In this session, AWS technology evangelist Jinesh Varia discusses common best practices for adopting cloud computing in your business. Tap into the shared learning of hundreds of thousands of customers, as we talk about how to create the right technical and business policies for adopting the cloud, migration hints and tips, and how to develop employees skills around the cloud computing ecosystem. This session includes customer examples from McGraw Hill and Nokia Siemens on how they successfully grew their usage of cloud computing while staying agile and keeping costs low.

5. Cloud
Benefits
Build a Zero upfront investment
New
Cloud-Ready
Applications
Design On-demand provisioning
Cloud
“No-brainer to Instant scalability
Strategy move”
Existing workloads Auto scaling and
elasticity
Applications Planned Pay as you go
Phased
Startup Migration Removes undifferentiated
heavy lifting
or
SMB Firm Developer productivity
or
Automation
Large Enterprise

6. Cloud
Benefits
Build a Zero upfront investment
New
Cloud-Ready
applications
Design On-demand provisioning
Cloud
“No-brainer to
Strategy “No-brainer to Instant scalability
move”
move” Apps
Existing workloads Auto scaling and
elasticity
Applications Planned Pay as you go
Phased
Startup Migration Removes undifferentiated
heavy lifting
or
SMB Firm Developer productivity
or
Automation
Large Enterprise

7. Cloud
Benefits
Build a Zero upfront investment
New
Cloud-Ready
applications
Design On-demand provisioning
Cloud
“No-brainer to
Strategy “No-brainer to Instant scalability
move”
move” Apps
Existing workloads Auto scaling and
elasticity
Applications Planned Pay as you go
Phased
Startup Migration Removes undifferentiated
heavy lifting
or
SMB Firm Developer productivity
or
Automation
Large Enterprise

9. Identify and
move the
Cloud-Ready
Apps first

10. Cloud
Benefits
Build a Zero upfront investment
New
Cloud-Ready
applications
Design On-demand provisioning
Cloud
Strategy “No-brainer to Instant scalability
move” Apps Auto scaling and
Existing elasticity
Applications Planned Pay as you go
Phased
Startup Migration Removes undifferentiated
heavy lifting
or
SMB Firm Developer productivity
or
Automation
Large Enterprise

11. Backup and Data Business Mobile and
Web Apps
Storage Analytics Apps Video
Existing
Applications Planned
Phased
Migration
Cloud Entryways for Enterprises

13. Classify IT assets into categories like:
Classify your • Data: top secret, secret, or public
data and • Compliance : low, medium and high
• Access: internal-only, partner-only
workloads or customer-facing
into different • Architecture: low, medium and high
coupling
categories • Licensing: strict, relaxed licensing
• ….

14. 1 2 3 4
Assets that Assets that are Assets that Assets that can
need immediate about to hit were acquired handle variable
business need end of their by acquisitions capacity and
to scale or hardware or and needs to be save cost by
those running software consolidated “turning off at
out of capacity refresh cycle night”

15. asset consolidation
Multimedia Solutions Unit supports webcasting
Reduced 1 needs of 5,000 companies around the world and
distributes regulated financial information
operating
expenses by 40%- The unit was managing divergent webcasting
50% and avoided 2 technologies that were inherited by acquisitions
approximately $1 (between 2004-2009)
million in
hardware costs Launched new global webcasting platform that
3 can support unrestricted growth for webcast
business (serves >2000 concurrent users)

16. DB backups

17. DB backups
Increased Durability and
1 Cost savings of >$ 1M per
Year
Improved the process and
2 reduced the operational
overhead
Dramatic reduction in time
3 to backup and restore

19.  You own the data, not AWS.
 You can control the virtual network firewall, route tables
Involve your  You choose which geographic location to store the
data. It doesn’t move unless you decide to move it.
Info Security  You should consider the sensitivity of your data and
decide if and how you will encrypt your data while it is
Teams early in transit and while it is at rest.
 Your IT, Risk, Compliance and Audit requirements can
in the be met by AWS Reports (SOC 1/2) and external
process certifications (ISO27001, PCI, FISMA)
 You can download or delete your data whenever you
like.
 You can set highly granular permissions to manage
access of a user to specific service operations, data,
and resources in the cloud for greater security control.

20. storage
Performed comparative TCO research of
Healthcare@Cloud 1 physical specs, operations and monthly costs
Storage Service
for X-ray, CT and Tested AWS on 200 compliance reqs and
MRI image data 2 combined with encryption and key
built on top of management solutions
Amazon S3 in
Tokyo Region Stored clinical data (imagery); hospitals
3 can now immediately retrieve or refer to
image data if disasters or system failures
occur

22. VPC is part of the
1 Autodesk’s internal
network
Standardized OS Images,
2 Integrated Management
Systems
Dramatic reduction in time
3 to backup and restore

25. Amortized Cost Over 3 Years One-time Upfront Monthly
AWS Co-lo On-Site AWS Co-lo On-Site
Server Hardware 0 $$$ $$ $$ 0 0
Don’t forget to Network Hardware 0 $$ $$ 0 0 0
include People, Hardware Maintenance
Software OS
0
0
$$
$$
$$
$$
0
$
0
0
0
0
Power, Pipes, Power and Cooling and Data Center
Efficiency
0 0 $$ 0 0 $
Projection and Data Center/co-lo Space 0 $$ $$ 0 0 0
Personnel 0 $$ $$ $ $$ $$$
Patterns costs Storage and Redundancy 0 $$ $$ $ 0 0
Bandwidth $ $$ $ $$ $ $
Resource Management Software 0 0 0 $$ $ 0
Growth Projections and Patterns 0 $$ $$ %$ %$ %$
Total

