Empowering Publishers Event - Intro - May-15-2013

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An insight into how publishers use Amazon Web Services and the benefits that our services bring to their business.

Phil Fitzsimons, Solution Architect, AWS

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Empowering Publishers Event - Intro - May-15-2013

  1. 1. Empowering PublishersAmazon Web ServicesPhilip Fitzsimons, Solutions Architect
  2. 2. Perspectives on thetransformation of cloudcomputing
  3. 3. …in 20 mins
  4. 4. Key Tenets of the Cloud1
  5. 5. Pay for Infrastructure as youneed it
  6. 6. Lower total cost of IT
  7. 7. Don’t Guess CapacitySelfHostingWasteDissatisfiedCustomerActual demandPredicted DemandRigid
  8. 8. Increase InnovationNearly $0
  9. 9. Undifferentiated Heavy Lifting
  10. 10. Go Global in Minutes
  11. 11. Business Agilityand Innovation2
  12. 12. You increase innovation asthe cost of failure falls
  13. 13. Everything that was aconstrained resourceis now a programmable resource
  14. 14. Obama For America -2012 US PresidentialElections“The AWS Cloud let usbuild solutions for anenvironment thatmoves so rapidly thatyou can’t plan for it”Michael Slaby,Chief integration andInnovation officer
  15. 15. Controlling Costs3
  16. 16. Sunday Monday Tuesday Wednesday Thursday Friday SaturdayTypical weekly traffic toAmazon.com
  17. 17. November traffic to Amazon.comNovember
  18. 18. November traffic to Amazon.comProvisioned capacityNovember
  19. 19. November traffic to Amazon.com76%24%Provisioned capacityNovember
  20. 20. November 10th 2010Turned off last physical web server ofAmazon.com
  21. 21. November 10th 2010Turned off last physical web server ofAmazon.comOctober 31st 2011Turned off last web servers supportingEuropean business
  22. 22. November traffic to Amazon.comNovember
  23. 23. The X-Factor effect…
  24. 24. The big data revolution4
  25. 25. the revolution
  26. 26. Who is your customer really?What do people really like?What is happening socially withyour products?How do people really use yourproducts?
  27. 27. have data
  28. 28. can storehave data
  29. 29. can store can analysehave data
  30. 30. economically
  31. 31. fast
  32. 32. Who is your customer really?What do people really like?What is happening socially withyour products?How do people really use yourproducts?
  33. 33. Empowering Publishers• Key tenets of AWS• Enable innovation• Controlling costs• Big Data: right content

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