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User Based Multi Channel Engagement using Amazon Pinpoint and Amazon Cognito - AWS Online Tech Talks

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Learning Objectives:
- Understand the importance of user engagement with your application to drive your desired business outcomes
- Learn how the tracking of key performance indicators is critical to the success of your application
- Understand how the new integration of Amazon Cognito and Pinpoint provides critical analytics including monthly active users, daily active users, sign-ups , and sign-ins for Cognito users pools

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User Based Multi Channel Engagement using Amazon Pinpoint and Amazon Cognito - AWS Online Tech Talks

  1. 1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Prashant Pawan Pisipati, Senior Product Manager - Amazon Pinpoint 12/05/2017 Multi-Channel User Engagement using Amazon Pinpoint and Amazon Cognito
  2. 2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Agenda - Example user engagement scenario - Overview of Amazon Cognito and Amazon Pinpoint - Implementing engagement scenario - Using Mobile Hub to set up Cognito and Pinpoint - Enabling user analytics - Recording user attributes and preferences - Setting up messaging campaigns - Message Analytics on Pinpoint - Q&A
  3. 3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Scenario – Sports Fans App Sports News & Schedules Live Scores & Results Tickets & Merchandise
  4. 4. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Scenario – Sports Fans App Objective Send a live score to users via push notifications and set up a weekly email digest, based on users’ favorite teams
  5. 5. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Cognito and Amazon Pinpoint Overview
  6. 6. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Cognito User Pools Add user sign-up and sign- in easily to your mobile and web apps without worrying about server infrastructure Serverless Authentication and User Management Protect against compromised credentials and bots, verify phone numbers and email addresses and offer adaptive multi-factor authentication Enhanced Security Features Launch a simple, secure, low-cost, and fully managed service to create and maintain a user directory that scales to 100s of millions of users Managed User Directory 1 2 3
  7. 7. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Comprehensive User Management with Cognito End User Flows Administrator Capabilities Email and Phone Number Verification Forgot Password User Sign-Up and Sign-In User Profile Updates Multifactor Authentication Set Password Policies Create and Manage User Pools Define Profile Attributes Search and Manage Users Customize Sign-in Options
  8. 8. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint User Engagement Measure user behavior across apps and platforms User Analytics Personalize messages to deliver custom content at the right time Messaging and Engagement Define segments of users based on user events and preferences Audience Targeting 1 2 3
  9. 9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 360 User Engagement with Pinpoint Capture Events Understand User Behavior Segment & Target Message & Engage Measure Engagement Analytics, targeting, and messaging across channels to drive engagement • Android and iOS mobile SDK support • API support • Channel analytics • Engage customers using email, SMS and mobile push • Custom attributes • Standard attributes • S3 import • Custom events • A/B testing • Holdout testing
  10. 10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Implementation Demo
  11. 11. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Using Mobile Hub to set up Cognito and Pinpoint
  12. 12. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Enabling User Analytics
  13. 13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Signing In Users
  14. 14. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Recording User Attributes
  15. 15. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Creating a user segment on Pinpoint
  16. 16. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Setting up a push campaign on Pinpoint
  17. 17. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Setting up an email campaign on Pinpoint
  18. 18. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Message Analytics on Pinpoint
  19. 19. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Thank You!

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