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AWS Microsoft Days
December 9, 2015 | Los Angeles, CA
Agenda
In this session, we’re going to cover:
An intro to Amazon Web Services, including the
Seven Basic Freedoms it enabl...
Why Amazon
Web Services?
Why Amazon Web Services?
Cloud Leadership
Delivering cloud services
9½years
Service improvements in 2014
500
Over
Reliable...
Why Amazon Web Services?
Broad Ecosystem
Across more than 190 countries
1Mcustomers
Enrolled in the AWS Partner Network
10...
WhyAmazon Web Services?
Trusted by enterprises around the world
WhyAmazon Web Services?
AWS services framework
EC2
S3
RDS
ELB
Direct Connect
VPC
CloudFormation
Auto Scaling
EBS
OpsWorks
...
Seven Basic
Freedoms
Seven Basic Freedoms
Freedom to Build, Unfettered
 Vast infrastructure technology platform
 Not just expansive services,...
Seven Basic Freedoms
Freedom to Get Real Value from Your Data
 Core Components for Big Data Workloads
– S3, EC2 with SQL ...
Seven Basic Freedoms
Freedom to Get Your Data In and Out Easily
 VM Import/Export Tools
 VPC, DirectConnect
 AWS Snowba...
Seven Basic Freedoms
Freedom from Bad (Database) Relationships
 More database options with six different database
engines...
Seven Basic Freedoms
Freedom to Migrate
Many enterprises follow a similar path…
 Identify individual projects
 Extend ex...
Seven Basic Freedoms
Freedom to Secure Your Cake and Eat It, too
 Broad Accreditations & Certifications
 Broad set of se...
Seven Basic Freedoms
Freedom to Say Yes
With Amazon EC2 Dedicated infrastructure, you can access all the benefits
of AWS…
...
AWS for Windows
What is AWS for Windows?
Optimization for Windows-based workloads
Wide range of scalable services
Alignment with business ...
Why AWS for Windows?
Secure Reliable High-Performance Familiar
Cost-Effective Extensive Flexible
Dev and Test powered by Windows Server
"It used to take two weeks to build, configure,
and deploy a new machine at our col...
Line of Business Apps powered by SQL Server
“We couldn’t have migrated our billing system
so efficiently or so inexpensive...
CorporateApps powered by SharePoint/Exchange/Lync
“Had we built our SharePoint 2013 farm in
our other data center, we woul...
Client: Amazon.com
Frank Johnston, Manager Corporate Infrastructure,
Amazon.com
Amazon Global IT
Me: Frank Johnston, Manager, Corporate
Infrastructure, Amazon.com
Our mission: enable productivity, regar...
Tangible, Intangible Services
Intangible: DHCP, Login
Tangible: Email, SharePoint, Audio/Video
Project Goals
Migrate two Microsoft platforms to Amazon
Web Services
Put an enterprise workload on EC2 Windows
Redefine ro...
Business drivers
Cost optimization: DC decommissioning, CapEx
reduction
Performance: better user experience, faster
provis...
First Attempt
SharePoint: legacy to AWS
Go Fast: Sometimes things are broken
Learnings
Foundational: Identity and Access
Management, VPC Strategy, Tagging, EC2
fundamentals
Elastic is real: Massive c...
Second time is the charm
Exchange: 2010 to 2013
Hosted in AWS: 200K+ mailboxes
Not Your Grandmother’s Infrastructure
+ !=
Specifics
 312 EC2 instances: r3.8xlarge
 39 DAGS: ~6K mailboxes (1GB each)
 Total Storage: 6PB of GP2 EBS (started wit...
Key Wins
Team empowerment: from Application
Administrators to a team of cloud engineers
Scale & Cost: Add capacity increme...
Hat-trick
Foundation In Place: VPC’s, Tagging, IAM,
well rounded team
Lync for 120K users: Implemented in 6
months, AWS Ec...
Getting Started
& Next Steps
Getting Started & Next Steps
Next steps
Learn more about Amazon EC2 Dedicated Hosts
https://aws.amazon.com/ec2/dedicated-h...
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[AWS Days Microsoft-LA 2015]: Introduction to Microsoft on AWS

This presentation covers real world customer examples including as SharePoint, Exchange, SQL Server, and Remote Desktop Services with licensing options. We will explore deployment options and provide an overview of the AWS created QuickStarts and QuickLaunches to help with speed of deployment. This presentation will also include migration options for customer running End of Extended support products such as Windows Server2003 and SQL2005.

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[AWS Days Microsoft-LA 2015]: Introduction to Microsoft on AWS

  1. 1. AWS Microsoft Days December 9, 2015 | Los Angeles, CA
  2. 2. Agenda In this session, we’re going to cover: An intro to Amazon Web Services, including the Seven Basic Freedoms it enables AWS for Windows and the key scenarios it unlocks on the AWS Cloud An outline of key Windows based solution scenarios on the AWS Cloud, including LOB and corporate applications 1 2 3
  3. 3. Why Amazon Web Services?
