1. Technology Evangelist, AWS Mobile and IoT
Updated: April 12, 2015
Build Your Mobile App Faster with AWS Mobile
Services
Jinesh Varia, @jinman

3. What makes your mobile apps unique?
Where are you spending most of your time?

4. What makes your mobile apps unique?
Where are you spending most of your time?

5. Problems developers face today
Fragmentation across platforms
Sync scalability is extremely hard
Expensive to manage and operate
Distracts them from building core UX
Managing unique user identities is difficult
“Table stakes” for every app
Undifferentiated Heavy Lifting
Developer’s Mobile App Code
User Identity Mgmt. and Auth
User Data Synchronization
Asynchronous Communication
Active Devices Analytics
User Behavior Analytics
Engagement Analytics
Push Notifications
Event Triggers
Platform agnostic Mobile Backend
Data Validation and Transformation
File and Media Storage
Shared Database Storage
Data Collection
And More….
AWS Cloud Infrastructure

6. Developer’s Mobile App Code
User Identity Mgmt. and Auth
User Data Synchronization
Asynchronous Communication
Active Devices Analytics
User Behavior Analytics
Engagement Analytics
Push Notifications
Event Triggers
Platform agnostic Mobile Backend
Data Validation and Transformation
File and Media Storage
Shared Database Storage
Data Collection
And More….
AWS Cloud Infrastructure
Amazon Cognito
Amazon Mobile Analytics
Amazon SNS Mobile Push
Amazon Lambda New!
Mobile-optimized Connectors
(Kinesis, S3, DynamoDB, SQS)

7. Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Recorder DynamoDB Mapper S3 Transfer Mgr SQS Client SES Client
AWS Global Infrastructure (Regions, Availability Zones, Edge Locations)
Core Building Block
Services
Mobile Optimized
Connectors
Mobile Optimized
Services
Your Mobile App, Game or Device App
AWS Mobile SDK, API Endpoints, Management Console
Compute Storage Networking Analytics Databases
Integrated SDK
AWS Mobile Services
AWS Lambda
Lambda
Functions
λ λ
λ
λ

8. User identity &
data synchronization
service
Store any NoSQL
data and also map
mobile OS specific
objects to
DynamoDB tables
Fast cross-platform
Analytics & reporting
Service
Powerful Cross-platform
Push notification service
Recorder that can
handle intermittent
network connection
Easily upload,
download to S3 and
also pause,
resume, and cancel
these operations
Send email
reliably from
device
Access
distributed
buffering and
queuing service
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Recorder DynamoDB Mapper S3 Transfer Mgr SQS Client SES ClientAWS Lambda
Lambda
Functions
λ λ
λ
λ
Not limited to Mobile.
Run stateless cloud
Functions without any
Backend servers to
Manage or scale

10. Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
Deliver media
Store shared data
Stream real-time dataRun Business Logic
Send push notifications
Manage users and
identity providers
Securely access
cloud resources
Sync user prefs
across devices
Track active users,
Engagement, retention
Run stateless custom
Code without managing servers
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App

11. Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Recorder)
Run Business Logic
AWS Lambda
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App

12. Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Recorder)
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App
Run Business Logic
AWS Lambda

14. Simplifies Identity and
Access Management
Securely access all
AWS services from
Mobile device
Cross-device and
Cross-platform Sync
Implement security best
practices
“Your App data is secure, available offline, and kept in sync between devices”
Synchronize user’s data
across devices and
platforms
Manage users as
unique identities across
identity providers
Guest Your own
Auth

15. Identity
Providers
Unique
IdentitiesJoe Anna Bob
Any Device
Any Platform
Any AWS
Service
Helps implement security best
practices
Securely access any AWS Service from mobile
device. It simplifies the interaction with AWS
Identity and Access Management
Support Multiple Login Providers
Easily integrate with major login providers for
authentication.
Unique Users vs. Devices
Manage unique identities. Automatically
recognize unique user across devices and
platforms.
Mobile
Analytics
S3 DynamoDB Kinesis

