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Digital Transformation with smart products - EVRYTHNG

Amazon Web Services
Amazon Web Services
Amazon Web ServicesAmazon Web Services

In this presentation Andy considers what was learnt building the EVRYTHNG IoT platform which helps billions of things get smart since 2011. In particular he'll be talking about patterns and anti-patterns, tools and common architectures. Finally, we'll have a glimpse at the future of IoT which will truly transform our businesses: from smart labels to LPWAN and blockchains. Speaker: Andy Hobsbawm, CTO & Co-Founder @ EVRYTHNG

Digital Transformation with smart products - EVRYTHNG

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31/10/17	
1	
© EVRYTHNG | 2017
Smarter products
come with EVRYTHNG
Digital Transformation With Smart Products
31st October 2017
Andy Hobsbawm, Co-Founder & CMO, EVRYTHNG
@EVRYTHNG
@AndyHobs
99% OF THINGS WILL BECOME PART
OF A CONNECTED NETWORK
Cisco / CIO magazine 2015
Digital leaders outperform their
sector average
26%
higher profitability
12%
Higher valuation
“What the Companies on the Right Side of the Digital Business Divide Have in Common” Harvard Business Review
18%
higher gross margin
25% OF GLOBAL
ECONOMY VALUE
CAME FROM
THE IMPACT OF
DIGITAL IN 2016.
$19 TRILLION OF
VALUE IS AT STAKE
“Digital Economic Value Index” Accenture 2016, World Economic Forum 2014.
Digital Transformation is happening now
31/10/17	
2	
Amazon customers
globally, with 40% of
e-commerce market
7% Brands are exceeding
consumer expectations
sources: Accenture, Comscore, McKinsey, IHL Ghost Economy
$1.1
Trillion
Revenues lost each
year globally through
overstocks and out-of-
stocks
3%
Market share gained by
small CPG firms from top
25 since 2012, equating
to $20b sales
300
Million
Global brands face growing
operational complexity
And consumer loyalty is harder to
earn and keep
Growth and innovation are tough in current market landscape
“Data is the new oil”
“The world’s most valuable resource
is no longer oil, but data”
31/10/17	
3	
© EVRYTHNG Inc. | 2017
COMMERCIAL & CONFIDENTIAL
Digitization is driving the competitive landscape
LogisticalExcellence
Knowledge of customer
THE NEW NORMAL
= 100% CUSTOMER REGISTRATION
= 100% SUPPLY CHAIN
INSTRUMENTATION
The digitization of physical
products is the central pillar in a
digital transformation strategy.
Billions of physical assets a company controls and owns,
generating data throughout the supply chain and connecting them
directly with their customers and consumers.
31/10/17	
4	
Lower product
recall impacts and
costs
Reduce counterfeit
and grey market
losses
Reduce cost of
inventory
Eliminate stock-
outs and over-
stocking
Digital products creates efficiencies across the supply network
Deepens brand loyalty
and advocacy
Delivers unique,
personalized &
contextual experiences
Generates higher
sales and conversions
Drives upsell, cross-
sell and growth
And create more valuable relationships with customers
31/10/17	
5	
INTELLIGENT, AGILE, PERSONALIZED DATA PLATFORMS
Product intelligence & real-time data management in the cloud
§  Help brands digitize products with unique cloud identities
§  Create valuable, direct relationship with consumers
§  Drive operational efficiencies through the supply chain
y
ents Ecosystem Concepts Platform feature Lower level feature
ecognition
Electronics
ed microchip
der
CRM
(Salesforce)
ERP/MRP (SAP)
Facebook
Google+
Twitter
YouTube
shopping cart
Hme
Shop
Factory
Alerts Rules Engine
Business intelligence
Location tracking
API
Data
Data store
Communications
broker
Cloud to Cloud con
Scanning software
Authentication
Security
Scalability
Dashboard
Real-time
data management
Identity ManagemeProduct connection
management
Administration
& Analytics
Integrations
Developer Toolkits
Platform
Watch
Accessories
31/10/17	
6	
Any product
Any business app / ecosystemAny consumer application
Any connectivity
SCALABLE | SECURE | RESPONSIVE
Product intelligence & data management throughout the lifecycle
EVRYTHNG connects products to the Web & gives them a voice
location
status
owner
condition
provenance
temperature
authenticity
sales
destination
supplier factory distributor retailer consumer user recycler
history
DIGITAL
IDENTITY ON THE WEB
quantity

