Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PROCESSING AT SCALE ON AWS: HOW CLOUD-BASED VIDEO
INFRASTRUCTURE IS ENABLED BY ELEMENTAL TECHNOLOGIES
Confidential
WHERE IS OUR TECHNOLOGY DEPLOYED?
Markets
Enterprise Government
Broadcasters
Content Programmers
Pay TV Opera...
Confidential
MULTISCREEN VIDEO
HEVC Benefits
• 50% less bandwidth versus AVC/H.264
• Supports 4K UHD TV and higher resolut...
Confidential
SUITE OF SOLUTIONS
File-based transcoding for multiscreen applications
Live encoding for online and mobile de...
Confidential
END-TO-END CLOUD-BASED VIDEO PROCESSING AND DELIVERY
5
DevicesElemental
SERVER
AWS
Elastic Transcoder
Element...
Confidential
• Together AWS and Elemental will bring customers:
 Efficient scaling of video infrastructure as IP delivery...
HOW DO CUSTOMERS USE OUR SOFTWARE?
Confidential
BBC DAILY CATCH-UP: POWERED BY ELEMENTAL & AWS
coverage
coverage
Solution
Challenge Benefit
Rapid delivery of...
Confidential
• Video Factory captures live broadcasts and sends to Amazon cloud storage
• Processing jobs get picked up by...
Confidential
DAILY ELEMENTAL CLOUD USAGE
Minimum
Peak usage
• 19k hours / month
• 4,200 steady state
10
Confidential
ON PREMISE COMPARISON
Excess capacity
• 13k hours capacity
• 6,600 hours unused
11
Confidential
WORLD CUP: POWERED BY ELEMENTAL AND AWS
coverage
coverage
Solution
Quickly and efficiently prepare 3,900+ hou...
Confidential
• 10Mbps Live HLS input streams delivered from Rio to Dublin
• Elemental Cloud services ingested up to 48 con...
Confidential
ELEMENTAL CLOUD USAGE
• Peak Usage: 140 nodes
• 15k total usage hours
14
Confidential
ON PREMISE COMPARISON
• 111k hours capacity
• 96k hours unused
excess capacity
15
Confidential
ELEMENTAL BUILT FOR THE FUTURE OF VIDEO
in the
cloud
hybrid
on
premise
a
a
a
The most powerful video processi...
THANK YOU
Upcoming SlideShare
Loading in …5
×

Elemental Technologies

2,303 views

Published on

Elemental Technologies - Processing at Scale on AWS: How Cloud-based Video Infrastructure is Enabled by Elemental Technologies