  4. 4. Why Amazon Web Services? Cloud Leadership Delivering cloud services 9½years Service improvements in 2014 500 Over Reliable, High-Performance Infrastructure Spanning 11 geographic regions 28Availability Zones With consistency 48,000IOPS/instance Capable of delivering
  5. 5. Why Amazon Web Services? Broad Ecosystem Across more than 190 countries 1Mcustomers Enrolled in the AWS Partner Network 1000sof consulting and technology partners Customer-focus Saved by customers based on 2.6 million AWS Trusted Advisor notifications $350M OverMore than Since 2006 48price reductions
  6. 6. WhyAmazon Web Services? Trusted by enterprises around the world
  7. 7. WhyAmazon Web Services? AWS services framework EC2 S3 RDS ELB Direct Connect VPC CloudFormation Auto Scaling EBS OpsWorks Elastic Beanstalk IAM VM Import/Export Plugins
  8. 8. Seven Basic Freedoms
  9. 9. Seven Basic Freedoms Freedom to Build, Unfettered  Vast infrastructure technology platform  Not just expansive services, much deeper features across compute, database, encryption and access control  Quick to provision Build, Unfettered Get Real Value From Your Data Get Your Data In and Out of the Cloud Easily Freedom from Bad (Database) Relationships Freedom to Migrate Freedom to Secure Your Cake and Eat it too Freedom to Say Yes IT organizations cannot treat cloud IaaS providers like commodities. - Lydia Leong, Distinguished Analyst, Gartner
  10. 10. Seven Basic Freedoms Freedom to Get Real Value from Your Data  Core Components for Big Data Workloads – S3, EC2 with SQL Server, RDS, – EMR, Elasticsearch, Kinesis, Machine Learning – Redshift  Amazon QuickSight Build, Unfettered Get Real Value from Your Data Get Your Data In and Out of the Cloud Easily Freedom from Bad (Database) Relationships Freedom to Migrate Freedom to Secure Your Cake and Eat it too Freedom to Say Yes “We didn’t have time to re-design applications. AWS could support our legacy 32-bit applications on Windows Server 2003, a variety of SQL Server and Oracle databases, and a robust Citrix environment.” - Jim McDonald, Lead Architect, Hess Corporation
  11. 11. Seven Basic Freedoms Freedom to Get Your Data In and Out Easily  VM Import/Export Tools  VPC, DirectConnect  AWS Snowball  AWS Partner Network Build, Unfettered Get Real Value From Your Data Get Your Data In and Out of the Cloud Easily Freedom from Bad (Database) Relationships Freedom to Migrate Freedom to Secure Your Cake and Eat it too Freedom to Say Yes “Our infrastructure requirements change rapidly due to the agile nature of our business. Amazon Web Services allowed us to stop worrying about infrastructure and concentrate on our business. Rapid growth was no longer a technical hurdle and we could have our important people focus on more important problems, like making our customers happy.” - Lachlan Donald, CTO, 99Designs
  12. 12. Seven Basic Freedoms Freedom from Bad (Database) Relationships  More database options with six different database engines including Microsoft SQL Server  AWS Database Migration Service (Preview)  AWS Schema Conversion Tool  Use your existing licenses in full compliance and enjoy Amazon EC2 Linux Rates Build, Unfettered Get Real Value From Your Data Get Your Data In and Out of the Cloud Easily Freedom from Bad (Database) Relationships Freedom to Migrate Freedom to Secure Your Cake and Eat it too Freedom to Say Yes “Before migrating to AWS, we experienced 10 to 20 hours of downtime a month. With AWS, our downtime is significantly reduced. Our average uptime increased rapidly from 98.8 percent to 99.9 percent without re-architecting applications.” - Augusto Rosa, Server Operations Manager, Shaw Media
  13. 13. Seven Basic Freedoms Freedom to Migrate Many enterprises follow a similar path…  Identify individual projects  Extend existing datacenters into the cloud  Scale Up and Optimize Operations  Datacenter Migration Build, Unfettered Get Real Value From Your Data Get Your Data In and Out of the Cloud Easily Freedom from Bad (Database) Relationships Freedom to Migrate Freedom to Secure Your Cake and Eat it too Freedom to Say Yes “Had we built our SharePoint 2013 farm in our other data center, we would have increased costs by almost 50 percent. When you compare our SharePoint 2012 farm to our SharePoint 2013 farm, AWS allowed us to increase our computing power while also reducing costs by 14 percent.” - Michael Cierkowski, Development Manager, Slalom Consulting
  14. 14. Seven Basic Freedoms Freedom to Secure Your Cake and Eat It, too  Broad Accreditations & Certifications  Broad set of services to secure applications in the cloud – Networking: VPC, Web Application Firewall – Encryption: KMS, CloudHSM, Server-side Encryption – Identity: IAM, AD Integration, SAML Federation – Compliance: Service Catalog, CloudTrail, Config, Inspector Build, Unfettered Get Real Value From Your Data Get Your Data In and Out of the Cloud Easily Freedom from Bad (Database) Relationships Freedom to Migrate Freedom to Secure Your Cake and Eat It too Freedom to Say Yes “Amazon Virtual Private Cloud (Amazon VPC) gives us a secure environment in the AWS Cloud with the flexibility and scalability we need to manage our SharePoint environment with zero impact to our on- premises datacenter” - Jeremy Fuchs, Vice President of Financial and BI Systems, Lionsgate