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Digital Transformation with smart products - EVRYTHNG

  • 1. 31/10/17 1 © EVRYTHNG | 2017 Smarter products come with EVRYTHNG Digital Transformation With Smart Products 31st October 2017 Andy Hobsbawm, Co-Founder & CMO, EVRYTHNG @EVRYTHNG @AndyHobs 99% OF THINGS WILL BECOME PART OF A CONNECTED NETWORK Cisco / CIO magazine 2015 Digital leaders outperform their sector average 26% higher profitability 12% Higher valuation “What the Companies on the Right Side of the Digital Business Divide Have in Common” Harvard Business Review 18% higher gross margin 25% OF GLOBAL ECONOMY VALUE CAME FROM THE IMPACT OF DIGITAL IN 2016. $19 TRILLION OF VALUE IS AT STAKE “Digital Economic Value Index” Accenture 2016, World Economic Forum 2014. Digital Transformation is happening now
  • 2. 31/10/17 2 Amazon customers globally, with 40% of e-commerce market 7% Brands are exceeding consumer expectations sources: Accenture, Comscore, McKinsey, IHL Ghost Economy $1.1 Trillion Revenues lost each year globally through overstocks and out-of- stocks 3% Market share gained by small CPG firms from top 25 since 2012, equating to $20b sales 300 Million Global brands face growing operational complexity And consumer loyalty is harder to earn and keep Growth and innovation are tough in current market landscape “Data is the new oil” “The world’s most valuable resource is no longer oil, but data”
  • 3. 31/10/17 3 © EVRYTHNG Inc. | 2017 COMMERCIAL & CONFIDENTIAL Digitization is driving the competitive landscape LogisticalExcellence Knowledge of customer THE NEW NORMAL = 100% CUSTOMER REGISTRATION = 100% SUPPLY CHAIN INSTRUMENTATION The digitization of physical products is the central pillar in a digital transformation strategy. Billions of physical assets a company controls and owns, generating data throughout the supply chain and connecting them directly with their customers and consumers.
  • 4. 31/10/17 4 Lower product recall impacts and costs Reduce counterfeit and grey market losses Reduce cost of inventory Eliminate stock- outs and over- stocking Digital products creates efficiencies across the supply network Deepens brand loyalty and advocacy Delivers unique, personalized & contextual experiences Generates higher sales and conversions Drives upsell, cross- sell and growth And create more valuable relationships with customers
  • 5. 31/10/17 5 INTELLIGENT, AGILE, PERSONALIZED DATA PLATFORMS Product intelligence & real-time data management in the cloud §  Help brands digitize products with unique cloud identities §  Create valuable, direct relationship with consumers §  Drive operational efficiencies through the supply chain y ents Ecosystem Concepts Platform feature Lower level feature ecognition Electronics ed microchip der CRM (Salesforce) ERP/MRP (SAP) Facebook Google+ Twitter YouTube shopping cart Hme Shop Factory Alerts Rules Engine Business intelligence Location tracking API Data Data store Communications broker Cloud to Cloud con Scanning software Authentication Security Scalability Dashboard Real-time data management Identity ManagemeProduct connection management Administration & Analytics Integrations Developer Toolkits Platform Watch Accessories
  • 6. 31/10/17 6 Any product Any business app / ecosystemAny consumer application Any connectivity SCALABLE | SECURE | RESPONSIVE Product intelligence & data management throughout the lifecycle EVRYTHNG connects products to the Web & gives them a voice location status owner condition provenance temperature authenticity sales destination supplier factory distributor retailer consumer user recycler history DIGITAL IDENTITY ON THE WEB quantity