16. Unique Identifier for Your “Things”
“Headless” connected devices can also
securely access cloud services.
Save Data to the Cloud
Save app and device data to the cloud and
merge them after login
Guest User Access
Securely access AWS resources and leverage
app features without the need to create an
account or logging in
Visitor
Preferences
Cognito
Store
Guest
EC2 S3 DynamoDB Kinesis

17. Sign up for AWS Account and login to AWS Management Console
Download and integrate the Mobile SDK and store and
sync user data in a dataset
Create identitypool for authenticated and
unauthenticated users in the AWS Console

24. Set granular access permissions on AWS
resources
Get fine-grained access control to cloud
resources.
Safeguard AWS Credentials
No need to embed credentials in the app
anymore. Get least-privileged temporary
credentials.
Helps implement security best practices
Securely access any AWS Service. It simplifies
the interaction with Security Token Service and
removes the need of Token Vending Machine
EC2 S3 DynamoDB Kinesis

25. End Users
App with
AWS Mobile
SDK
Access
to AWS
Services
Login OAUTH/OpenID
Access Token
Cognito ID,
Temp
Credentials
Access
Token
Pool ID
Role ARNs
Cognito ID
(Temp
Credentials)
DynamoDB
Developer
Cognito Identity
Broker
S3
Mobile Analytics
Cognito Sync
Store
AWS
Management
Console

26. Your own Username
And Password
Your own user authentication system
Several apps prefer to have their own username
and password instead of public identity providers
for authentication.
Manage mappings easily
Cognito manages the mappings across login
systems (public or private) using a unique Cognito
ID
Easily integrate with existing systems
Implement GetOpenIdTokeForDeveloperIdentity()
using our server-side SDKs like Java, Python,
Ruby etc.

27. Cognito ID
(Temp
Credentials)
DynamoDB
End Users
Developer
App with
AWS Mobile
SDK
Access
to AWS
Services
Cognito Identity
Broker
Get OpenID Token
Username
password
Cognito ID,
Temp Credentials
S3
Mobile Analytics
Cognito Sync
Store
AWS
Management
Console
OIDC Token
Pool ID
Role ARNs
User Authentication
System
(Running on AWS or not)
OIDC Token
OIDC Token

29. Identitypool
Identity
Providers
Pool of identities that
share the same trust policy
Access
Policy
Access to
AWS
Services
identitypool
Unauthenticated
Identities
authenticated
identities
AWS IAM Roles
AWS
Account
Web Identity
Federation
S3
DynamoDB
Get Delete Put

30. s3:*
dynamodb:*
cognito-sync:*
Allow
Actions:
All S3, Sync store
Operations
Resource:
All resources within
these services
Deny
Actions:
All DDB Operations
Resource:
All resources

31. s3:PutObject s3:GetObject s3:DeleteObject
s3:ListMultipartUploadParts s3:AbortMultipartUpload
arn:aws:s3:::BUCKET_NAME/*
s3:ListBucket s3:ListBucketMultipartUploads
arn:aws:s3:::BUCKET_NAME
dynamodb:GetItem dynamodb:Query dynamodb:PutItem
arn:aws:dynamodb:REGION:123456789:table/TABLE_NAME",
"arn:aws:dynamodb:REGION:123456789:table/TABLE_NAME/
index/INDEX_NAME
Allow
Actions:
Certain operations
Resource:
One bucket, table ..

32. s3:PutObject","s3:GetObject","s3:DeleteObject”,”s3:
ListMultipartUploadParts","s3:AbortMultipartUpload
arn:aws:s3:::BUCKET_NAME/Bob/*
s3:ListBucket
arn:aws:s3:::BUCKET_NAME
s3:prefix":”Bob/
s3:ListBucketMultipartUploads
arn:aws:s3:::BUCKET_NAME
Allow
Actions:
Certain operations
Resource:
Within a bucket with
specific prefix (user)

