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Netflix Media In AWS  Matrix : The Netflix media pipeline  MAPLE : Next generation media pipeline  Digital vaulting opportunity  Concluding thoughts 2

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Netflix Media Pipeline Open Connect FTP S3 S3 EC2 EC2 EC2 3

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Driving To Hollywood Game 4

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Rules of the game 200 MPH!  85 MPH Purchase only  Lease, cancel anytime Quantities limited  Unlimited quantity It breaks, you fix it  It breaks, replace it, no charge Pay for parking  No parking, just walk away Obsolete in 1 year  Brand new each year 5

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Industry heritage : optimize for latency  Interactive editing  Master creation  DVD/Blu-ray authoring  Edits for television 6

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Netflix 2008  Custom data center  Custom GPU Encoders  Fixed size  New format needed  PC, Mac, Xbox  Content library doubled  Frequent HW failures  Fail! Catalog incomplete 7

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Fall 2009 – Launch Netflix PS3 Player  First 100% AWS transcode  New format, unique to Netflix PS3 player  Encode recipe nailed down late  3 weeks, transcode entire catalog 8

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Netflix 2009 to present  US East AWS  Variable sized EC2 farm  S3 for storage  Optimized for throughput, not latency  No more missed deadlines  Devices, catalogs, countries 9

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Spring 2010 – Launch Netflix IPad Player  Launch April 10th  Apple approached us in mid February  Grew EC2 farm to 4,000 instances  Entire library transcoded in 2 weeks  New format ready for launch 10

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Netflix Media Pipeline Open Connect FTP S3 S3 EC2 EC2 EC2 11

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For Netflix, throughput trumps latency Think horizontal, not vertical Priuses move more people than Ferraris Frequent re-encodes of growing libraries Netflix is nimble because of AWS 12

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More proof that horizontal wins New countries, new content Codec innovation 13

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AWS handles Netflix scale 5 regional catalogs 4 formats supported today  1 VC-1, 3 H.264  Multiple bit rates per format 10’s of 1000’s of hours of content Several petabytes of S3 storage 14

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Netflix Media In AWS  Matrix : The Netflix media pipeline  MAPLE : Next generation media pipeline  Digital vaulting opportunity  Concluding thoughts 15

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Next Generation : Address faults and latency  2 to 3 day HD transcode  Fault intolerant  Maintenance is challenging 80 – 100 Mbps  2 to 3 days is sometimes too EC2: C1 Medium slow 4 Mbps  Day after broadcast  Redelivery of damaged content S3 16

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MAPLE : Massively Parallel Encoding  5 minute chunks  Close to ‘real time’  Fault tolerant  Easy maintenanceEC2  Address low latency use cases  Day after broadcast  Redelivery of damaged content S3  In development now 17

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Netflix Media In AWS  Matrix : The Netflix media pipeline  MAPLE : Next generation media pipeline  Digital vaulting opportunity  Concluding thoughts 18

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Versionitis Problem In Hollywood Dr. Zhivago  1965  Cinematography Oscar 19

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Dr. Zhivago On Netflix Streaming 2.20 : 1 Original Aspect Ratio 4:3 Television Aspect Ratio 20

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Original Video DNA Original production master Native frame rate Native aspect ratio Whatever came out of the production cameras 21

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DNA Based Digital Vault English English Mandarin Spanish 22

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Opportunity for content owners  On time delivery  Low error rates  More $$ licensing opportunities  October 15 Nordic launch 23

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AWS Glacier For Digital Vault Storage  Glacier  $.01 per GB per month  Bitrate 80 Mbps  1 hour = 35GB  $0.35 per hour per month  $4.22 per hour per year 24

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Netflix Media In AWS  Matrix : The Netflix media pipeline  MAPLE : Next generation media pipeline  Digital vaulting opportunity  Concluding thoughts 25

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We would do it all over again  Don’t be fooled by IT cost comparisons  We don’t administer the gear  6,000 EC2 instances  Petabytes of storage  High network traffic  Storage is durable  It is a moving target  You cannot put a price on nimble 26

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• Wed (1:00PM-1:50PM) MED203: Scalable Media Processing with AWS• kmcentee@netflix.com• Later today at the Netflix booth 27

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