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Startup Day Kyiv: Introduction to fundraising 101

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The "Introduction to fundraising 101" session from the Business Track of the AWS Startup Day Kyiv 2018

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Startup Day Kyiv: Introduction to fundraising 101

  1. 1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Fundraising 101 November 2018 | Richard Howard
  2. 2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Who am I? 2006 – 2011 2014 – 2015 2012 2015 - 2016 2012 – 2014 2016 -
  3. 3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Agenda - The biggest caveat of them all - Investor Types - The Startup Lifecycle - How much should you raise? - Investor Psychology - Valuation - To accelerate or not to accelerate - Building your deck - How to get in front of investors - Final Point on VC’s - Helpful Resources
  4. 4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Caveat Raising money is a means to an end. It is not the ultimate goal.
  5. 5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Startup Graveyard
  6. 6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Different Investors for Different Stages - Friends and Family - Angels - Seed Funds - VC’s
  7. 7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Friends and Family - Mum & Dad - Grandparents - More successful Friends - Rich uncle
  8. 8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Angels - Rich people in your city/country - All they want to do is invest - Receptive to good cold emails - Look at the last time they invested
  9. 9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  10. 10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Seed Funds - Slightly more professional than angels - Have raised some amount of outside capital - Often are recent founders – aggressive about finding new deals - Have quick processes.
  11. 11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. VC’s - Can invest from $1m to $1bn - Professional investors with outside capital from Limited partners - Much more structured in terms of process - Looking at every investment as having the potential to return their entire fund.
  12. 12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The Startup Cycle
  13. 13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  14. 14. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. How much is enough?
  15. 15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Investors
  16. 16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Investor Pychology
  17. 17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Valuation
  18. 18. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. To Accelerate or Not to Accelerate
  19. 19. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Your Deck
  20. 20. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Market Size & Problem
  21. 21. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. How we solve it
  22. 22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Product
  23. 23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Traction
  24. 24. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Competition
  25. 25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Team
  26. 26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Law of one-third
  27. 27. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Meeting investors
  28. 28. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Cold emails
  29. 29. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Bad Email
  30. 30. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Good Email
  31. 31. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Warm Intro’s
  32. 32. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Final Points on VC’s - Associates vs General Partners - You’ll never get a No - Due Diligence - Standard VC vernacular
  33. 33. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  34. 34. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Book Recommendations
  35. 35. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Resources How to raise money by Paul Graham - http://paulgraham.com/fr.html#f15n How to get meetings with investors & raise money - https://www.startupschool.org/videos/50 Understanding Liquidation Preferences and other terms - https://angel.co/blog/liquidation-preference-your-equity-could-be-worth- millions-or-nothing
  36. 36. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. дякую

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