Praxeon :  Getting to Market with Amazon AWS September 2007
About Us <ul><li>Founded in 2005 with a scientific focus </li></ul><ul><li>Developed medical search technology based on ch...
Fingerprint.MD  Technology <ul><li>Change the representation of a document (journal, patent, news, etc.) from words to con...
Finding our way with Amazon AWS <ul><li>Finding the Product + Market Fit </li></ul><ul><li>So you have a technology idea? ...
What is the application? <ul><li>Drug discovery and development </li></ul><ul><ul><li>Internal IT in pharma and biotech </...
Timeline : Finding Users Utilization Physician Search Profile-Driven  Search & News Fingerprint.MD API Drug Discovery Octo...
MyDailyApple : Personalized News
MyDailyApple : Personalized Search
Timeline : Complexity of the Infrastructure October 2005 October 2006 October 2007 Physician Search Profile-Driven  Search...
Tangible Benefits <ul><li>No self-hosted infrastructure; no sys admin </li></ul><ul><li>Storage  </li></ul><ul><ul><li>Fre...
Where we are Today <ul><li>www.curbside.md </li></ul><ul><ul><li>Since April 2007 </li></ul></ul><ul><ul><li>“ Evidence-ba...
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AWS Customer Presentation - Praxeon

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Kevin Gilpin of Praxeon presents at Amazon Web Services' The Start-Up Project - Boston (September 2007). Gilpin talks about their use of Amazon EC2 and S3 for My Daily Apple and Curbside.MD.

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  • I’m Kevin Gilpin CTO of Praxeon Inc, an Amazon AWS user Scaling storage and computation with S3 and EC2 is going to be well covered by other presenters So I am coming at this from a somewhat different angle : how AWS helped us to move fast and find a market for our technology Operating cheaply is great for companies that have found a market. But AWS is important even before that.
  • AWS Customer Presentation - Praxeon

