IntroducingAmazon Web Services
Thank you!
Thank you!Utilitycomputing
Thank you! Services Utilityand tools computing
Security in the cloud Thank you!  Services Utility and tools computing
Retail
Retail   Merchant
Retail   Merchant
Retail   Merchant
Decades of experience                 Retail   Merchant
Decades of experience       Programmatic access                 Retail   Merchant
Decades of experience                  Programmatic access                 Retail             Merchant               “Blin...
Available
On demand   Available         Programmatic                        Elastic capacity
Capacity           Predicted           capacity           Time
Capacity           Time
Capacity                  Investment     Barrier to      entry                               Time
Capacity            Real           demand                    Time
Capacity            Elastic           capacity                       Real                      demand                     ...
Available            Flexible
Available                       Existing tools                   FlexiblePlatform grows       with you                    ...
AvailableLow cost               Flexible
Available    Pay as you go            Low cost                      FlexibleNo Cap-Ex              No subscriptions
Idea   Product
Undifferentiated heavy liftingIdea                             Product
Idea   Product
StorageTools &                      ComputeSupport          Databases
Storage
S3  Simple Storage ServiceScalable, available, durable object storage
Objects in S3Billions of objects                                                                                   905B   ...
S3   Private by defaultAccess controls and bucket policies
S3Public facing assets   Websites, media, etc.
S3Data stays local
CloudFrontGeographic edge caching
Compute
EC2Elastic Compute Cloud  Resizable compute capacity
ec2-run-instances
Administrator access                              FlexibleMonitored                          Load balanced  Integrated    ...
ec2-run-instances
ec2-run-instances
eu-west-1a   eu-west-1b   eu-west-1c
Cluster &Micro              High Memory                GPU        Standard                 High CPU
Elastic Compute Unit/hour    A choice of payment models
Cost optimisationPay as you go compute capacity
On-demandCost optimisationPay as you go compute capacity     Reserved capacity
16 price dropsCost savings passed on to customers
Achieving economies of scale100%                                      Time
Achieving economies of scale100%               Reserved capacity
Achieving economies of scale100%                 On-demand               Reserved capacity
Achieving economies of scale100%                 On-demand               Reserved capacity
Spot marketChoose your own price
Databases
Databases
DatabasesRelational                “NoSQL”databases                databases
DatabasesRelational                “NoSQL”databases                databases
Any database on Amazon EC2     MySQL, DB2, Oracle, PostgreSQL...
Relational Database Service   Managed MySQL and Oracle databases
Rapid            High                provisioning    availabilityScalable                                        Scalables...
DatabasesRelational                “NoSQL”databases                databases
DatabasesRelational                “NoSQL”databases                databases
Unlimited                             Consistent storage                             performance            DynamoDB      ...
Provisioned throughputConsistent, high performance, single digit latency
DatabasesRelational                “NoSQL”databases                databases
Tools & Support
Tools & Support
Tools & SupportAutomation &                       Technicalorchestration                       support                   M...
Shared responsibility
Private by default
Security groups on EC2
CertifiedISO 27001, SOC 1
aws.amazon.com/security  Security, risk and compliance white papers
Thank you! matthew@amazon.com       @mza
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
Introduction to AWS: keynote
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Introduction to AWS: keynote

  1. 1. IntroducingAmazon Web Services
  2. 2. Thank you!
  3. 3. Thank you!Utilitycomputing
  4. 4. Thank you! Services Utilityand tools computing
  5. 5. Security in the cloud Thank you! Services Utility and tools computing
  6. 6. Retail
  7. 7. Retail Merchant
  8. 8. Retail Merchant
  9. 9. Retail Merchant
  10. 10. Decades of experience Retail Merchant
  11. 11. Decades of experience Programmatic access Retail Merchant
  12. 12. Decades of experience Programmatic access Retail Merchant “Blinding flash of the obvious”
  13. 13. Available
  14. 14. On demand Available Programmatic Elastic capacity
  15. 15. Capacity Predicted capacity Time
  16. 16. Capacity Time
  17. 17. Capacity Investment Barrier to entry Time
  18. 18. Capacity Real demand Time
  19. 19. Capacity Elastic capacity Real demand Time
  20. 20. Available Flexible
  21. 21. Available Existing tools FlexiblePlatform grows with you Existing skills
  22. 22. AvailableLow cost Flexible
  23. 23. Available Pay as you go Low cost FlexibleNo Cap-Ex No subscriptions
  24. 24. Idea Product
  25. 25. Undifferentiated heavy liftingIdea Product
  26. 26. Idea Product
  27. 27. StorageTools & ComputeSupport Databases
  28. 28. Storage
  29. 29. S3 Simple Storage ServiceScalable, available, durable object storage
  30. 30. Objects in S3Billions of objects 905B 1000.000 750.000 500.000 250.000 0 Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012 650k peak transactions per second
  31. 31. S3 Private by defaultAccess controls and bucket policies
  32. 32. S3Public facing assets Websites, media, etc.
  33. 33. S3Data stays local
  34. 34. CloudFrontGeographic edge caching
  35. 35. Compute
  36. 36. EC2Elastic Compute Cloud Resizable compute capacity
  37. 37. ec2-run-instances
  38. 38. Administrator access FlexibleMonitored Load balanced Integrated Secure ec2-run-instances
  39. 39. ec2-run-instances
  40. 40. ec2-run-instances
  41. 41. eu-west-1a eu-west-1b eu-west-1c
  42. 42. Cluster &Micro High Memory GPU Standard High CPU
  43. 43. Elastic Compute Unit/hour A choice of payment models
  44. 44. Cost optimisationPay as you go compute capacity
  45. 45. On-demandCost optimisationPay as you go compute capacity Reserved capacity
  46. 46. 16 price dropsCost savings passed on to customers
  47. 47. Achieving economies of scale100% Time
  48. 48. Achieving economies of scale100% Reserved capacity
  49. 49. Achieving economies of scale100% On-demand Reserved capacity
  50. 50. Achieving economies of scale100% On-demand Reserved capacity
  51. 51. Spot marketChoose your own price
  52. 52. Databases
  53. 53. Databases
  54. 54. DatabasesRelational “NoSQL”databases databases
  55. 55. DatabasesRelational “NoSQL”databases databases
  56. 56. Any database on Amazon EC2 MySQL, DB2, Oracle, PostgreSQL...
  57. 57. Relational Database Service Managed MySQL and Oracle databases
  58. 58. Rapid High provisioning availabilityScalable Scalablestorage compute Relational Database Service Managed MySQL and Oracle databases
  59. 59. DatabasesRelational “NoSQL”databases databases
  60. 60. DatabasesRelational “NoSQL”databases databases
  61. 61. Unlimited Consistent storage performance DynamoDB NoSQL database service
  62. 62. Provisioned throughputConsistent, high performance, single digit latency
  63. 63. DatabasesRelational “NoSQL”databases databases
  64. 64. Tools & Support
  65. 65. Tools & Support
  66. 66. Tools & SupportAutomation & Technicalorchestration support Messaging & notifications
  67. 67. Shared responsibility
  68. 68. Private by default
  69. 69. Security groups on EC2
  70. 70. CertifiedISO 27001, SOC 1
  71. 71. aws.amazon.com/security Security, risk and compliance white papers
  72. 72. Thank you! matthew@amazon.com @mza

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