1.
© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Steve Abraham, Solutions Architect - AWS
Brian Filppu, Director of Business Intelligence - Zillow
October 2015
BDT307
Zero Infrastructure, Real-Time
Data Collection, and Analytics

2.
Who am I?
• Steve Abraham
• Solutions Architect – AWS
• Previous life
• T-Mobile
• U.S. State Department
• Hasbro
• Software company

3.
What we’ll cover
• Data ingestion pipeline
• Collect 1,000,000,000 data points per month
• Varied clients
• Near real-time access to data
• High performance / high availability
• Low cost / low maintenance
• Case study – Zillow
• Brian Filppu – Director of Business Intelligence

4.
End State: Amazon Redshift

5.
End State: Amazon Aurora

6.
Amazon API Gateway

7.
Amazon API Gateway

8.
Amazon API Gateway
• Create REST-based endpoints
• Fully-managed
• Scales automatically
• Enables rapid development
• Flexible security controls

9.
Amazon API Gateway
• Integration types
• Lambda
• Proxy AWS service
• Proxy existing service
• Mock

10.
Amazon API Gateway
• Deploy to stages
• Cross-origin resource sharing (CORS) support
• Automatically generates SDK
• Android
• iOS
• JavaScript

11.
Amazon API Gateway
• $3.50 per 1,000,000 calls
• Data transfer in - Free
• Data transfer out - $0.05 -> $0.09 per GB
• 1,000,000,000 calls
• $3,500.00 – Gateway
• $0.00 – Data transfer out
• Total price - $3,500.00

12.
AWS Lambda

13.
AWS Lambda

14.
AWS Lambda
• Fully-managed server-less compute
• Event-driven
• Platform
• Amazon Linux
• Node.JS / Java
• Configure memory / CPU
• Timeout

15.
AWS Lambda – Direct Invocation Model
• Respond to invocation
• Services
• Amazon API Gateway
• Custom code

16.
AWS Lambda – Pull Model
• Polls the event source
• Services
• Amazon Kinesis
• Amazon DynamoDB
Streams

17.
AWS Lambda – Push Model
• Respond to a specific event
• Services
• Amazon S3
• Amazon SNS
• Amazon Cognito
• Amazon Echo

18.
AWS Lambda & Amazon API Gateway
• Amazon API Gateway / AWS Lambda
• Fast & easy to deploy
• Automatic scaling
• 100% utilization
• 100% managed
• Amazon EC2
• Existing infrastructure
• High utilization (> 90%)

19.
AWS Lambda
• $0.20 per 1,000,000 requests
• First 1,000,000 requests / month – Free
• 1,000,000,000 executions -> $199.80
• $0.00001667 per GB-second
• 400,000 GB-seconds – Free
• 1,000,000,000 executions
• 0.5 seconds / 128 MB -> $1,035.21
• Total price -> $1,235.01
• Proxy price -> $0.00

20.
Amazon Kinesis

21.
Amazon Kinesis

22.
Amazon Kinesis
• Fully-managed data aggregator
• Terabytes of data per hour
• Stream
• Replicated across 3 facilities
• 24-hour retention
• Shard
• 1 MB (1,000 PUT) / second – writes
• 2 MB (5 operations) / second – reads
• One thread

23.
Amazon Kinesis

24.
Amazon Kinesis

25.
Amazon Kinesis Shard Management
• Split shard
• Add capacity to stream
• Merge shard
• Reduce cost
• Amazon Kinesis scaling utility
• Allows for scaling automatically
• https://github.com/awslabs/amazon-kinesis-scaling-utils

26.
Amazon Kinesis
• Amazon API Gateway
• REST interface / proxy
• Most expensive
• Direct to Amazon Kinesis
• Amazon Kinesis API
• Least expensive

27.
Amazon Kinesis
• $0.015 per shard hour / $11.16 per month
• 1,000,000,000 / 31 / 86,400 = 373 avg. requests/second
• 3 shards * $11.16 = $33.48
• $0.014 per 1,000,000 PUT payloads (25 KB)
• 1,000,000,000 / 1,000,000 * $0.014 = $14.00
• Total cost -> $47.48

28.
Amazon S3 & Amazon SQS

29.
Amazon S3 & Amazon SQS

30.
Amazon Simple Storage Service
• Secure
• Encryption in flight - HTTPS
• Encryption at rest (Amazon S3 key, client key, AWS KMS)
• Durable
• Designed for 11 9’s of durability
• Scalable
• Millions of requests per second
• Trillions of objects

