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On-Demand Media Measurement and Analysis
      using Amazon Web Services
                     Presented At:
      Amazon W...
On-Demand Media Measurement and Analysis Platform
                                    We are using Amazon Web Services to:...
What Happens To All of the Data We Are Pushing Through AWS?
   We Sell Subscriptions to Web Publishers, Investment Profess...
This is Our AWS Set Up Right Now
                   Amazon Elastic Cloud (EC2)
                   • Use both standard and ...
What Has AWS Enabled Us To Do?
             • Experiment and make mistakes without burning money
             • Experiment...
Our First Subscription Service is publishflow™
    publishflow™ is an On-Demand News Measurement Service Using AWS


       ...
Let’s Talk

                                               Tom St.John
                                            CEO and...
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AWS Customer Presentation - Kontexto

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Tom St. John, CEO and Co-Founder of Kontexto presents at AWS Start-Up Event - London

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AWS Customer Presentation - Kontexto

  1. On-Demand Media Measurement and Analysis using Amazon Web Services Presented At: Amazon Web Services Start-Up Event London, UK Presented By: Tom St.John CEO and Co-Founder of Kontexto Inc.
  2. On-Demand Media Measurement and Analysis Platform We are using Amazon Web Services to: Collect Categorize Store Search Measure Analyze Every Content Item Published Online by 700 Media Brands. Newspapers, Magazines, TV Stations, Aggregators, Portals, Social Networks On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK
  3. What Happens To All of the Data We Are Pushing Through AWS? We Sell Subscriptions to Web Publishers, Investment Professionals and PR Professionals Granting Access to Interesting On-Demand Media Data Including: Stats Graphs Trends Patterns Events Based on Every Content Item Published Online by 700 Media Brands. Newspapers, Magazines, TV Stations, Aggregators, Portals, Social Networks On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK
  4. This is Our AWS Set Up Right Now Amazon Elastic Cloud (EC2) • Use both standard and high cpu instances • Standard instances are used for data collection and other non on demand functions • High cpu instances are used for web application hosting, search and analysis Amazon Elastic Block Store (EBS) • Used for both short term (better I/O performance than disk) and permanent storage • All of our searchable data is stored on EBS file systems Amazon Simple Queue Service (SQS) • Starting to experiment with this service to exchange messages and data between our instances, components and modules • It’s a good example of adopting a technology/service to replace a homegrown mechanism that may already work well, but is not part of our services core function or value. Costs savings and performance/quality gains are realized as a result. • Long term, we see this as potential way for some our customers to interface with our service On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK
  5. What Has AWS Enabled Us To Do? • Experiment and make mistakes without burning money • Experiment with new business models given AWS’ cost structure • Focus on software development, not system administration • Scale our business at the moment we sign up new customers • Attack big market opportunities without having $100m in the bank On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK
  6. Our First Subscription Service is publishflow™ publishflow™ is an On-Demand News Measurement Service Using AWS On-Demand News Measurement • On-demand data profiles of the worlds top news brands • On-demand topic stats, graphs and trends • On-demand sentiment analysis of publishers, topics and content items • Developer API’s to push/pull data to/from publishflow™ On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK
  7. Let’s Talk Tom St.John CEO and Co-Founder tom@kontexto.com Rick Van Well CTO and Co-Founder rick@kontexto.com On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK

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