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In this session, we will discuss how you can leverage the new cross-platform AWS Mobile Services to build a highly scalable and reliable mobile app, powered by the AWS cloud. We will explore core functionality like authentication and authorization of users, data synchronization, and back-end infrastructure without the need to manage servers. We'll also talk about understanding your user behavior, engaging your users, and bringing your users back to your app. No matter if you are building the next great social app, or a front-office enterprise mobile app, this session will discuss best practices for building reliable and scalable mobile apps.