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Personalized Ad Targeting Using Real-Time, Content-Aware Machine Learning (CTD403) - AWS re:Invent 2018

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Personalized Ad Targeting Using Real-Time, Content-Aware Machine Learning (CTD403) - AWS re:Invent 2018

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Today, we can harness the power of machine learning services, such as Amazon Rekognition, Amazon Translate, and Amazon SageMaker, to automatically extract detailed information in the form of metadata to describe video content. Previously, creating the metadata for user-generated and professional video content was performed manually, which was both time-consuming and expensive. With Amazon Machine Learning, this metadata can be automatically generated and combined with viewers’ self-identified interests to create personalized advertising within video streams. This session features a demo of a camera matching objects in real time and a machine learning application suggesting relevant advertisements.

Today, we can harness the power of machine learning services, such as Amazon Rekognition, Amazon Translate, and Amazon SageMaker, to automatically extract detailed information in the form of metadata to describe video content. Previously, creating the metadata for user-generated and professional video content was performed manually, which was both time-consuming and expensive. With Amazon Machine Learning, this metadata can be automatically generated and combined with viewers’ self-identified interests to create personalized advertising within video streams. This session features a demo of a camera matching objects in real time and a machine learning application suggesting relevant advertisements.

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Personalized Ad Targeting Using Real-Time, Content-Aware Machine Learning (CTD403) - AWS re:Invent 2018

  1. 1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Personalized Ad Targeting Using Real-Time, Content-Aware Machine Learning Leah Siddall Technical Marketing Engineer AWS Elemental C T D 4 0 3 Joan Morgan Technical Marketing Engineer AWS Elemental Bryan Samis Senior Solutions Architect AWS Elemental
  2. 2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Agenda  How ads are targeted today  Respecting personal privacy as new technologies evolve  Our idea: content-aware ad targeting  AWS services used to build our solution  Live demo
  3. 3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  4. 4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Digital ad targeting Platform based  Device type, location, ISP, or site visited Personal information based  Search, shopping, or browsing history  Social media posts, profiles, or activity
  5. 5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  6. 6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. The future of advertisements? New technologies have opened many doors for advertisers  Turn on webcam for sentiment analysis  Turn on microphone to listen for keywords  Website trackers  Spyware
  7. 7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. The future of advertisements?
  8. 8. How to preserve individual privacy while still allowing advertisers to target effectively?
  9. 9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  10. 10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. CF5K1—Content aware clipping
  11. 11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. CF5K1—Content aware clipping
  12. 12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. CF5K1 – Live indexer 2. Event Notification Scratch Storage Location Invoke Function on Manifest Updates Amazon S3 Amazon CloudWatch HLS Manifest 3. Parse Parse Live Video Analyze Video and Extract Images 1. Encoding AWS Elemental Deliver Live Video from Ground to Cloud AWS Elemental Live Appliance AWS Elemental MediaLive AWS Elemental MediaStore Live TV Source AWS Lambda video jpeg json Amazon DynamoDB Amazon Rekognition FFMPEG FFPROBE 4. Wait… Process Parsed Data Wait for Detected Label to leave Scene AWS Lambda Amazon DynamoDB 5. VOD Create VOD Generate VOD for Detected Scene AWS Lambda AWS Elemental MediaPackage Amazon S3 AWS Elemental MediaConvert Amazon S3 Time-Shifted TV
  13. 13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. CF5K2—Content aware ads
  14. 14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. ADS—Ad Decision Server
  15. 15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. CF5K2 – ADS Simulator 1. Encoding AWS Elemental Deliver Live Video from Ground to Cloud AWS Elemental Live Appliance AWS Elemental MediaLive AWS Elemental MediaStore Live TV Source AWS Elemental MediaPackage 3. ADS Advertisement Decision Server Utilize VAST Protocol for Content Aware Advertisement Personalization 2. SSAI Server Side Ad Insertion Serve Personalized Advertisements Advertising Exchange Advertising Insertion Amazon API Gateway AWS Lambda Amazon DynamoDB AWS Elemental MediaTailor Amazon CloudFront Video Player
  16. 16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  17. 17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. CF5K2 – Content aware ads
  18. 18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  19. 19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Continue Your Own Journey GitHub: https://github.com/aws-samples/aws-elemental-instant-video-highlights/ Or Google the word: “catfinder5000” ( one single word )
  20. 20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Related sessions Thursday CTD413: Deploy, Customize, Start, and Monitor a Channel with the Live Streaming on AWS Solution (includes AWS Elemental MediaTailor module!) 11:30am – 1:30pm | MGM, Level 3, Premier Ballroom 318 | Workshop
  21. 21. Thank you! © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  22. 22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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