One of the first questions that customers ask during their cloud journeys is how to establish and build AWS environments or landing zones. In this session, we discuss best practices for establishing a scalable approach and necessary landing zone framework. We present an overview of the approach and solutions to help you implement a landing zone. We also introduce the AWS Landing Zone, which is an automated solution for setting up a robust, flexible AWS environment, and we discuss how it reduces the time needed to get started. Finally, we provide a high level overview of AWS Control Tower and how it fits into the overall approach.