33. Allow
Actions:
All sync operations
Resource:
Only to that identity
{
"Effect": "Allow”,
"Action": ["s3:GetObject”,"s3:PutObject”],
"Resource": ["arn:aws:s3:::
myBucket/amazon/snakegame/
${cognito-identity.amazonaws.com:sub}"]
}
{
"Effect":"Allow",
"Action":"cognito-sync:*",
"Resource":["arn:aws:cognito-sync:us-east-1:
123456789012:identitypool/
${cognito-identity.amazonaws.com:aud}/identity/
${cognito-identity.amazonaws.com:sub}/*"]
}
Allow
Actions:
S3 Get/Put operations
Resource:
Only to a specific part
of bucket to that identity

35. User Data
Storage and
Sync
Any Platform
iOS/Android/FireOS
Store App Data, Preferences and State
Save app and device data to the cloud and merge
them after login
Cross-device Cross-OS Sync
Sync user data and preferences across devices
with one line of code
Work Offline
Data always stored in local SQLite DB first.
Works seamlessly when intermittent or no
connectivity
k/v data
Identity pool
No Backend
Simple client SDK eliminates need for server
side code

36. Sync Game States
Across OS/devices
State Transition
(link multiple accounts)
Sync User Profiles
across OS/devices/web

37. Concrete Software builds cross platform mobile games
Concrete Software has been making hit mobile games
like Jellyflop and PBA Bowling Challenge since 2003.
With Amazon Cognito, We
can build games much faster
and provide great user
experience to our customers.
Keith A. Pichelman
CEO, Concrete Software
”
“ • Provide a seamless user experience across devices
and platforms to our users.
• Store save games in the cloud and synchronize them
across all of a user’s devices without creating or
hosting a backend.
The Challenge
The solution
• Amazon Cognito helps us securely access our AWS
resources.
• Cognito Sync gives us flexibility to save data in the
cloud, and cache it on a user’s devices, without
managing any backend infrastructure.

38. Offline
Fast
Intelligent Sync
Flexible Conflict resolution
Local SQLite Cache

39. • Identity Pool: Pool of app users. Can be shared
across apps.
• Identity: An individual user. Consistent across
identity providers. Can be a guest user.
• Dataset: Per user grouping of data. The most
granular level of sync. Up to 1MB.
• Record: Key/Value pair.
AWS Account
Dataset
Identity
Identity
Identity
Dataset
Dataset
Identity
Pool
1:60
1:n
1:20
Dataset
Dataset
Record
1:1024
You
Your App
Your App Users
User Data
Container
User Data

40. AWS
Account
Identitypool
Dataset
Identity
Identity
Identity
Dataset
Dataset
identitypool
1:n
1:n
1:n
User
preferences
Developer has two apps: a game and a productivity app
Game
state
Identitypool1
Productivity
App
Game
App
DatasetDataset
Key/Value
1:n

41. Initialize the CredentialsProvider and CognitoClient
Call synchronize on the dataset
Create or open Dataset and Add Key Values
provider = new CognitoCachingCredentialsProvider (context, AWS_ACCOUNT_ID,
COGNITO_POOL_ID, COGNITO_ROLE_UNAUTH, COGNITO_ROLE_AUTH, Regions.US_EAST_1);
cognito = new CognitoSyncManager (context, Regions.US_EAST_1, provider);
dataset.synchronize(new SyncCallback(){..});
cognito.openOrCreateDataset(datasetName);
dataset.put(key, value);

42. Initialize the AWSCognitoSyncClient
Call synchronize on the dataset
Create or open Dataset and Add Key Values
DataSet *dataset = [syncClient openOrCreateDataSet:@"myDataSet"];
NSString *value = [dataset readStringForKey:@"myKey"];
[dataset putString:@"my value" forKey:@"myKey"];
AWSCognitoSyncClient *syncClient = [[AWSCognitoSyncClient alloc]
initWithConfiguration: configuration];
[dataset synchronize];
iOS

44. Store and share media
Deliver media
Store shared data
Stream real-time data
Send push notifications
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App
Authenticate users
Authorize access
Synchronize data
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Analyze User Behavior
Run Business Logic
Track active users,
Engagement, retention
Run stateless custom
Code without managing servers