31.
AWS Key Management Service
• Manage encryption keys
• Encrypt / decrypt data directly
• Directly Integrates with
• Amazon S3
• Amazon RDS
• Amazon Redshift
• AWS Lambda integration
• Access via API

32.
Amazon Simple Storage Service
• Key name distribution
• Random values
• Lifecycle policy
• Delete objects
• Move objects to Amazon Glacier
• Amazon Glacier
• Infrequently accessed data (cold storage)
• Low-cost starting at $0.007 per GB
• Secure / durable

33.
Amazon Simple Queue Service
• Simple
• Easy to set up
• Secure
• Encryption in flight - HTTPS
• Durable
• Multiple servers / data centers
• Scalable
• Automatically scales

34.
Amazon S3 Pricing
• $0.0275 - $0.0408 per GB
• Tiered pricing
• Varies by region
• $0.005 - $0.007 per 1,000 PUT requests
• Varies by region
• $0.004 - $0.0056 per 10,000 GET requests
• Varies by region
• Total cost -> $3.87

35.
Amazon SQS Pricing
• $0.50 per 1,000,000 requests
• First 1,000,000 requests free
• Total cost -> $0.00

36.
Amazon Redshift

37.
Amazon Redshift

38.
Amazon Redshift
• Fully-managed, petabyte scale data warehouse
• Fast
• Columnar storage / data compression
• Scalable
• Scale up or down
• Fault tolerant
• Data replicated across nodes / Backed up to Amazon S3
• Familiar
• Connect via ODBC / JDBC

39.
Amazon Redshift
ODBC / JDBC
Amazon Redshift
cluster

40.
Amazon Redshift
• COPY command
• Amazon Redshift parallelizes the load
• Single transaction
• Encrypt credentials using AWS KMS
• Supports delimited, fixed width, JSON, AVRO
• Supports GZIP & LZOP

41.
Amazon Redshift
• Micro-batch loading
• Number of files = multiple of virtual cores
• Define compression type for each column in table definition
• Load data in sort key order
• Use SSD node type (dc1 instance types)

42.
Amazon Redshift
• Infinite loop
• Create 1 Amazon Kinesis stream with 1 shard
• Attach Lambda function to Amazon Kinesis stream
• Execute workload
• Put record into stream
• Create multiple shards for multiple threads

43.
Amazon Redshift

44.
Amazon Redshift
• Spin up / spin down
• 2 TB data warehouse
• On Demand - $632.40 / month
• 1 Year No Upfront - $496.00 / month (20% savings)
• 1 Year Partial - $2,500.00, $157 / month (41% savings)
• Total cost -> $365.33

45.
Amazon Aurora

46.
Amazon Aurora

47.
Amazon Aurora
• Fully-managed relational database
• MySQL 5.6
• Wire compatible
• InnoDB storage engine
• Up to five times better performance than MySQL
• Over 500,000 SELECTs per second
• 100,000 updates per second
• Multi-AZ
• Data replicated 6 ways across 3 zones

48.
Amazon Aurora or Amazon Redshift?
• Amazon Redshift
• Data warehouse workload
• Data > 64 TB
• 50 concurrent queries
• Amazon Aurora
• OLTP workload
• Data < 64 TB
• 500,000 SELECT / 100,000 UPDATES per second

49.
Amazon Aurora Pricing - Compute
• db.r3.xlarge
• On Demand - $431.52 / month
• 1 Year No Upfront - $277.40 / month (34% savings)
• 1 Year Partial - $1,250.00, $131.40 / month (45% savings)
• Total compute cost -> $235.47

50.
Amazon Aurora Pricing - Storage
• Storage
• $0.10 per GB/month
• $0.20 per 1,000,000 I/O requests
• 1,000,000,000 records
• Compute - $235.47
• 93 GB - $9.30
• 2,000,000,000 / 1,000,000 * $0.20 = $400.00
• Total cost -> $644.77

51.
Zillow Case Study

52.
Zillow
• What is Zillow?
• Zillow is the leading real estate and home-related information
marketplace. Zillow is dedicated to empowering consumers with
data, inspiration and knowledge around the place they call
home.
• Who am I?
• Brian Filppu
• Director, Business Intelligence, Zillow
• I have been at Zillow close to 8 years
• Previous life – Spent about 6 years consulting throughout
North America

53.
Zillow – Use Case
• Needed to collect a subset of mobile app metrics
• Solution needed to be delivered in under 3 weeks
• Requirement to aggregate and report metrics back to
business owners several times during the day
• We already have a number of data warehouse
processes in AWS so we reached out to Steve, our AWS
solutions architect for assistance

