AWS Summit Nordics - Use Cases For Cloud

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AWS Summit Nordics - Use Cases For Cloud

  1. 1. Use Cases For Cloud With Amazon Web Services Alex Sinner
  2. 2. 33 SERVICES COMPUTE, STORAGE, DATABASE, APPLICATION MANAGEMENT…
  3. 3. 100,000s OF CUSTOMERS, ACROSS 190 COUNTRIES.
  4. 4. Enterprises migrating existing apps to the cloud 3 Enterprises building new apps, sites & services 2 Building altogether new businesses 1
  5. 5. VARIABLE EXPENSE Replace capital expenditure with variable expense ECONOMIES OF SCALE Lower variable expense than companies can achieve themselves ELASTIC CAPACITY No need to guess capacity requirements and over-provision SPEED AND AGILITY Infrastructure in minutes not weeks FOCUS ON BUSINESS No undifferentiated heavy IT lifting INCREASE INNOVATION Lower the cost of experimentation
  6. 6. VARIABLE EXPENSE REPLACE CAPITAL EXPENDITURE WITH VARIABLE EXPENSE
  7. 7. $0 to get started Pay as you go Capital investment Physical installation
  8. 8. ECONOMIES OF SCALE LOWER VARIABLE EXPENSE THAN COMPANIES CAN ACHIEVE THEMSELVES
  9. 9. Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices
  10. 10. 10’S OF MILLIONS SAVED WITH FIRST 12 APPS MIGRATED TO AWS 50% REDUCTION IN ANALYTICS COSTS
  11. 11. ELASTIC CAPACITY NO NEED TO GUESS CAPACITY REQUIREMENTS AND OVER-PROVISION
  12. 12. Self Hosting Waste Actual demand Predicted Demand Rigid Actual demand Elastic
  13. 13. TYPICAL WEEKLY TRAFFIC TO AMAZON.COM Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  14. 14. Sunday Monday Tuesday Wednesday Thursday Friday Saturday 39% 61% TYPICAL WEEKLY TRAFFIC TO AMAZON.COM
  15. 15. NOVEMBER TRAFFIC TO AMAZON.COM
  16. 16. 76% 24% NOVEMBER TRAFFIC TO AMAZON.COM
  17. 17. NOVEMBER TRAFFIC TO AMAZON.COM
  18. 18. NOVEMBER 10TH 2010 TURNED OFF LAST PHYSICAL WEB SERVER OF AMAZON.COM OCTOBER 31ST 2011 TURNED OFF LAST WEB SERVERS SUPPORTING EUROPEAN BUSINESS
  19. 19. NOVEMBER 10TH 2010 TURNED OFF LAST PHYSICAL WEB SERVER OF AMAZON.COM OCTOBER 31ST 2011 TURNED OFF LAST WEB SERVERS SUPPORTING EUROPEAN BUSINESS
  20. 20. SPEED & AGILITY INFRASTRUCTURE IN MINUTES, NOT WEEKS
  21. 21. Add New Dev Environment Add New Production Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 servers Number of Instances 1,000 Instance Type M3 Extra Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole Infrastructure in MinutesOld World: Infrastructure in Weeks
  22. 22. 5.000.000 simulations
  23. 23. 20 minutes Down from 23 hours
  24. 24. FOCUS ON BUSINESS NO UNDIFFERENTIATED HEAVY IT LIFTING
  25. 25. Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software Build or upgrade data centers We take care of it… So you don’t have to …
  26. 26. STOP SPENDING MONEY ON UNDIFFERENTIATED HEAVY LIFTING
  27. 27. INCREASE INNOVATION LOWER THE COST OF EXPERIMENTATION
  28. 28. ON-PREMISES Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
  29. 29. Addressing Uncertainty Acquire resources on demand Release resources when no longer needed Pay for what you use Leverage other’s core competencies Turn fixed cost into variable
  30. 30. 3 HOURS FOR $4828.85/hr
  31. 31. Instead of $20+ MILLIONS in infrastructure
  32. 32. CUSTOMERS INNOVATING
  33. 33. The most radical and transformative of inventions are those that empower others to unleash their creativity to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  34. 34. The most radical and transformative of inventions are those that empower others to unleash their creativity to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  35. 35. AWS for Dinosaurs Torgeir Hovden Chief Dinosaur - Telenor Digital
  36. 36. Among the major mobile operators in the world 149 million mobile subscriptions Over 30 000 employeesPresent in markets with 1.6 billion people
  37. 37. Local operators - “Business Units”
  38. 38. Telenor Digital Global Backend
  39. 39. ● ID Provider (IDP) ● Authentication ● Authorization ● Service provisioning ● Payment & billing ● Group SMS ● Group Voice ● Analytics Global Backend APIs
  40. 40. ...remember the dinosaur?
  41. 41. Pets or cattle dinosaurs like the pets
  42. 42. State of the art when I studied at the university I’m a dinosaur
  43. 43. Problem: Senior developers are dinosaurs vs ● Ephemeral ● Elastic ● Dynamic ● Services - like S3, SQS ● Pets in cow’s clothing (RDS) ● We run our own DNS ● Static IP addresses ● ssh access ● It’s a machine, I just don’t know where it is ● We cannot use AWS specifics due to vendor lock-in
  44. 44. Senior Developers can be undinofied  Train the senior developers first in “cloud thinking” - it’s more important than for the juniors  Amazon has great training sessions - use them  Decide if you are developing Pets or Cattle Example: Auto scaling group size 1
  45. 45. Life lesson: if you don't deploy today, Amazon will make your code redundant tomorrow. Corollary: if you can't be bothered to implement it yourself, just wait a couple of months and Amazon will catch up with you. -- senior Telenor developer Focus on where you can win don’t reinvent the wheel Amazon will invent tomorrow
  46. 46. Amazon has worked with us to find a solution that worked well for both parties Security and data protection compliance
  47. 47. Two words: Reserved Instances especially if you’re keeping Pets ...and use services like SQS, S3 …if you are advanced enough to run spot instances you are way beyond the primary audience of this slide Everybody cares about money
  48. 48. Use AWS Trusted Advisor
  49. 49. ●You may be a dinosaur... ○...it’s OK, you can undinofy yourself ●Cloud != Managed Linux Box ●Pets or Cattle? Decide. ●The world wants services ○IaaS -> PaaS ●Tell people to use AWS as AWS ○...not a set of VMs In summary

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