Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEGA’s Digital Strategy with AWS

2,690 views

Published on

Slides from a customer presentation at the 'Powering games with Amazon Web Services' event in London.

  • Be the first to comment

SEGA’s Digital Strategy with AWS

  1. 1. SEGA & Amazon Web ServicesStuart Wright Powering Games with AWS – 24th Jan 2012
  2. 2. Scope of Review • Introduction • Building Online infrastructure and team • SEGAs Shift towards online • Shift towards EC2 • Benefits • Future projects • ConclusionStuart Wright Powering Games with AWS – 24th Jan 2012
  3. 3. Introduction • Online gaming & me • Managing infrastructure • Networking • Capacity planning • Security • Staff & costs • Expensive businessStuart Wright Powering Games with AWS – 24th Jan 2012
  4. 4. Traditional Online Infrastructure • Hardware – Networking, Servers, power, cooling, upgra des , failure replacements • Co-Lo & Geography • Managing carriers • CAPEX • Staff costs • Inflexible hardwareStuart Wright Powering Games with AWS – 24th Jan 2012
  5. 5. SEGAs shift towards online • Changes in gaming • Changes in game design • Revenue models • Stats & analyticsStuart Wright Powering Games with AWS – 24th Jan 2012
  6. 6. Amazon AWS • Rethink - change the way view technology • Removing the guesswork • Dev / beta / live • Concurrent usage – day, year, event • Upgrades and game evolutionStuart Wright Powering Games with AWS – 24th Jan 2012
  7. 7. EC2 Benefits • EC2 low barriers to entry • Location of game environments • capacity on demand • auto scaling environments • scaling up to meet demand • scaling down - conserve money • Game or web server spikes • Spinning up duplicate environments • Usual tech – Windows, Linux , load balancersStuart Wright Powering Games with AWS – 24th Jan 2012
  8. 8. Future Projects • CDN - video content, game patches • CloudFront- pricing by bandwidth, on demand • Private R&D environments - white listed • Experimental server farms for rendering • Live video streamingStuart Wright Powering Games with AWS – 24th Jan 2012
  9. 9. Conclusion • Reduced server costs by 50%+ • More agility for test and live environments • AWS - expanding portfolio of services • Easy integration with third-party architectures EC2/Hadoop/RDS stats logging infrastructure • Identity and Access Management makes it easy to give staff limited accessStuart Wright Powering Games with AWS – 24th Jan 2012

×