compute (VMs, Auto-scaling and Load Balancing) Databases (Relational, NoSQL, Caching) Networking (VPC, DX, DNS) CDN Access Control Usage & Resource Tracking Monitoring and Logs Administration & Security Key Storage & Management Identity Management Service Catalog Platform Services Deployment & Management One-click web app deployment Dev/ops resource management Resource Templates Push Notifications Mobile Services Identity Sync Mobile Analytics App Services Queuing & Notifications Workflow App streaming Transcoding Email Search Analytics Hadoop Data warehouse Data Pipelines Real-time Streaming Data Code Deploy Code Pipeline Code Commit

30. 11 regions 28 availability zones 53 edge locations Infrastructure

31. Critical Certifications and Compliance Programs https://aws.amazon.com/compliance/

32. P H Y S I C A L N E T W O R K S Y S T E M PEOPLE & PROCESS Familiar security model Customer ecosystem Every customer beneﬁtsPartner ecosystem Comprehensive Security Capabilities, Validated by Experts https://aws.amazon.com/security/

33. Compute Compute (EC2 Instances, Auto-scaling and Load Balancing)

34. G2 GPU enabled M3 General purpose Memory optimized R3 CR1M2 Storage and IO optimized C4 Compute optimized C1 CC2 I2 HI1 HS1 CG1M1 Broad Set of Compute Instance Types… C3

35. New EC2 Instance Type: C4 2.9 GHz E5 v3 (Haswell) Up to 36 vCPUS EBS-optimized by default, at no extra cost Compute Optimized

36. Networking, Security & Access Control Networking VPC Route 53 Direct Connect Security IAM CloudTrail CloudHSM

37. Storage Storage (Object, Block and Archive)

38. Highly durable and available cloud storage Amazon S3

39. Extremely low-cost cloud archive storage service Amazon Glacier

40. Persistent block level storage volumes for use with Amazon EC2 instances Amazon EBS

41. New EBS Volumes Up to 16TB 10,000 IOPS Up to 160MBps General Purpose (SSD) Up to 16TB 20,000 IOPS Up to 320 MBps Provisioned IOPS (SSD)

42. Databases Relational NoSQL Caching

43. AWS Database Services Amazon RDS Amazon DynamoDB Amazon Elasticache

44. Introducing Amazon Aurora Commercial-grade Database Engine at Open-source Cost

45. MySQL compatible Available, durable and fault tolerant 5X better performance than standard MySQL Highly scalable and secure Available through Amazon RDS Introducing Amazon Aurora Commercial-grade Database Engine at Open-source Cost

46. Analytics Hadoop Real-time Data warehouse Data workﬂows

47. App Services Queuing Orchestration App Streaming Transcoding Email Search

48. λIntroducing AWS Lambda An event-driven computing service for dynamic applications

49. A Focus on Functions, Data and Events AutomaticCloud FunctionsEvents from AWS services

50. Deployment & Management Containers Dev/ops Tools Resource Templates Usage Tracking Monitoring and Logs

51. Mobile Services Identity Sync Mobile Analytics Notiﬁcations

52. Amazon Cognito Amazon Mobile Analytics Amazon Mobile SDK SNS Push Notiﬁcations Hi! AWS Mobile Services

53. Enterprise Applications Virtual Desktops Collaboration and Sharing

54. Integration with On-premises Resources Integrated networking Integrated access control Integrated cloud backups Single pane of glass # 192.168.1.10 # 192.168.1.11 Microsoft Active Directory Custom LDAP App 1 AWS Storage Gateway

55. Small, autonomous teams Roadmap ownership Decoupled launch schedules Get Core Functionality in the Hands of Customers, Quickly Small, “Two Pizza” Teams Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback Epic Collaboration + =

56. 2008 2009 2010 2011 Amazon EBS Amazon EC2 Amazon SNS AWS Identity & Access Management AWS Import & Export Amazon CloudWatch Amazon EMR Amazon RDS Amazon VPC Auto Scaling Elastic Load Balancing Amazon ElastiCache Amazon SES AWS CloudFormation AWS Direct Connect AWS Elastic Beanstalk GovCloud Amazon SWF Amazon Route 53 Amazon Redshift Amazon Glacier Amazon Dynamo DB Amazon CloudSearch Amazon EC2 AWS Storage Gateway Amazon CloudTrail Amazon CloudHSM Amazon WorkSpaces Amazon Kinesis Amazon Elastic Transcoder Amazon AppStream AWS OpsWorks AWS Data Pipeline AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 20132012 Since inception AWS has: • Released over 1170 new services and features • Introduced over 40 major new services • Announced 47 price reductions + >500 2014 Amazon Mobile Analytics Amazon Cognito AWS Zocalo AWS Directory Service Amazon RDS for Aurora AWS CodeDeploy AWS Lambda AWS Conﬁg AWS Key Management Service AWS Service Catalog Amazon EC2 Container Service AWS CodePipeline AWS CodeCommit

57. On-premises infrastructure Upgrades are your responsibility Every New Feature and Service Arrives Ready to Use Upgrades happen automatically Now available to all customers

58. AWS PRICING PHILOSOPHY More AWS Usage More Infrastructure More Customers Lower Infrastructure Costs Economies of Scale Reduced Prices Ecosystem Global Footprint New Features New Services Infrastructure Innovation 47PRICE REDUCTIONS We pass the savings along to our customers in the form of low prices and continuous reductions

59. What is the next step and how do I take it?

60. AWS Free Tier To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS products and services. http://aws.amazon.com/free/

61. AWS Free Tier To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS products and services.

62. Design your application for the AWS cloud For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/

63. System Integrators on AWS

64. ISVs on AWS

65. Certification aws.amazon.com/certification Self-Paced Labs aws.amazon.com/training/  self-paced-labs Try products, gain new skills, and get hands-on practice working with AWS technologies aws.amazon.com/training Training Validate your proven skills and expertise with the AWS platform Build technical expertise to design and operate scalable, efficient applications on AWS AWS Training & Certiﬁcation

66. Follow us for m ore events & w ebinars @AWScloud for Global AWS News & Announcements @AWS_UKI for local AWS events & news @IanMmmm Ian Massingham — Technical Evangelist