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AWS Customer Presentation - SentiMetrix


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Vadim Kagan, Co-founder and President, SentiMetrix talks about their use of AWS

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AWS Customer Presentation - SentiMetrix

  1. 1. SentiMetrix Reflecting the World’s Opinions Web sentiment tracking in AWS cloud Vadim Kagan, President
  2. 2. Sales…analysts…focus groups … You can learn A LOT from data you already have! Internal Data Analysts Experts Management
  3. 3. What about everyone else… … You can learn A LOT MORE from the World Locations: Internal Data Analysts Experts Management Internal Data Analytists Experts Management Trends: Sources: Bloggers Online Comments Review Sites Media & Social Media
  4. 4. What will it take? <ul><li>An opinion analysis engine that is: </li></ul><ul><ul><li>Real time </li></ul></ul><ul><ul><li>Precise </li></ul></ul><ul><ul><li>Granular </li></ul></ul><ul><ul><li>Multilingual </li></ul></ul><ul><ul><li>Scalable </li></ul></ul><ul><ul><li>Easy to Integrate </li></ul></ul><ul><ul><li>Introducing SentiGrade by SentiMetrix </li></ul></ul>
  5. 5. SentiGrade Technology <ul><li>3 Patent Pending Algorithms for Sentiment Analysis </li></ul><ul><li>Unique Advantages: </li></ul><ul><ul><li>Highly Accurate Analysis Engine - Independently tested and validated accuracy </li></ul></ul><ul><ul><li>Precise Scoring </li></ul></ul><ul><ul><ul><li>Granular +1 to -1 “continuous scale” scoring is a significant improvement over other technologies that find positive, negative, neutral </li></ul></ul></ul><ul><ul><ul><li>Enables customers to identify small shifts in opinion/attitudes </li></ul></ul></ul><ul><ul><li>Attribute Level Scoring - enables customer to extract attribute scores (e.g., attributes about a seller, service or product) </li></ul></ul><ul><ul><li>Multi-lingual - Current support for 9 Languages </li></ul></ul><ul><ul><li>Trainable - Easy to tune for specific verticals </li></ul></ul><ul><ul><li>Near real-time results </li></ul></ul><ul><ul><li>Highly scalable platform leveraging cloud computing model </li></ul></ul><ul><li>XML-Based Web Service API & for Easy Integration </li></ul>SentiGrade TM Opinion Analysis Engine SentiGrade GUI SentiGrade Web Service Interface WWW
  6. 6. SentiMetrix and AWS <ul><li>SentiMetrix needed solution that provided: </li></ul><ul><ul><li>Low upfront costs </li></ul></ul><ul><ul><li>Easy and fast scalability </li></ul></ul><ul><ul><li>Unlimited growth capacity </li></ul></ul><ul><ul><li>Rich development ecosystem </li></ul></ul><ul><ul><li>Well developed toolset </li></ul></ul>
  7. 7. SentiMetrix and AWS: today <ul><li>Multiple AMI instances </li></ul><ul><ul><li>Front- and back-end processing </li></ul></ul><ul><ul><li>Different instance sizes to optimize price/performance </li></ul></ul><ul><li>Multiple EBS volumes </li></ul><ul><ul><li>Reliable easy-to-grow storage </li></ul></ul><ul><ul><li>Easy to clone </li></ul></ul><ul><li>S3 for backups </li></ul><ul><li>AWS management console </li></ul>
  8. 8. SentiMetrix and AWS: coming soon <ul><li>Mechanical Turk </li></ul><ul><ul><li>Use human intelligence to tune our model </li></ul></ul><ul><li>Elastic MapReduce </li></ul><ul><ul><li>More efficient back end scaling </li></ul></ul><ul><li>Elastic LoadBalance </li></ul><ul><ul><li>Providing uninterrupted access to SentiGrade dashboards </li></ul></ul><ul><li>At some point… SentiMetrix AMI? </li></ul>
  9. 9. Contact SentiMetrix <ul><li>Interested in learning what the world thinks about you? </li></ul><ul><li>Contact SentiMetrix: </li></ul><ul><ul><li>For general info: </li></ul></ul><ul><ul><li>For partnership possibilities: [email_address] </li></ul></ul><ul><ul><li>For technical info: </li></ul></ul><ul><li>Or read more at </li></ul>