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Startups around the world use AWS services to access the power of the cloud to grow faster and more cost effectively. In this session, Smartsheet talks about how they were able to cost-effectively build their prototype for scale and avoid replatforming at different points in the adoption curve, and Quantcast discusses how they are running a high-performance analytics solution on AWS. They provide several tips and tricks for S3, and show how they removed a traditional MySQL data store from a distributed-image hosting application so that the only required data store is S3. They also show how to avoid common, cumbersome database practices by working with the eventually consistent nature of S3 objects and the fact that objects and directories share the same namespace.
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