Originally, Hadoop was used as a batch analytics tool; however, this is rapidly changing, as applications move towards real-time processing and streaming. Amazon Elastic MapReduce has made running Hadoop in the cloud easier and more accessible than ever. Each day, tens of thousands of Hadoop clusters are run on the Amazon Elastic MapReduce infrastructure by users of every size — from university students to Fortune 50 companies. We recently launched Amazon Kinesis – a managed service for real-time processing of high volume, streaming data. Amazon Kinesis enables a new class of big data applications which can continuously analyze data at any volume and throughput, in real-time. Adi will discuss each service, dive into how customers are adopting the services for different use cases, and share emerging best practices. Learn how you can architect Amazon Kinesis and Amazon Elastic MapReduce together to create a highly scalable real-time analytics solution which can ingest and process terabytes of data per hour from hundreds of thousands of different concurrent sources. Forever change how you process web site click-streams, marketing and financial transactions, social media feeds, logs and metering data, and location-tracking events.