AWS Customer Presentation - Telegraph Fashion

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AWS Tech Summit, London
9th November

The Telegraph discuss their use of Amazon Web Services for their unique, high traffic and media heavy Fashion web portal.

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AWS Customer Presentation - Telegraph Fashion

  1. 1. November 2010<br />Telegraph Media Group<br />
  2. 2. Opportunity:<br />exploit the breadth and depth of TMG’s world-class fashion content<br />
  3. 3. not just this...<br />
  4. 4. but this<br />+<br />all this<br />
  5. 5. Objective:<br />craft a premium experience tailored to fashion<br />
  6. 6.
  7. 7. Objective:<br />integrate content &<br />e-commerce<br />
  8. 8.
  9. 9. needed a flexible platform capable of delivering user experience, scaling to demand and integrating content and products <br />
  10. 10. Technology<br />Platform<br />Windows Server 2008, IIS 7.0, SQL 2008, .net 4.0, ASP.net 4.0<br />Hosting<br />Amazon EC2<br /> Small instance web and application severs<br /> Large instance database server<br />Development Environment<br /> Microsoft Team Foundation Server<br /> Visual Studio<br />
  11. 11. Virtual Team Structure<br />Project leadership<br />Telegraph Media Group<br />Design/consumer proposition<br />MadebyMany<br />On-shore Development and Testing<br />nFocus<br />Bitmix<br />Off-shore Development<br />inSitex<br />
  12. 12. TMG website<br />Lynku website<br />External users<br />fashion.telegraph.co.uk<br />Escenic CMS<br />Lynku Store<br />Escenic Exporter<br />Akamai CDN<br />Product<br />files<br />Images and articles<br />Digital Editors<br />Internet<br />Amazon firewall<br />IP Filtering<br />Elastic Load Balancer<br />Curation and Monitoring<br />Importer<br />Website<br />IIS 7.0/ ASP.NET 4.0<br />IIS 7.0/ ASP.NET 4.0<br />Image Svc<br />IIS 7.0/ ASP.NET 4.0<br />.NET 4.0<br />IIS 7.0FTP 7.5<br />3xWeb Servers<br />SQL Server 2008<br />
  13. 13.
  14. 14. Development Environment<br />Production<br />UAT<br />Team Foundation<br />Server<br />Component Integration 1<br />Component Integration 2<br />
  15. 15. outcome – delivered a visually compelling site, 3-fold increase in advertising revenue with 4 new brands partnering with Telegraph and deeper commercial relationships<br />
  16. 16.
  17. 17.
  18. 18. Performance<br />100% up time since launch in September<br />Over 20 Transactions per second served<br />200,000 PV per day<br />New Features deployed without down time<br />Thoughts<br />Load balancing configuration tools need enhancement<br />Generally the configuration tools need to mature<br />

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