46. Scalable and Generous
Free Tier
Focus on metrics that
matter. Usage reports
available within 60
minutes of receiving data
from an app
Fast
Scale to billions of
events per day from
millions of users.
Own Your Data
“Easily collect, visualize and understand your app usage data at scale”
Data collected are not
shared, aggregated, or
reused

47. Sign up for AWS Account and create or use existing Cognito ID in
the AWS Management Console
View engagement and session activity reports in the
AWS Management console within minutes
Download and integrate the Mobile SDK with one line of
code (Android/FireOS, iOS)

49. Key Business Metrics
(with one line of code)
1. Monthly Active Users
(MAU)
2. Daily Active Users
(DAU)
3. New Users,
4. Daily Sessions,
5. Sticky Factor,
6. 1-Day Retention,
7. Avg. Revenue per DAU,
8. Daily Paying Users,
9. Avg. Paying DAU

50. Track Retention
User retention is a key
indicator to judge the
outcome of a marketing
campaign, new feature
introduction, UX changes,
app updates, etc.
Mobile Analytics provide four
charts to track daily or
weekly rate of returning
users, after first use of the
app

51. Get behavioral insights into app specific
actions that your users take
Reports provide a view of how often custom
events occur. You can add further context
with Attributes and Metrics, to each custom
event
Examples
Track the number of
Likes/Shares, per
article, in a news app
Understand player
abort rates per
level, in a game
Number of songs
played, per user
session, in a music
app
In-app item popularity
in a shopping app

52. Initialize the MobileAnalyticsManager. That’s it! Get Session
Activity in the AWS Management Console.
For Custom Events activity reports, add events.
Add OnResume() and OnPause()
private static MobileAnalyticsManager analytics;
analytics = MobileAnalyticsManager.getOrCreateInstance(
this.getApplicationContext(),"yourCompany.yourAppId",
Regions.YOUR_REGION, config, cognitoProvider );
EventClient eventClient = analytics.getEventClient();
MobileAnalyticsEvent visitEvent = eventClient.createEvent("speedSet");
eventClient.recordEvent(visitEvent);
analytics.getSessionClient().resumeSession();
analytics.getSessionClient().pauseSession();
Analytics.getEventClient().submitEvents();

53. Initialize the AWSMobileAnalytics object. That’s it! Get Session
Activity in the AWS Management Console.
Submit the event. If we don't call submitEvents, events
will automatically be submitted at periodic intervals.
Create add Custom Events
[eventClient submitEvents];
id<AWSMobileAnalyticsEventClient> eventClient =
analytics.eventClient;
id<AWSMobileAnalyticsEvent> level1Event = [eventClient
createEventWithEventType:@"level1Complete"];
AWSMobileAnalytics* analytics = [AWSMobileAnalytics
defaultAWSMobileAnalyticsWithIdentifier:@"someuniqueid"];
iOS

56. mobile
client
Amazon
S3
Amazon Mobile
Analytics

58. mobile
client
Amazon
S3
Amazon
Redshift
Amazon Mobile
Analytics
Hadoop/Spark
Amazon EMR
Amazon
Glacier
archive
batch

59. mobile
client
Amazon
S3
Amazon
Redshift
Amazon Mobile
Analytics
External data

61. event_timestamp arrival_timestamp
event_type app_id
app_title cognito_id
client_id platform
platform_version locale
app_package_name app_version_name
device model device make
monetization_amount monetization_item
a_level
a_promo_code
m_score
m_quantity

62. mobile
client
Amazon
S3
Amazon
Redshift
Amazon Mobile
Analytics
External data

64. GROWTH PER COUNTRY
68
THE WORLD CUP IS THE MOST INTERESTING FOR THE AMERICANS

65. PENETRATION
69
USERS PER CAPITA

66. LEVERAGE ON MISSION
70
VOTE PER COUNTRY

67. DEVICES
71
IN FORZA FOOTBALL

68. Store and share media
Deliver media
Store shared data
Stream real-time data
Send push notifications
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App
Authenticate users
Authorize access
Analyze User Behavior
Synchronize data
Amazon Mobile
Analytics
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Run Business Logic
Run stateless custom
Code without managing servers

