Amazon Kinesis Firehose is a fully-managed, elastic service to deliver real-time data streams to Amazon S3, Amazon Redshift, and other destinations. In this session, we start with overviews of Amazon Kinesis Firehose and Amazon Kinesis Analytics. We then discuss how Amazon Kinesis Firehose makes it even easier to get started with streaming data, without writing a stream processing application or provisioning a single resource. You learn about the key features of Amazon Kinesis Firehose, including its companion agent that makes emitting data from data producers even easier. We walk through capture and delivery with an end-to-end demo, and discuss key metrics that will help developers and architects understand their streaming data flow. Finally, we look at some patterns for data consumption as the data streams into S3. We show two examples: using AWS Lambda, and how you can use Apache Spark running within Amazon EMR to query data directly in Amazon S3 through EMRFS.