54.
Zillow – What Did We Create?
• Custom URL endpoint in Amazon API Gateway
• 16,000,000+ POSTs per day – to start
• Data sent from API Gateway to Amazon Kinesis using AWS
Lambda
• Storing data encrypted with AWS KMS in Amazon S3 using
Lambda
• Analyze our data with Spark on Amazon EMR
• Run Spark jobs through out the data with AWS Data Pipeline
• Have the ability to consume/analyze data real time on Spark
on Amazon EMR with Amazon Kinesis if the use case arises

55.
Zillow – Architecture Diagram

56.
Zillow – Data Collection Costs
• Using 3 Amazon Kinesis shards costing around $1.30 a
day which includes hourly + put costs.
• On AWS Lambda, we allocated 128 MB of memory per
function call. Lambda runs for under $6 dollars a day.
• Lambda and Amazon Kinesis gave us a cost effective
solution for storing data with little development time.

57.
Zillow – Data Analysis
• Use Spark to perform ETL, clean up, and analysis
through out the day. ETL includes Parquet conversion,
data partitioning, etc.
• Use Presto on Amazon EMR for long-term
querying/analysis of data.
• Data is stored on Amazon S3. For all Amazon EMR
jobs, we use Amazon S3 as our HDFS.
• Currently running jobs 4 + times a day using AWS Data
Pipeline which launches Spark jobs.

58.
Zillow – What Else Does My Team Run in AWS?
• Use Amazon Redshift for fast access to data
• Big users of Spark and Presto on Amazon EMR, which
includes ETL and ad hoc querying, other use cases
involve long term historical data not kept in
Amazon Redshift
• Amazon SQS, AWS Data Pipeline, Amazon SNS,
Amazon S3, AWS KMS, Amazon API Gateway,
Amazon EC2

59.
Zillow – We are Hiring
• My team is hiring ETL data engineers and software
developers
• All open positions at Zillow can be found at
http://www.zillow.com/jobs/

60.
Demo

61.
Recap

62.
Related Sessions
• BDT302 - Real-World Smart Applications with Amazon
Machine Learning
• BDT309 - Data Science & Best Practices for Apache
Spark on Amazon EMR
• BDT310 - Big Data Architectural Patterns and Best
Practices on AWS

63.
Remember to complete
your evaluations!

64.
Thank you!

65.
Code used for the demo in this session is
available for download here:
http://abrstevepermalink.s3.amazonaws.com/Demo.zip

66.
Amazon API Gateway Pricing
• $3.50 per 1,000,000 calls
• Data Transfer In - Free
• Data Transfer Out
• $0.09/GB for the first 10 TB
• $0.085/GB for the next 40 TB
• $0.07/GB for the next 100 TB
• $0.05/GB for the next 350 TB
• 1,000,000,000 calls / 1KB payload
• $3,500.00 – Gateway
• $85.83 – Data Transfer Out

67.
AWS Lambda Pricing
• $0.20 per 1,000,000 requests
• First 1,000,000 requests / month – Free
• 1,000,000,000 executions
• (1,000,000,000 – 1,000,000) / 1,000,000 * $0.20 = $199.80
• $0.00001667 per GB-second
• 400,000 GB-seconds – Free
• 1,000,000,000 executions / 0.5 seconds / 128 MB
• 1,000,000,000 * 0.5 * 128 / 1024 = 62,500,000 GB-Sec
• 62,500,000 – 400,000 = 62,100,000
• 62,100,00 * $0.00001667 = $1,035.21

68.
Amazon Kinesis Pricing
• $0.015 per shard hour / $11.16 per month
• 1,000,000,000 / 31 / 86,400 = 373 avg. requests/second
• 3 shards * $11.16 = $33.48
• $0.014 per 1,000,000 PUT payloads (25 KB)
• 1,000,000,000 / 1,000,000 * $0.014 = $14.00

69.
Amazon S3 Pricing
• $0.03 per GB (1st TB)
• 1,000,000,000 * 100 bytes = 93.13 GB = $2.79
• $0.005 per 1,000 PUT requests
• 1,000,000,000 / 5,000 records / 1,000 * $0.005 = $1.00
• $0.004 per 10,000 GET requests
• 1,000,000,000 / 5,000 records / 10,000 * $0.004 = $0.08

70.
Amazon SQS Pricing
• $0.50 per 1,000,000 requests
• First 1,000,000 requests free
• 1,000,000,000 / 5,000 records = 200,000 messages
• SendMessage -> 200,000
• ReceiveMessage -> 20,000
• DeleteMessageBatch -> 20,000
• Total -> 240,000 = $0.00