1.
Market directions Focus on what matters Use cases

2.
Mobile game developerEngine Unity Unreal Cocos2D CrytekMarketPlace Google Play iTunes Amazon AppstoreUsers

3.
What Do the Top Grossing Games Have in Common?Top Grossing Apps Sort By: Bestsellers1. Rage of Bahamut 2. The Simpsons 3. Clash of Clans 4. Pandora Radio 5. Kingdom of Camelon Games Games Games Games Music Updated Sep17, 2012 Updated Oct 03, 2012 Updated Oct15, 2012 Updated Sep17, 2012 Updated Oct 03, 2012 Game Center6. DragonVale 7. Legend of Cryp… 8. Slotomania 9. Bejeweled Blitz 10. Poker by Zynga Games Games Games Games Games Updated Oct15, 2012 Updated Sep28, 2012 Updated Sep17, 2012 Updated Oct15, 2012 Updated Sep 25, 2012 Game Center Game Center

4.
1. http://gigaom.com/2011/09/29/34-of-ios-and-android-apps- dont-connect-to-a-backend/2. http://www.flurry.com/blog

5.
Scale Automatically – Focus on the Game Cache Auto Scaling group Shard Availability Zone Availability Zone

6.
Gather data — track events In-app purchase verification Analytics Asset delivery

7.
Event Workflow 1 Persist on device 2 Upload to server and verify 3 Persist to DB 4 Auto backup to Amazon S3 Elastic Beanstalk container

8.
Server Side Codeclass HighScore < ActiveRecord::Base field :user field :score, :type => :integer def self.leaderboard(lim=10) order(score desc).limit(lim).all endendclass Main < Sinatra::Base post /api/high_scores.json do HighScore.create_or_update(params[:user], params[:score]) end get /api/leaderboard.json do @high_scores = HighScore.leaderboard @high_scores.to_json endend

9.
Client Side Code //Android - POST - Send data to cloudclient = new HttpClient();url = "http://reInventGameDemo.elasticbeanstalk.com/high_scores.json";params = new HttpParams();params.add("user", "nate");params.add("score", "9999");response = client.execute(POST, url, params);

10.
Client Side Code - GET - Retrieve data from Cloudclient = new HttpClient();url = " http://reInventGameDemo.elasticbeanstalk.com/leaderboard.json";response = client.execute(GET, url);scores = JSON.parse(response);

11.
Add Friends 1 5 FB API 2 Response from FB 6 7 Post to server https://github.com/facebook/facebook-ios-sdk 3 4 Elastic Beanstalk container

12.
Result?

13.
IAP Verification Receipt 3 1 Initiate purchase 7 Unlock 2 Receipt 4 Verify Verified 5 6 Persist to DB Elastic Beanstalk container https://developer.amazon.com/sdk/in-app-purchasing/documentation/rvs.html

14.
Start Small — Tableau

15.
As You Grow Amazon Elastic MapReduce Elastic Beanstalk container

16.
Content Delivery 4 Push notification Create and upload asset 1 Artist Release Manager 5 Request 6 Deliver Release asset to distribution 2 3 Pushed to edge locations globally

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Q&A

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