70. Auto Scaling
(Never under or over
provision)
Focus on business logic,
not infrastructure. Upload
your code; AWS Lambda
handles everything else
Zero Administration
Lambda scales the
infrastructure as needed
to match the event rate
and pay as you go
Bring Your Own Code
“Run your code in the cloud in response to events and scale without any
servers to manage”
Starting with JavaScript but
later any language, Create
threads and processes, run
batch scripts or other
executables,

71. How can you put AWS Lambda to work?
Stream
processing
Data triggersBack-end
service
Mobile/IoT Indexing &
synchronization

72. CommandPost is CMP.LY’s patented
Monitoring, Measurement & Insights (MMI)
tool for managed social communications.
Increase the amount of data
processed while reducing(!)
the resources (instances)
required to do it

73. Respond to events in real-time
Map local functions to lambda functions from within the SDK
Target, Filter, and Route Amazon SNS Notifications
Apply Custom Logic to User Preferences and Game State
Java Support (Coming soon), CloudTrail integration, Enhanced metrics
and logging via CloudWatch
S3 event
notification
s
DynamoDB
Streams
Kinesis
events
Cognito
events
SNS
events
Custom
events
AWS Lambda Now Ready for Production at Scale

74. Amazon
Cognito Sync
Dataset
Amazon
DynamoDB
Table
Map local
functions to
invoke
Lambda
Functions
synchronously
Maintain
Intelligence
in the cloud
and not the
device
Chain
multiple
Functions or
call them in
Parallel

SNS Push
notification
Personalize your
notification for
every user

75. Initialize the LambdaFactory and define the Interface for the functions
Call synchronize on the dataset
Create/Upload the Lambda Function to the AWS Management Console
lambda = new LambdaInvokerFactory(context, Regions.US_WEST_2, provider);
//interface
@LambdaFunction(functionName="cloudFunction”)
String localFunction(String nameInfo);
lambda.localFunction(“Hello From “); // this will output “Hello From Lambda”
exports.handler = function(event, context) {
context.done(null, event + 'Lambda'); // SUCCESS with message
};

77. Authenticate users
Authorize access
Analyze User Behavior
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Run Business Logic
AWS Lambda
Your
Mobile
App
Store and share media
Deliver media
Store shared data
Stream real-time data
Send push notifications
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly

79. Kinesis
AWS
Mobile
SDK
S3
Integrated AWS Mobile SDK
Optimized for native OS
Multipart upload media
Fault tolerant download
Automatic retries
Pause, resume, cancel functions
Generic batching system
handles intermittent network
connection
Optimize battery utilization
DynamoDB

81. S3 Connector
Multipart upload media (photos, videos, audio)
Fault tolerant download (e.g. assets)
No backend required
Automatic retries
Pause, resume, cancel functions
Optimized for native OS

82. Outplay Entertainment –Amazon S3 Connector viaAWS Mobile SDK
Outplay Entertainment is mobile-focused game
developer on a mission to deliver fun, free and
innovative games for smartphones, tablets, and social
networks.
With Amazon S3 connector, we can
improve the users experience by
dynamically downloading game assets
in the background. No long up-front
delays for our users.
Douglas Hare
CEO, Outplay Entertainment
”
“ • Improved User Experience. Using the Mobile SDK,
they can download the game assets in background
while the user starts playing the game. No limits on
downloading extra assets.
• Dynamic updates. They can update the assets
dynamically and avoid AppStore release cycles.
• Unquestioned Scalability. Different assets for
multiple screen densities go up to 170 MB+. By
storing this data on S3 and directly downloading to
the mobile device, they can scale seamlessly.
• Excellent Performance. Highest resolution devices
end up downloading about 90MB of extra content.

