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Mobile apps have different service requirements from their desktop and web-based analogs. Bandwidth, client processing, and other considerations can impose significant extra demands on a scalable service. This session is a technical discussion of the challenges Flipboard met while scaling a data-intensive mobile app from 0 to 100 million clients and how they are working on scaling 10x using AWS. At each major step, Flipboard has encountered many challenges. Learn about how they handled those challenges and the evolution of their systems architecture, design choices, and software selection.