    1. 1. Praxeon : Getting to Market with Amazon AWS September 2007
    2. 2. About Us <ul><li>Founded in 2005 with a scientific focus </li></ul><ul><li>Developed medical search technology based on chemical fingerprints and ideas from natural language </li></ul><ul><li>Dr. Dennis Underwood, Ph.D. Chief Executive Officer </li></ul><ul><ul><li>Chemistry, Computational Sciences </li></ul></ul><ul><ul><li>Big pharma and small pharma R&D </li></ul></ul><ul><li>Nicolas Encina President, Chief Operating Officer </li></ul><ul><ul><li>Comuter Science, Biology </li></ul></ul><ul><ul><li>Small pharma </li></ul></ul><ul><li>Rishi Sikka , MD Chief Medical Officer </li></ul><ul><ul><li>Practicing physician </li></ul></ul><ul><li>Kevin Gilpin Chief Technical Officer </li></ul><ul><ul><li>Computer Science, Aerospace engineering </li></ul></ul><ul><ul><li>Enterprise software, small pharma </li></ul></ul>
    3. 3. Fingerprint.MD Technology <ul><li>Change the representation of a document (journal, patent, news, etc.) from words to concepts </li></ul><ul><li>Applies a domain model </li></ul><ul><li>to create a Semantic Fingerprint. </li></ul><ul><li>Uses whole ideas to search, organize and analyze information. </li></ul><ul><li>Enables intelligent search results to sophisticated questions in the language of medicine </li></ul>Anticancer IPI-504 Cancer Infinity Pharmaceuticals, Inc. inhibitor Heat Shock Protein multiple myeloma Hsp90 small molecule cancer cell apoptosis homeostasis programmed cell death IPI-504 compounds Anticancer IPI-504 Cancer Infinity Pharmaceuticals, Inc. inhibitor Heat Shock Protein multiple myeloma Hsp90 small molecule cancer cell apoptosis homeostasis programmed cell death IPI-504 compounds
    4. 4. Finding our way with Amazon AWS <ul><li>Finding the Product + Market Fit </li></ul><ul><li>So you have a technology idea? How do you find the right audience for it? </li></ul><ul><li>The demand is to build real enough software that people can use it while staying extremely adaptable and agile </li></ul><ul><li>Maximum time spent on your technology and functionality, the minimum possible time on ‘plumbing’ </li></ul><ul><li>Using Amazon AWS helps us to spend more time on our core technology </li></ul>“ The line for technology with no business model is over there…”
    5. 5. What is the application? <ul><li>Drug discovery and development </li></ul><ul><ul><li>Internal IT in pharma and biotech </li></ul></ul><ul><ul><li>Discovery of new knowledge ; lead generation and new IP </li></ul></ul><ul><li>Search application for medical professionals </li></ul><ul><ul><li>Physicians, hospitals, insurers </li></ul></ul><ul><ul><li>Profile-driven search : find the best evidence from a patient record </li></ul></ul><ul><ul><li>Integrate to EMR systems </li></ul></ul><ul><li>Search application for patients </li></ul><ul><ul><li>Profile-driven search </li></ul></ul><ul><ul><li>Profile-driven news </li></ul></ul><ul><li>Technology platform </li></ul><ul><ul><li>“ Fingerprint.MD is the medical intelligence </li></ul></ul><ul><ul><li>engine” </li></ul></ul>
    6. 6. Timeline : Finding Users Utilization Physician Search Profile-Driven Search & News Fingerprint.MD API Drug Discovery October 2005 October 2006 October 2007
    7. 7. MyDailyApple : Personalized News
    8. 8. MyDailyApple : Personalized Search
    9. 9. Timeline : Complexity of the Infrastructure October 2005 October 2006 October 2007 Physician Search Profile-Driven Search & News Fingerprint.MD API Drug Discovery Servers Documents (K) Applications Environments Amazon AWS 3 3 2 1 5 4 2 1 5000 2000 1000 250 8 5 3 1
    10. 10. Tangible Benefits <ul><li>No self-hosted infrastructure; no sys admin </li></ul><ul><li>Storage </li></ul><ul><ul><li>Freed from worries of scale and failure </li></ul></ul><ul><ul><li>Locally cached on EC2 instance </li></ul></ul><ul><li>Provisioning </li></ul><ul><ul><li>First a single machine. Then proof of concept to test S3 integration </li></ul></ul><ul><ul><li>Added separate production environment with no additional effort </li></ul></ul><ul><ul><li>Built some simple tools to provision and manage the instances using Capistrano </li></ul></ul><ul><li>Security </li></ul><ul><ul><li>EC2 provides port security and instructions on how to issue and use credentials. </li></ul></ul><ul><li>Future </li></ul><ul><ul><li>Being in EC2 enables us to start thinking about using value-added services like Mashery for the Fingerprint.MD API and RightScale for scaling up the application layer and we know that everything is co-located. </li></ul></ul>
    11. 11. Where we are Today <ul><li>www.curbside.md </li></ul><ul><ul><li>Since April 2007 </li></ul></ul><ul><ul><li>“ Evidence-based answers to real medical questions” </li></ul></ul><ul><ul><li>Supported by 10 disease advocacy organizations including the National MS Society and the Accelerated Cure Project </li></ul></ul><ul><ul><li>Answered thousands of professional medical questions </li></ul></ul><ul><li>www.mydailyapple.com </li></ul><ul><ul><li>Since September 2007 </li></ul></ul><ul><ul><li>“ Personalized news and search for patients” </li></ul></ul><ul><ul><li>Won audience poll for best search engine over Helia, MedStory, Kosmix, Healthline at Health 2.0 conference </li></ul></ul><ul><li>www.fingerprint.md </li></ul><ul><ul><li>“ Medical intelligence API” </li></ul></ul><ul><ul><li>ReST-ful web services to search, organize, comprehend </li></ul></ul><ul><ul><li>Starting pilot program in October </li></ul></ul>

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