26. economics case
Smart Hub application supports Samsung’s
Samsung’s Smart 1 devices such as Smart TVs, Blu-Ray players,
tablets, and phones.
Hub had 80-90%
cost savings Samsung uses AWS platform of technology
compared to 2 infrastructure services to build Smart Hub
traditional hosting application.
environment
Samsung would have spent an additional $34
3 million dollars in hardware and maintenance
expenses during the first two years

28. • Think about application’s footprint and
Pick the best resource requirements and not HW server
consulting partner specs
• Assess licensing for commercial packages
from AWS partner (especially for scale-out operations)
directory for the • Evaluate Architectural limitations of
components due to lack of control over
given specialization design
(Technology or Use • Examine components that can be Auto
Scalable, Started/Stopped (e.g. Engines,
case Expertise) Web, App server fleet)

29. business apps
TCO cloud cost analysis and final results
Lionsgate 1 show 50% of cost vs. traditional hosted facility
deployed MS
SharePoint Started with VPC and conducted a thorough
workloads in
2 security, licensing and certification
assessment
Production and
SAP apps Reduced deployment time from 5 weeks to
3 few hours

32. Understand
that new
platforms and
devices are
opportunities,
not threats

33. mobile and video
Storage:
Encoders: S3 / Glacier
EC2
CDN:
CloudFront
CMS:
EC2 /
DynamoDB
Live or file
Disney facility

35. Agility and lower
time-to-market =
higher revenue
and increased
competitive
advantage

36. For illustrative purposes only.
We are sincerely eager to
hear your feedback on this
presentation and on re:Invent.
Please fill out an evaluation
form when you have a
chance.

38. analytics
Understood the data dimensions (in SQL
“Companies that 1 Server DB) and size of the data unit
(clickstream logs)
you may be
interested in”
Extracted data to Amazon S3 using
2 standard tools (bcp out and s3.exe)
Launched a 16-node Amazon EMR + Hive
3 Cluster and stored finished data in S3

39. Markku Lepistö
Principal Cloud Architect

41. Create more
Cost Reduction and Business Agility Innovation
Right-sizing
TCO Service Deployment Time Revenue Generating Services
100%
80% Traditional
60%
40%
Virtualized
20%
Cloud
Legacy Cloud Apps
hour day week month
IT & Automation
..thus you consume more

42. Before
Up to 50% Agile sprint
wasted in lab setup,
test execution
Dedicated HW DevOps Zero Approvals
Gaps in automation CI/CD Processes, Self-service
Tooling cloud usage for
development R&D, Testers
Example Result: LTE R&D
Build & Test cycles / month
before: 4
after: 6700

43. Exposure
Open APIs REST APIs
Cloud Ready Applications
Portfolio Transformation
OSS CEM SON IT Web
PaaS
Management
Utility Computing IaaS
Cloud SW
Hypervisor
Compute

45. Usage Peak
QoE Risk

46. SaaS Web & iPad
QoE Insights & Actions
NSN Analytics
Data collection,
obfuscation,
compression,
encryption & upload
Teleoperator
Radio Access & Core

47. QoE Actions
Handover
NSN Analytics
Active Antenna
Beam Forming
Wifi Offload
Teleoperator
Radio Access & Core

48. Business Agility
is key driver for
cloud; Invest in a
right tools and
automation

50. Get your feet wet with Amazon Web
Services
Proof of Learn AWS
concept will Build reference architecture
answer tons Be aware of the security features
Build a Prototype/Pilot
of questions Build support within your organization
quickly Validate the technology
Test legacy software in the cloud
Perform benchmarks and set expectations

51. Jay Chakrapani
VP & General Manager,
Digital

52. McGraw-Hill Connect is a hybrid and fully
online course environment that adapts to
an individual learner and improves student
performance

54. Data
Cloud
Center

55. Build a high level Choose the right Choose the 1st Make Sure it Rally for approval Move forward –
business case partner application works - POC & budget Get it done!
highest-volume and most
Let’s do it critical customer application in MHE
attitude

56. Invest in a Proof
of Concept
early; Go with
the ‘Let’s do it’
attitude and
optimize later

57. Asset Backup and Data Business Mobile and
Web Apps
consolidation Storage Analytics Apps Video
“No-brainer to
move”
Existing workloads
Applications Planned
Phased
Migration
Cloud Entryways for the Enterprise

58. Asset Backup and Data Business Mobile and
Web Apps
consolidation Storage Analytics Apps Video
Tip #1: Classify your data and workloads (IT assets) into different
categories
Tip #2: Pick the “No-brainer to move” Workloads first
Tip #3: Involve your Info Security Teams early in the process
Tip #4: In your TCO analysis, Don’t forget to include People, Power, Pipes,
Projection and Patterns costs
Tip #5: Pick the best consulting partner from AWS partner directory for the
given specialization
Tip #6: Defragment the Mobile/Video world through Cloud

59. Asset Backup and Data Business Mobile and
Web Apps
consolidation Storage Analytics Apps Video