Movember: Changing the face of men’s           health in the cloudAnthony Woodward, CEO & CIO, BulletproofDavid Smith, CTO...
About Bulletproof•    Founded in 2000 by Service Provider industry veterans•    Wholly Australian-owned•    First to marke...
Bulletproof Customers•  Customers include:   –  Media Websites: ABC, Network Ten, DMG Radio - Nova FM   –  Online Campaign...
Bulletproof’s Managed Services Offering•    Mission Critical Hosting core offering•    100% Managed Services (no co-lo or ...
About Movember Foundation•  Movember (the month formerly known as November) is a   moustache-growing charity event held du...
AWS	  Customer	  Apprecia1on	  Day	  
AWS	  Customer	  Apprecia1on	  Day	  
100	  Million	  Page	  Views	  
Movember.com – Business Challenges•    Very high rate of growth•    Reach into many markets around the world•    Ability t...
Movember.com – why Bulletproof?•    Key reasons for choosing Bulletproof      –    Technical expertise and experience, ope...
Bulletproof and AWS - Background•  An AWS customer since 2008•  External Reverse Proxies and Bespoke customer CDN   deploy...
Bulletproof Managed AWS Product•    Fully managed AWS offering with single supplier contact•    Full transparency of AWS a...
Monitoring Superiority•    Years of experience – developed since 2000•    Primary tool for management•    5-tier scalable ...
Management Experience•    Proactively managing hosted infrastructure since 2000•    Over 2,500 services now managed•    Ex...
How Bulletproof Managed AWS delivers•  Movember 2012 Campaign Bursting Capacity and DR deployment   –  Primary private clo...
Managed AWS – a game changer•  AWS Feature-Rich Cloud Services, delivered locally•  Bulletproof’s experience, market-leadi...
AWS	  Customer	  Apprecia:on	  Day	  
Movember and Bulletproof Sydney Customer Appreciation Day
Movember and Bulletproof Sydney Customer Appreciation Day
Movember and Bulletproof Sydney Customer Appreciation Day
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Movember and Bulletproof Sydney Customer Appreciation Day

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Movember and Bulletproof session for the Australia Customer Appreciation Day, November 13, 2012

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Movember and Bulletproof Sydney Customer Appreciation Day

