Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Elastra - Amazon Web Services


Published on

Stuart Charlton of Elastra presents at AWS Start-Up Event - San Francisco about their use of AWS.

Published in: Technology, Business
  • Be the first to comment

Elastra - Amazon Web Services

  1. 1. Amazon Web Services Cloud Tour 2008 San Francisco Stuart Charlton, Chief Software Architect September 3, 2008
  2. 2. Enterprise Cloud Computing <ul><li>A suite of software applications and components, provisioned and managed in the cloud using technologies created by Elastra. </li></ul><ul><li>ELASTRA enables Web Businesses , Software as a Service ISV s, and Enterprise IT to configure, deploy, and manage applications in public and private elastic compute clouds. </li></ul>:
  3. 3. How We Leverage AWS AWS Environment
  4. 4. VALUE OF THE AWS-HOSTED CLOUD MARKET SaaS ISVs Enterprise IT Web Businesses SEGMENT <ul><li>Easier to design/deploy/manage systems with fewer resources </li></ul><ul><li>On demand scalability reduces risk of unknown business scale-up/scale-down needs </li></ul><ul><li>Cap ex becomes op ex, improved cash flow </li></ul>VALUE ALTERNATIVE <ul><li>Fewer people/lower cost to manage operations </li></ul><ul><li>Innovate faster using existing skills and knowledge </li></ul><ul><li>Use resources to penetrate new markets faster </li></ul><ul><li>Reduced operational risk (no upfront investment) </li></ul><ul><li>Cap ex becomes op ex </li></ul><ul><li>Improved ROI on IT projects = faster time-to-value for Business </li></ul><ul><li>Improve Innovation lifecycles (develop & test better business applications faster) </li></ul><ul><li>Ensure license compliance, improve license utilization </li></ul><ul><li>Obtain mechanism for business units to consume and receive internal charges for traditional s/w that reflects virtualized/utility computing model </li></ul><ul><li>Data Center Hosting </li></ul><ul><li>Proprietary “cloud platform” </li></ul><ul><li>Data Center Hosting </li></ul><ul><li>Proprietary “cloud platform” </li></ul><ul><li>Virtualize and “wing it” </li></ul><ul><li>Data Center Hosting </li></ul>COST TIME FLEXIBILITY GROWTH
  5. 5. Customer example: Palo Alto Software SaaS ISVs PRODUCT <ul><li>Problem: </li></ul><ul><ul><li>“ we do not want to compete on our ability to provide infrastructure, but rather on the features of our product” </li></ul></ul><ul><ul><li>Want an on-demand solution for existing software deployment </li></ul></ul><ul><ul><li>Want to get to market quickly </li></ul></ul><ul><li>Architecture: </li></ul><ul><ul><li>2-node large MySQL cluster </li></ul></ul><ul><li>Alternative : </li></ul><ul><ul><li>Build infrastructure in-house </li></ul></ul><ul><ul><li>Hire expensive system administrators </li></ul></ul><ul><ul><li>Find a hosting provider with lock-in and limited scalability </li></ul></ul><ul><li>ELASTRA/AWS Advantages: </li></ul><ul><ul><li>Predictable, scalable, on-demand pricing </li></ul></ul><ul><ul><li>Product LAUNCHED </li></ul></ul><ul><ul><li>Planning to add nodes cost-effectively and scale as demand grows </li></ul></ul>Palo Alto Software develops, publishes, and markets software products for use with personal computers. Its products offer task-oriented, &quot;know how&quot; solutions for small-business and home-office entrepreneurs, professionals, and middle managers
  6. 6. Thank You! Questions? [email_address] September 03, 2008