  • 7. 31/10/17 7 Case Study §  iHome uses EVRYTHNG for their next- gen family of smart home products §  Launched SmartPlug in July 2015, with suite of other products in development §  One of just 5 initial HomeKit certified products §  Uses out-the-box Marvell toolkit for devices with MQTT support §  Integrated with SmartThings, Wink and Nest, and with iHome CRM and support system §  Android and iOS apps for setup, creating scenes, timers and granting access to other users Watch video + SMART TAGS & PACKS
  • 8. 31/10/17 8 © EVRYTHNG Inc. | 2017 COMMERCIAL & CONFIDENTIAL 1 Billion cars 9 Billion computing devices 11 Billion RFID chips 19 Billion microcontrollers 102 Billion apparel items 5-10 Trillion consumables IoT brings instrumentation to every thing Source: Thin Film; DC; Gartner; World Bank; IMF; HIS; The Semiconductor Industry Association; OICA; IC Insights; Market Line; Apparel Market; Planet Forward; Companies & Markets Where the IoT was born
  • 9. 31/10/17 9 Many digital triggers, any reader, any physical item pallet case item LPWAN barcode RFID Printed electronics NFC QR code Proprietary codes Image recognition Gateways Reader Smartphone We have operationalized the process at massive scale Embed digital trigger in physical product Connect physical and digital products Deliver Supply Chain & Consumer Applications Analytics & Control Manage products and access insights and KPIs Digital profiles built with brand and packaging data Standard data models (GS1, GTIN etc) ERP: brand & packaging metadata Industry data eg. (Higg index) Billions of digital IDs embedded in packaging at source Real-time, dynamic cloud s/w intelligence and alerts Refine & iterate
  • 10. 31/10/17 10 Data-driven, real-time decisions Device Location Time Retailer Gender Age Usage CRM Product Market Region Sealed Opened Journey Content/Offer Inventory
  • 11. 31/10/17 11 Smarter products come with personalized digital services Consumer expectations of products are changing AS CLEVER AS AS EASY AS AS IMMEDIATE AS AS ON DEMAND AS AS SOCIAL AS AS PERSONAL AS AS ENTERTAINING ASAS VISUAL AS
  • 12. 31/10/17 12 §  Operating systems supporting native product identity scanning §  Social media platforms promoting product engagement Tipping Point: Mobile Device OS + Social Product Activation KATE ELLIS DEBUTALBUM‘CARVE ME OUT’OUT NOW CD, Download & Streaming. kateellis.com | facebook.com/kateellismusic | @kateellismusic
  • 13. 31/10/17 13 IN THE PAST, WE, ALONG WITH OTHER COMPANIES, HAVE FALLEN INTO THE TRAP OF ALLOWING THE DATA AND INFORMATION TO BE HELD BY THIRD PARTIES. – Dan Burdett, Global Brand Director, Snickers (Mars) 200bn tweets per year 730bn product interactions * Based on 2 billion products interacted with by consumers somewhere in the world, once every day. *
  • 15. 31/10/17 15 DC’s Alerted for Auto-Replenish Real-time personalized offers Mobile checkout in-store Security tag status updated DIGITIZATION RECOMBINATION DISRUPTION TRANSFORMATION Making analog resources digitally capable as data, via sensors and other technology. From information and products to people and processes. Once resources are digital they can be combined in original (and often previously impossible) ways to create new value. Innovative new data- driven value propositions, better service models or radically lower prices, creating competitive differentiation and protection. Redefining business strategy & operations using digital platforms, data analytics and creative ecosystem collaborations. This creates the most powerful new market opportunities and competitive differentiation. 1. 2. 3. 4. D i g i t a l T r a n s f o r m a t i o n J o u r n e y SS M A R T P R O D U C T SS
  • 16. 31/10/17 16 A huge new opportunity to collect and re-apply data Generating data for powerful insights to eliminate blindspots CONSUMER INSIGHTS CAMPAIGN INSIGHTS RETAIL INSIGHTS INVENTORY INSIGHTS LOGISTICS INSIGHTS BRAND INSIGHTS
  • 17. 31/10/17 17 Z GOOGLE MY SHOES Smarter products come with andy@evrythng.com +44 7775 638 460 @andyhobs www.evrythng.com