Amazon Kinesis is a platform of services for building real-time, streaming data applications in the cloud. Customers can use Amazon Kinesis to collect, stream, and process real-time data such as website clickstreams, financial transactions, social media feeds, application logs, location-tracking events, and more. In this session, we first cover best practices for building an end-to-end streaming data applications using Amazon Kinesis. Next, Beeswax, which provides real-time Bidder as a Service for programmatic digital advertising, will talk about how they built a feature-rich, real-time streaming data solution on AWS using Amazon Kinesis, Amazon Redshift, Amazon S3, Amazon EMR, and Apache Spark. Beeswax will discuss key components of their solution including scalable data capture, messaging hub for archival, data warehousing, near real-time analytics, and real-time alerting.