Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Selling Software in the AWS GovCloud (US) Region

4,913 views

Published on

Notes for the "Selling Software in the AWS GovCloud (US) Region" presentation.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Selling Software in the AWS GovCloud (US) Region

  1. 1. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Selling Software in the AWS GovCloud (US) Region Keith Brooks AWS GovCloud Business Development ©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  2. 2. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 AWS GovCloud (US) features Managed by US AWS employees on US soil Separate IAM and authentication Located in Pacific NW (Oregon) Data, network, and machine isolation
  3. 3. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 AWS GovCloud (US) features “Community Cloud” Multiple regulatory and compliance features
  4. 4. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Who is using AWS GovCloud? US Government Federal, state, and local Consulting Firms and Systems Integrators Technology Firms and Software Vendors Resellers Education Institutions Research Organizations Commercial Industry Nonprofit Organizations Managed Service Providers
  5. 5. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Workloads suitable for AWS GovCloud Agriculture Copyright Critical Infrastructure Export Control (ITAR) Financial Immigration Intelligence Law Enforcement Legal Nuclear Patent Privacy (PII) Proprietary (IP) Statistical (Census) Tax Transportation All levels of Controlled Unclassified Information (CUI)
  6. 6. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 What’s the opportunity for software vendors? AWS GovCloud: growing user base across many sectors Opportunity for software vendors to serve existing and new customers Growing customer and vendor ecosystem Public sector Education, research and nonprofit Private sector (many verticals/sectors)
  7. 7. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 AWS Marketplace and software distribution Publication, discovery, sales, 1-click deployment and billing Not yet integrated and available in AWS GovCloud
  8. 8. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 What distribution models are appropriate for AWS GovCloud?
  9. 9. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 AMIs: community or private Community AMI Private AMI • Amazon Machine Image (AMI) discoverable by all GovCloud users • Available to all GovCloud users • Description contains details regarding licensing and who to contact • Vendor controls access to AMI • Not discoverable via GovCloud users • Vendor shares AMI with customer after purchase/use decision is made (customer provides vendor GovCloud Account Number) NOTE: Once the AMI is shared with the customer, AWS does not control the number of instances the customer may insatiate of the AMI.
  10. 10. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 AMI search and discovery
  11. 11. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Migrating AMIs to AWS GovCloud AWS Marketplace AMIs cannot be moved “as-is” However…. An AMI submitted to AWS Marketplace can be used as the basis for an AWS GovCloud AMI AMI migration solutions are available from AWS Partner Network (APN) Technology Partners
  12. 12. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 What about ? SaaS distribution model is also suitable for AWS GovCloud Deploy solutions to meet regulatory and compliance requirements Product hosted in vendor’s GovCloud account No need for customer to access product AMI Interactions are between vendor and end customer
  13. 13. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Partner SaaS Offerings in AWS GovCloud NOTE: This is not a complete list of SaaS vendors in AWS GovCloud
  14. 14. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Marketing software for AWS GovCloud Partner Directory Page AWS Marketplace Listing AMI Listing in Amazon EC2 Dashboard Company Website www.companyname.com/govcloud/
  15. 15. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015
  16. 16. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015
  17. 17. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015
  18. 18. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015
  19. 19. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Marketing guidelines 1. Partner/vendor must have offerings in GovCloud 2. Any reference to GovCloud must specify the region name as AWS GovCloud (US) 3. All APN and AWS Marketplace listings will be reviewed by the GovCloud team
  20. 20. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Marketing guidance Indicate availability in GovCloud region Include description of the product Describe how to purchase (that is, licensing model) Provide contact information (phone/email) NOTE: Applies to all marketing methods including AWS Marketplace listings, APN directory pages, AMI descriptions, and software product pages on ISV websites
  21. 21. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Licensing and billing in GovCloud No cost* Publically available AMI, integrated methods for customer to register License key required License key obtained from vendor, may include trial periods Software as a Service (SaaS) Subscription-based use, set and managed directly by software vendor *Compute, networking, storage and/or database charges may still be incurred
  22. 22. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Distribution and licensing Distribution Licensing Community AMI Private AMI Free License Key Software as a Service
  23. 23. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Requesting software in GovCloud Desire a specific software product in GovCloud? – Email govcloud-pmo@amazon.com – Include organization name and GovCloud account ID – Identify vendor, product name, and version AWS team is continually on-boarding software vendors and products to the AWS GovCloud (US) region
  24. 24. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Questions?
  25. 25. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Learn more about AWS GovCloud AWS GovCloud webpage https://aws.amazon.com/govcloud-us/ AWS GovCloud User Guide http://docs.aws.amazon.com/govcloud-us/latest/UserGuide/welcome.html Keith Brooks AWS GovCloud Business Development brookskl@amazon.com Karen Arango AWS GovCloud Product Manager karango@amazon.com
  26. 26. AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015 Thank You. This presentation will be loaded to SlideShare the week following the Symposium. http://www.slideshare.net/AmazonWebServices AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

×