The experience in the auto industry is changing. For both the driver and the car manufacturer, a whole new frontier is on the near horizon. What do you do with your time while the car is driving itself? How do I have a consistent experience while driving shared or borrowed cars? How do I stay safer and more aware in the ever increasing complexity of traffic, schedules, calls, messages and tweets? In this session we will discuss how the auto industry is facing new challenges and how the use of Amazon Alexa, IoT, Logistics services and the AWS Cloud is transforming the Mobility experience of the (very near) future.