Published in: Business
  • Be the first to comment

Elemental Technologies

  1. 1. PROCESSING AT SCALE ON AWS: HOW CLOUD-BASED VIDEO INFRASTRUCTURE IS ENABLED BY ELEMENTAL TECHNOLOGIES
  2. 2. Confidential WHERE IS OUR TECHNOLOGY DEPLOYED? Markets Enterprise Government Broadcasters Content Programmers Pay TV Operators Content Live On Demand S3 Viewers Devices 2
  3. 3. Confidential MULTISCREEN VIDEO HEVC Benefits • 50% less bandwidth versus AVC/H.264 • Supports 4K UHD TV and higher resolutions • Wider and deeper colors:  10-bit video  4:2:2, 4:4:4 under development  Support for HDR • 60 frames per second and higher: 50/60 FPS key to fully immersive live 4K UHD Costs • 10x-40x (w/UHD) more processing power needed • Dedicated hardware can no longer keep up 1920x108 0 1280x720 640x48 0 320x240 176x144 4K UHD
  4. 4. Confidential SUITE OF SOLUTIONS File-based transcoding for multiscreen applications Live encoding for online and mobile delivery Unified video management Video processing in the cloud Video delivery infrastructure Dynamic bandwidth allocation Solution portfolio runs on any infrastructure 4 Amazon Elastic Transcoder Media processing in the cloud
  5. 5. Confidential END-TO-END CLOUD-BASED VIDEO PROCESSING AND DELIVERY 5 DevicesElemental SERVER AWS Elastic Transcoder Elemental LIVE Elemental STATMUX Elemental DELTA Elemental DELTA AWS CloudFront Managed Network Live On Demand S3 CMS / WFM DRM QC Ad Decision AWS Storage NAT Services Fingerprinting Watermarking Interoperable Components Appliance Virtual Machine AWS Cloud Supported Infrastructures Source Processing & Management Delivery Display AWS + Elemental combines the most powerful video processing software with the most scalable cloud infrastructure
  6. 6. Confidential • Together AWS and Elemental will bring customers:  Efficient scaling of video infrastructure as IP delivery increases  Deeply integrated platforms to create new service offerings  Solutions for the next generation of challenges • Examples include cloud DVR, server-side dynamic ad insertion, and more • Secure, elastic, scalable, cost effective • Scale over 190 countries, 1M+ customers INDUSTRY LEADERS NOW TOGETHER 6 • Deep video processing expertise • Scale operations, monetize, deliver content • Proven with 800+ M&E customers
  7. 7. HOW DO CUSTOMERS USE OUR SOFTWARE?
  8. 8. Confidential BBC DAILY CATCH-UP: POWERED BY ELEMENTAL & AWS coverage coverage Solution Challenge Benefit Rapid delivery of content with the flexibility to easily adopt new formats and standards ensuring service availability on all devices Cloud-based resources provide elastic video processing capacity with dynamic scaling to absorb spikes in demand Serve catch-up programming to millions of users per day across 1,000 multiscreen device types 8
  9. 9. Confidential • Video Factory captures live broadcasts and sends to Amazon cloud storage • Processing jobs get picked up by idle transcoder or create new instance • Elemental Cloud processes multiple H.264 ABR video streams • Elemental Cloud ramps dynamically with processing demand on AWS EC2 BBC VIDEO FACTORY WORKFLOW Live TV SOURCE iPLAYER DISPLAY DEVICESSTORAGE AWS S3 ELASTIC VIDEO PROCESSINGDATA TRANSFER AWS Direct Connect CDN Delivery 9
  10. 10. Confidential DAILY ELEMENTAL CLOUD USAGE Minimum Peak usage • 19k hours / month • 4,200 steady state 10
  11. 11. Confidential ON PREMISE COMPARISON Excess capacity • 13k hours capacity • 6,600 hours unused 11
  12. 12. Confidential WORLD CUP: POWERED BY ELEMENTAL AND AWS coverage coverage Solution Quickly and efficiently prepare 3,900+ hours of live and catch-up World Cup coverage for delivery to viewers on any OTT device Challenge Benefit The platform provides an end-to-end second- screen solution for live streaming feeds, multi- angle content and VOD assets to sports fans Elemental Cloud on AWS EC2 provided encoding elasticity with the ability to reliably deliver high quality, high resolution live content across multiple streaming protocols across the globe Quickly and efficiently prepare 3,900+ hours of live and catch-up World Cup coverage for delivery to viewers on any OTT device 12
  13. 13. Confidential • 10Mbps Live HLS input streams delivered from Rio to Dublin • Elemental Cloud services ingested up to 48 concurrent inputs • Each input converted to 9 ABR outputs, 2 thumbnails, and 1 RTMP feed • Content delivered to regional broadcasters via CDN WORLD CUP LIVE STREAMING WORKFLOW ELASTIC VIDEO PROCESSING Live TV STADIUMS FIBER Accelerated GLOBAL Broadcasters DISPLAY DEVICES HLS Inputs to AWS S3 S3 STORAGE 13 DELIVERY AWS DataTransfer
  14. 14. Confidential ELEMENTAL CLOUD USAGE • Peak Usage: 140 nodes • 15k total usage hours 14
  15. 15. Confidential ON PREMISE COMPARISON • 111k hours capacity • 96k hours unused excess capacity 15
  16. 16. Confidential ELEMENTAL BUILT FOR THE FUTURE OF VIDEO in the cloud hybrid on premise a a a The most powerful video processing software combined with the most scalable cloud infrastructure for a seamless video delivery experience 16
  17. 17. THANK YOU

×