  1. 1. Movember: Changing the face of men’s health in the cloudAnthony Woodward, CEO & CIO, BulletproofDavid Smith, CTO, Movember Foundation
  2. 2. About Bulletproof•  Founded in 2000 by Service Provider industry veterans•  Wholly Australian-owned•  First to market in Australia with a fully virtualised, mission critical hosting offering in 2006•  Top-5, Tier 1 Australian Managed Hosting Provider in 2012•  Key competitive differentiators: •  Transparency •  Proactivity •  Agility•  Australia’s first Managed AWS offering in October 2012 AWS  Customer  Apprecia1on  Day  
  3. 3. Bulletproof Customers•  Customers include: –  Media Websites: ABC, Network Ten, DMG Radio - Nova FM –  Online Campaigns and High-Traffic Websites: Movember 2007-2012, Whirlpool, AOC Vancouver 2010 and London 2012 –  Managed Applications for Enterprises: BlueScope Steel, Transurban –  Federal, Commonwealth and State Government: AGIMO, budget.gov.au AWS  Customer  Apprecia1on  Day  
  4. 4. Bulletproof’s Managed Services Offering•  Mission Critical Hosting core offering•  100% Managed Services (no co-lo or unmanaged)•  Managed Public Cloud (since 2006)•  Managed Private Cloud (since 2008)•  Managed Virtual Services (MVNAS, MVALB, MVSSL, MVWAF shared services)•  Managed AWS, including AWS Enterprise Support (October 2012)•  Managed AWS and Managed Hybrid AWS including AWS Direct Connect (USA and AU) AWS  Customer  Apprecia1on  Day  
  5. 5. About Movember Foundation•  Movember (the month formerly known as November) is a moustache-growing charity event held during November each year that raises funds and awareness for men’s health•  Last year it raised AU$124M for men’s health globally•  David Smith (CTO) explains… AWS  Customer  Apprecia1on  Day  
  6. 6. AWS  Customer  Apprecia1on  Day  
  7. 7. AWS  Customer  Apprecia1on  Day  
  8. 8. 100  Million  Page  Views  
  9. 9. Movember.com – Business Challenges•  Very high rate of growth•  Reach into many markets around the world•  Ability to scale quickly –  Peak donation period is equivalent of $8-10 billion dollar e-commerce site•  Performance of the site is critical•  Large amount of content to manage –  40+ different country/language website versions, 30+ Million Broadcast emails•  High availability, 24*7, 100% uptime targets•  Disaster recovery and synchronizing backup site•  Significant changes to website each year•  Performance and load testing•  Get one chance to get it right each year, can’t be late, can’t afford mistakes AWS  Customer  Apprecia1on  Day  
  10. 10. Movember.com – why Bulletproof?•  Key reasons for choosing Bulletproof –  Technical expertise and experience, operational skill, innovative, transparent –  Flexibility to scale up and down. Private managed cloud solution –  Long term partnership, supporter of Movember’s goals and values•  Key differentiators –  Ability to work with AWS worldwide, experience since 2007 –  Able to provide high peak load infrastructure for very short periods of time –  Combination of dedicated and burstable infrastructure•  Why AWS –  Global footprint and scale –  Used for reverse proxies (CDN) in 2011 –  Bursting capabilities, backup storage and DR proxy services in 2012•  Normal ROI calcs don’t really apply –  no site, no registrations or donations –  Cost ratios: look to cost-effectively deliver through partnerships AWS  Customer  Apprecia1on  Day  
  11. 11. Bulletproof and AWS - Background•  An AWS customer since 2008•  External Reverse Proxies and Bespoke customer CDN deployments initially•  Bulletproof offerings and expertise have increased to now include Managed AWS, with AWS Direct Connect•  Bulletproof is an AWS Partner Network Advanced Consulting Partner AWS  Customer  Apprecia1on  Day  
  12. 12. Bulletproof Managed AWS Product•  Fully managed AWS offering with single supplier contact•  Full transparency of AWS and Bulletproof management billing•  AWS Enterprise Support on all Bulletproof Managed AWS instances•  Includes all AWS services including EBS, S3, EC2, CloudFront, etc.•  Combined with Bulletproof’s Managed Public or Private Cloud, it can deliver DR or Managed Hybrid Cloud with AWS Bursting On-Demand for Extreme Campaign Capacity•  From today, Bulletproof Managed AWS gives customers an Australian, AWS- based Managed Public Cloud offering•  Strong customer interest and take-up AWS  Customer  Apprecia1on  Day  
  13. 13. Monitoring Superiority•  Years of experience – developed since 2000•  Primary tool for management•  5-tier scalable solution, Open source-based•  Well known componentry –  collectd, Visage, Nagios, Flapjack, Redis, PagerDuty, and internal components•  Horizontally scalable –  Each tier can be scaled independently to cure bottlenecks•  Very high performance –  Over 1500 Monitoring events (OK, warning, critical) per second on medium spec hardware –  Over 20 metrics such as disk space, CPU, RAM recorded per node every 20 seconds (hundreds of core nodes currently)•  A corner stone of Bulletproof’s award-winning service•  Links to service management processes and procedures so that alerting is responded to proactively AWS  Customer  Apprecia1on  Day  
  14. 14. Management Experience•  Proactively managing hosted infrastructure since 2000•  Over 2,500 services now managed•  Experience with Virtualised Infrastructure since 2006 (>2000 services)•  Linked to industry-leading monitoring and alerting platforms to ensure proactivity and agility•  ITIL-based processes ensure service consistency•  Regular training reinforces proactive management techniques•  Transparency ensures customers are updated and well informed•  Contact management processes ensure security and privacy of data•  Customer portal allows contact management and monitoring visibility AWS  Customer  Apprecia1on  Day  
  15. 15. How Bulletproof Managed AWS delivers•  Movember 2012 Campaign Bursting Capacity and DR deployment –  Primary private cloud deployment in US, with AWS Direct Connect and EC2 Bursting on Demand –  Replicated private cloud deployment in AU with AWS reverse proxies in US (different AZ) and VPC back to AU DR site –  Cost-effectively delivers flexibility and control – management is critical “glue”•  Mortgage Choice is the first customer signed to Managed AWS locally•  Other customers include Network Ten for Managed AWS Bursting on Demand for extreme campaign capacity if required AWS  Customer  Apprecia1on  Day  
  16. 16. Managed AWS – a game changer•  AWS Feature-Rich Cloud Services, delivered locally•  Bulletproof’s experience, market-leading monitoring and management services•  Fully managed local AWS unlocks Enterprise and Government demand•  Opens the door to Mission Critical Cloud services•  For more information, please visit our stand or go to www.bulletproof.net/aws AWS  Customer  Apprecia1on  Day  
  17. 17. AWS  Customer  Apprecia:on  Day  

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