83. TransferManager transferManager = new
TransferManager(credentialProvider);
Upload upload = transferManager.upload(BUCKET_NAME, fileName, file);
Download download = transferManager.download(BUCKET_NAME, mKey,
file);
try {
PersistableDownload persistableDownload = download.pause();
//do something if we didn’t abort
} catch(PauseException e) {
//do something if we aborted
}
download = transferManager.resumeDownload(persistableDownload);

84. self.transferManager = [S3TransferManager new];
self.transferManager.s3 = s3client;
[self.transferManager uploadFile:fileName bucket:bucketName
key:objectName];
[self.transferManager downloadFile:fileName bucket:bucketName
key:objectName];
[self.transferManager pauseAllTransfers];
[self.transferManager resumeAllTransfers];
[self.transferManager cancelAllTransfers];

86. Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Run Business Logic
AWS Lambda
Your
Mobile
App
Store shared data
Stream real-time data
Send push notifications
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly

89. Cloud App
Platform Services Mobile Apps

90. Amazon SNS
Cross-platform
Mobile Push
Internet
Apple APNS
Google GCM
Amazon ADM
Windows WNS and
MPNS
Baidu CP
With Amazon SNS, developers can send push notifications on multiple platforms
and reach mobile users around the world
New features:
Delivery Metrics via
CloudWatch
Trigger Lambda
Functions from SNS
notifications
Android Phones and Tablets
Apple iPhones and iPads
Kindle Fire Devices
Android Phones and Tablets in China
iOS
Windows Desktop and Windows Phone
Devices

91. Mobile push lets our users live
life together in the moment, even
when they are miles apart.
Founded in San Francisco
in 2010
Social networking and
messaging designed for
close friends and family
Two apps, Three
platforms, 20 languages
5M+ DAU worldwide
creating billions of monthly
impressions

92. 35 AWS EC2 m3.xlarge instances
Home-rolled code based on Tornado
6 Load
Balancers
Constantly trying to
scale out, both at
process level and
server level
Fighting to maximize
throughput at packets
per second level
Never certain how
many pushes we were
sending or dropping

93. Amazon SNS
Mobile Push

94. Zero to 500m+ daily
push notifications
almost overnight
Highest available
reliability and speed
Easy migration
$1 per million
mobile push deliveries 10m
170m
500m
Day 1 Day 2 Day 3
Path Daily SNS Mobile
Push Deliveries
(millions)
…Rising

95. Fast reliable
notification for every
Email received is
powered by SNS
Customers love
high scale and
Reliability of SNS
High-profile Startups
trust SNS for their
high-profile launches
Secret.ly
Advanced targeted
notifications
bring players back into
the game
Mature games increase
retention using SNS
Launched its Android
App with SNS, no
provisioning required
Jetpack Joyride
Fruit ninja

96. Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Run Business Logic
AWS Lambda
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App
Store shared data
Stream real-time data
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly

98. Joe Anna Bob
High Scores
Joe 1500
Anna 800
Bob 750
Amazon DynamoDB Connector: Object Mapper
Simplifies access to Amazon
DynamoDB in you app
Map client-side classes to Amazon
DynamoDB tables
Removes the need to transform
objects into tables and vice versa

99. HitPoint Studios UsesAWS to GrowAudience and Cut Costs by 45%
HitPoint is an independent casual online game
developer with games on Facebook and mobile.
HitPoint Studios uses AWS to grow
our player base and cut hosting
costs. We are also building our new
mobile gaming platform on its
infrastructure.
• Reduced hosting and content delivery costs by over 45%
• Delivers new game content weekly to 250,000+ MAU
• Reduced server deployment, maintenance, and
monitoring time to a single engineer
• Allows us to do large marketing spends for UA without
concern for server load from new users
• Provides us with the infrastructure needed to build our
new game platform with a small, focused team
Chris Vigorito
Technical Director, HitPoint Inc.
”
“

100. Cognito
User
Management
CloudFront
Content
Delivery
DynamoDB
Persistence
SNS
Notifications
EC2
Compute
Kinesis
Event Streaming
Elastic
Map Reduce
Data Analysis
Client
Elastic
Beanstalk
Auto-Scaling
Mobile
Analytics
Analytics

101. Amazon DynamoDB: Example @DynamoDBTable(tableName = "Bookstore")
public static class Book {
private int id;
private String isbn, title;
private Boolean hardCover;
@DynamoDBHashKey(attributeName = "id")
public int getId() {
return id;
}
public void setId(int id) {
this.id = id;
}
@DynamoDBAttribute(attributeName="isbn")
public String getIsbn() {
return isbn;
}
...
}
Id isbn Title hardCover
1 22-22222 My First Book Yes
2 43-43234 My Favorite Book No
3 55-12345 My New Book Yes
Table: Bookstore

