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Building an E-Commerce Business on AWS

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This session will review design principles and considerations when developing your e-commerce solution on AWS. Hear how Popsa, a machine learning start-up, built its e-commerce solution on AWS; and how AO.com, an online retailer of electrical goods, migrated a bespoke e-commerce platform into AWS. Discover what the cultural impact was, and what the future holds.

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Building an E-Commerce Business on AWS

  1. 1. e-commerce on AWS Simon Treacy Enterprise Solution Architect streacy@amazon.com
  2. 2. Why are retailers typically placing more attention on e-commerce? © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.2
  3. 3. Current State of e-commerce © Amazon.com Inc, and its affliliates. All rights reserved
  4. 4. Confidential – AWS Cloud Internal/Restricted/Highly Restricted 4 e-commerce Is About Keeping Pace With Fluid Consumer Behaviours Recommend Serve Use Evaluate Receive Buy Consider Tuesday 11:00: Receive digital offer 12:50: Review e-commerce site 12:52: Check product ratings Thursday 6:37: Research via search engine 7:50: Check consumer blog Friday 7:26: Visit store to view product 7:38: Inquire with in-store associate 11:00: Post on social 12:50: Submit Product Rating Saturday 12:50: read packaging 12:50: evaluate design 11:00: Call Contact Centre 12:50: Submit e-mail Monday 9:00: Text confirmation 2:35: Receive shipment Saturday 1:45: purchase on e-commerce site 1:46: receive x-sell offer 1:50: share on social
  5. 5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Why do so many organisations do e-commerce in the cloud?
  6. 6. Why are retailers increasingly wanting to place e-commerce solutions on the cloud? © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.6 • Elasticity • Agility • Decomposing • Microservices servi ce servi ce
  7. 7. Why are retailers increasingly wanting to place e-commerce solutions on the cloud? © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.7 • Elasticity • Agility • Decomposing • Microservices
  8. 8. Scaling basics © Amazon.com Inc, and its affliliates. All rights reserved Provisioned capacity November 76% 24%
  9. 9. Why are retailers increasingly wanting to place e-commerce solutions on the cloud? © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.9 • Elasticity • Agility • Decomposing • Microservices
  10. 10. 3,000+ AWS Direct Connect AWS Elastic Beanstalk GovCloud Amazon CloudTrail CloudHSM WorkSpaces Amazon Kinesis Amazon AppStream Amazon SNS Identity & Access Management Amazon Route 53 Amazon SWF Redshift Dynamo DB CloudSearch AWS Data Pipeline AWS Certificate Manager AWS KMS Amazon Config Amazon RDS for Aurora WorkDocs Directory Service CodeCommit AWS CodePipeline AWS Service Catalog CloudWatch Logs Amazon EFS Amazon API Gateway Amazon Machine Learning AWS Device Farm AWS WAF Elasticsearch Service QuickSight Import/Export Snowball RDS for MariaDB Amazon Inspector AWS IoT EC2 Container Registry Amazon ElastiCache AWS CloudFormation Mobile Analytics AWS Mobile Hub AWS Storage Gateway AWS OpsWorks Elastic Transcoder Amazon SES EC2 Container Service Amazon Cognito AWS CodeDeploy Glacier Amazon WorkMail Lambda *As of 1 January 2017 © Amazon.com Inc, and its affliliates. All rights reserved
  11. 11. Pace of Innovation — New Capabilities Daily 516 24 48 61 82 159 280 722 LAUNCHES 2009 2010 2011 2012 2013 2014 2015 2016 2017 © Amazon.com Inc, and its affliliates. All rights reserved 1017 1400+ 2008
  12. 12. Disruption to Long Standing Industries Happens Quickly Hotels Education & Training Gaming Collaboration MatchmakingRetail © Amazon.com Inc, and its affliliates. All rights reserved
  13. 13. Case Study https://aws.amazon.com/solutions/case-studies/ocado/ “We want to buy into that goodness, so that we can focus on those aspects of application security that are local to us.” Paul Clarke – CTO - Talking about AWS security © Amazon.com Inc, and its affliliates. All rights reserved
  14. 14. Why are retailers increasingly wanting to place e-commerce solutions on the cloud? © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.14 • Elasticity • Agility • Decomposing • Microservices
  15. 15. © 2018 Amazon Web Services, Inc or its Affiliates. All rights reserved. Retail cloud microservices
  16. 16. Why are retailers increasingly wanting to place e-commerce solutions on the cloud? © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.16 • Elasticity • Agility • Decomposing • Microservices
  17. 17. Some of our Retail customers
  18. 18. Case Study © Amazon.com Inc, and its affliliates. All rights reserved https://amzn.to/2mVyCmb
  19. 19. Thank You © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.19
  20. 20. When AO migrated to AWS
  21. 21. Who are AO?
  22. 22. Why Public Cloud? • Continuing to survive and thrive on Black Friday • Leaner/more flexible cost model • Increased agility, taking the next step
  23. 23. Why AWS? • Operational Stability • Multi-Availability Zone Architecture • Best service record at the time • Value Proposition • Cost optimisation options in our hands • Operational agility • Idempotent infrastructure • Infrastructure as code • Reduced lead time to provision
  24. 24. What/How/When • E-commerce platform • Feb ‘17 – Aug ’17 • Partnered with Claranet • Built out cloud competencies • Terraform / No remote admin access to servers
  25. 25. What benefits realised? üSuccessful Black Friday üReduced provisioning lead time from months to minutes üReplaced our pets with cattle Halo Effects: üHigher quality approach to infrastructure (dev-ops) üCost optimisations üMore architectural improvements
  26. 26. What benefits realised? • From ~75 live changes/week • To ~120 live changes/week • 99.990+% availability (ours) • 100% availability (AWS) 0 20 40 60 80 100 120 140 160 180 200 10/01 10/03 10/05 10/07 10/09 10/11 10/01 10/03 10/05 10/07 10/09 10/11 10/01 10/03 10/05 10/07 Deployments Median UCL LCL
  27. 27. What’s next? • Re-architect some stuff for Lambda/Web API • Spot instances for QA? • RDS? • Continuous Deployment • Break up monoliths further

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