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AWS Enterprise Summit London 2015 | Adobe Creative Cloud and AWS

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Customer Story: Scott Castle, Director of Product Management, Adobe Systems

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AWS Enterprise Summit London 2015 | Adobe Creative Cloud and AWS

  1. 1. ©  2015,  Amazon   Web   Services,  Inc.  or  its  Affiliates.  All  rights  reserved. Scott  Castle  |  Director  of  Product  Management,  Adobe  Systems November  17,  2015 Adobe  Creative  Cloud  and  AWS
  2. 2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Scott Castle | Director of Product Management 5 years at Adobe in Digital Media Responsible for product management Creative Cloud business offerings
  3. 3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved.3 Make Manage Measure Monetize Adobe Cloud at-a-glance
  4. 4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  5. 5. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Under pressure to create assets and deliver more campaigns, more quickly 85% 71% Personalization increases the need for more assets 76% Content Velocity IDC InfoBrief, Proving the Value of Digital Asset Management Content marketing and personalization overwhelming Creative Directors Creating over TEN TIMES the assets today to support increasing channels
  6. 6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Assets Everywhere Scales Content: Adobe CreativeSync Ensures that your files, fonts, design assets, settings, and more all instantly appear in your workflow wherever you need them. Start your creative work on any device and seamlessly pick it up on another. Adobe CreativeSync
  7. 7. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. g
  8. 8. Business  and  Technology  Challenge A. Unchain  Adobe  magic  from  the  desktop  and  put  it  in   every  experience • Make  mobile  valuable  for  creatives by  connecting  with   desktop • Enable  innovations  in  design  collaboration  without  heavy   integrations  in  company  infrastructure • Move  a  desktop  tooling  business  to  a  cloud  services   business  with  a  variety  of  delivery  options B. Move  Adobe  infrastructure  out  of  our  data  centers  and   invest  primarily  in  our  core  competencies
  9. 9. Why  did  Adobe  choose  AWS Focus  :  Cut  OPS  costs  and  focus  development  on  innovation Focus  :  Scalability  and  Reliability  approach Focus  :  Sophistication  and  time  to  market Focus  :  Expanding  offerings  and  incremental  improvements Focus  :  Vendor  relationship
  10. 10. What  did  we  build?
  11. 11. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  12. 12. Adobe ID Enterprise ID Federated ID Organization with identity provider IDP Organization without identity provider AD Individualusers and Organizations
  13. 13. Organization with identity provider IDP Organization without identity provider AD Individualusers and Organizations Adobe Identity ManagementSystem
  14. 14. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  15. 15. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  16. 16. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
  17. 17. Examples  of  outcomes Encryption  Key   Management Built  and  shipped  feature   in  a  single  sprint   leveraging  KMS,   increased  adoption  15% if  we  had  bought  a  3rd   party  solution,  it  would   have  taken  a  month  just   to  procure  it Creative  Cloud   Managed  Services Single-­tenant,  private   deployment  option From  requirements  to   delivery  in  four   months  by  leveraging   AWS  and  Adobe’s   managed  services   infrastructure SAML  federation (with  OKTA) From  requirements  to   delivery  in  six  months 540  customer   domains  active   Estimated  2+  years  if   developed  in-­house
  18. 18. What  we  have  built  with  AWS Assets   Creative  Cloud  Libraries   CreativeSync Market Extract   Device  Preview   Typekit Behance Portfolio   PhoneGap Build   Story  CC  Plus   Edge  Inspect   Stock  for  enterprise   Typekit Web  fonts  for  enterprise Illustrator  Draw Photoshop  Mix Photoshop  Fix Photoshop  Sketch Comp Premiere  Clip Capture Identity  Management  System Entitlement  Management   System Federation  (via  OKTA) Cloud  storage Cloud-­based  image   manipulation Adobe  Enterprise  Dashboard Team  Admin  Console VIP  Reseller  Console   Packaging  and  Deployment   Tools Services Mobile  Applications Infrastructure
  19. 19. What  are  we  using  from  AWS? S3  storage KMS EC2 • ELB • EBS • Snapshotting • Autoscaling • DynamoDB VPC SQS SNS SES RDS  (MySQL,   Oracle) ElastiCache (Redis,   memcached) CloudFormation Route53 Cloudwatch Cloudtrail Config IAM ElastiCache MongoDB Redshift Kinesis us-­east-­1 eu-­west-­1 ap-­northeast-­1 ap-­southeast-­2 eu-­central-­1 Looking  into ECS • Container  service • Docker Lambda
  20. 20. Outcomes 5.3M  CC  subscribers 2.3Bn  ARR 100%  growth  in  market  cap Identity  federation • 166,000  federation/SSO  users Adobe  Shared  Cloud • ~3  Billion  transactions  /  week,  ~400  Mio  transactions/day  in  US  only • ~10.000  req/s  peak  load  per  region • Deployed  in  3  regions • ~5.5  Mio.  Unique  users  /  day

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