102. Amazon DynamoDB: Example
// Build a book object
Book book = new Book();
book.setId(17);
book.setIsbn("222-2222222222");
book.setTitle("Some Title");
book.setHardCover(true);
// Save book object to dynmaoDB
mapper.save(book);
// Update item and save object again
book.setTitle("Updated Title");
book.setHardCover(false);
mapper.save(book);
// Load another book
Book anotherBook = mapper.load(Book.class,7);

103. Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Run Business Logic
AWS Lambda
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App
Stream real-time data
Collect real-time clickstream logs
and take actions quickly

105. Amazon
Kinesis
RedshiftS3Kinesis
enabled
Apps on
EC2
AWS
Mobile
SDK
For sophisticated
User Behavior
Real-time
Analysis
Integrated AWS Mobile SDK
Generic batching system that
handles intermittent network
connection and also optimize
battery utilization

106. Hardlight (ASEGANetworks Studio) –Amazon Kinesis
Hardlight (SEGA) is known for bringing SEGA’s
much loved blue mascot to the mobile domain. AWS Mobile SDK Amazon Kinesis

107. Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Recorder)
Run Business Logic
AWS Lambda
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App

109. Photo Sharing App Example Usecase: The Next Instagram

110. AWS RegionAUTHENTICATED(ASSUMEDROLE)
Photo Sharing
AWS MOBILE REFERENCE ARCHITECTURES
Download
Photos &
App Files
Session and Device Data, User Behavior
Social Content
(Tagging, Likes,
Comments, etc.)
Auto Export
Meta-data
Image Manipulation
Lambda
Function
Invoked
Multi-part Upload
User Login
Auth with Web Identity Token
User
Friends
AWS Mobile SDK
Session & Photo Metadata
RoleAssociated
WithIdentityPool
Amazon
Lambda
Amazon
CloudFront
Amazon
Mobile Analytics
Amazon
DynamoDB
Amazon
Cognito
Amazon
IAM Amazon
S3
Image editing
Amazon
SNS Mobile
Push
Amazon
Redshift
Targeted

112. • Common authentication mechanism across
all services
• Automatically handle intermittent network
connections
• Cross-platform Support: Android, iOS, Fire
OS
• Native SDKs optimized for Mobile OS, for
example, uses the local offline caching
architecture
• Reduced memory footprint; Pick and choose
the service jars you need
• Continuously updated with latest platform
enhancements
iOS Android JavaScript
Unity Xamarin
Download the latest
versions of the SDKs

113. SNSCognito
Cognito
Cognito
SNS
Lambda
Lambda Lambda
Lambda
Any
Analytics S3/Redshift
Kinesis
DynamoDB
Cognito KinesisLambdaS3

114. Flexible and Work
Better Together
Serverless and
Scales automatically
Fully Integrated and
easy to get started

115. Amazon
Cognito
Mobile
Analytics
SNS
Mobile Push
Free Tier:
1 Million push
messages every
month
Free Tier (for first 12
months):
1 Million
syncs/month + 10GB
of storage for
Amazon Cognito
Free Tier:
100 Million events
every month
http://aws.amazon.com/mobile
AWS
Lambda
Free Tier : 1M free
requests per month
400,000 GB-
seconds of compute
time per month

116. Jinesh Varia
@jinman
jvaria@amazon.com

118. Amazon Cognito Amazon Mobile
Analytics
Amazon SNS
Mobile Push
Free Tier:
1 Million push messages
every month
Thereafter:
$0.50 for Million
notifications delivered
$0.50 for Million requests
Free Tier (for first 12
months):
1 Million syncs/month +
10GB of storage for
Amazon Cognito
Thereafter:
$0.15 for 10K Syncs
$0.15 per GB for storage
Free Tier:
100 Million events every
month
Thereafter:
$1.00 per Million events