  15. 15. Seven Basic Freedoms Freedom to Say Yes With Amazon EC2 Dedicated infrastructure, you can access all the benefits of AWS…  Start-Ups Scale from Day One with AWS  The Cloud is a Driver for Digital Transformation  Freedom to Control Your Own Destiny Build, Unfettered Get Real Value From Your Data Get Your Data In and Out of the Cloud Easily Freedom from Bad (Database) Relationships Freedom to Migrate Freedom to Secure Your Cake and Eat it too Freedom to Say Yes “Get these folks who have put their blood, sweat and tears into making our consumer experience grow… it’s incredibility liberating for them, and they feel empowered, and they feel like it’s their site. For the first time I heard one of the engineers say ‘this is my website’, and so it’s amazing what happens when they actually feel empowered like it’s their own.” - Jody Mulkey, CTO, TIcketmaster “AWS APIs have never said ‘come back when you have a smarter question” - Jody Mulkey, CTO, Ticketmaster
  16. 16. AWS for Windows
  17. 17. What is AWS for Windows? Optimization for Windows-based workloads Wide range of scalable services Alignment with business needs
  18. 18. Why AWS for Windows? Secure Reliable High-Performance Familiar Cost-Effective Extensive Flexible
  19. 19. Dev and Test powered by Windows Server "It used to take two weeks to build, configure, and deploy a new machine at our colocation . Now, can take an AWS pre-configured Windows Server AMI and use Chef at boot time to install .NET, Internet Information Services (IIS), and our application onto an instance in 20 minutes. Instead of deploying new versions of the application to existing machines, we just create new instances.” -Paul Kearney, Chief Architect , InfoSpace Complete and deploy faster Utilize the same tools as on-premises Access a multitude of APIs Automate systems operations Lower costs and project risk
  20. 20. Line of Business Apps powered by SQL Server “We couldn’t have migrated our billing system so efficiently or so inexpensively without AWS. Using AWS helps reduce our costs, increases our agility, and significantly improves our capacity.” -Paul Armstrong, Business Systems Manager, Haven Power Wide array of Choices Fully-managed Services Highly Reliable Enterprise-Grade Security Flexible and Scalable
  21. 21. CorporateApps powered by SharePoint/Exchange/Lync “Had we built our SharePoint 2013 farm in our other data center, we would have increased costs by almost 50 percent. When you compare our SharePoint 2012 farm to our SharePoint 2013 farm, AWS allowed us to increase our computing power while also reducing costs by 14 percent.”” -Michael Cierkowski, Development Manager, Slalom Consulting Compatible with customizations/ third-party add-ons Broad and deep security services comply with a multitude of regulatory requirements Bring your own licenses, reduce TCO, and trade CapEx for OpEx Improve performance of underlying SQL Server databases
  22. 22. Client: Amazon.com Frank Johnston, Manager Corporate Infrastructure, Amazon.com
  23. 23. Amazon Global IT Me: Frank Johnston, Manager, Corporate Infrastructure, Amazon.com Our mission: enable productivity, regardless of job function or geographic location Our initial scope: 150000 Amazonians in 35 locations, and growing
  24. 24. Tangible, Intangible Services Intangible: DHCP, Login Tangible: Email, SharePoint, Audio/Video
  25. 25. Project Goals Migrate two Microsoft platforms to Amazon Web Services Put an enterprise workload on EC2 Windows Redefine roles and organizational needs
  26. 26. Business drivers Cost optimization: DC decommissioning, CapEx reduction Performance: better user experience, faster provisioning Elasticity: grow with the seasonality of the company, and support Amazon.com’s growth Improve the experience for Amazon customers
  27. 27. First Attempt SharePoint: legacy to AWS Go Fast: Sometimes things are broken
  28. 28. Learnings Foundational: Identity and Access Management, VPC Strategy, Tagging, EC2 fundamentals Elastic is real: Massive compute for database integrity checking
  29. 29. Second time is the charm Exchange: 2010 to 2013 Hosted in AWS: 200K+ mailboxes
  30. 30. Not Your Grandmother’s Infrastructure + !=
  31. 31. Specifics  312 EC2 instances: r3.8xlarge  39 DAGS: ~6K mailboxes (1GB each)  Total Storage: 6PB of GP2 EBS (started with PIOPS)  ELB: internal traffic load balancing Total Infrastructure Cost Per Mailbox $1.60/month
  32. 32. Key Wins Team empowerment: from Application Administrators to a team of cloud engineers Scale & Cost: Add capacity incrementally, no SAN chassis, no vendor lead time, no CapEx Performance: ~200K mailboxes migrated, rate of 15K per week
  33. 33. Hat-trick Foundation In Place: VPC’s, Tagging, IAM, well rounded team Lync for 120K users: Implemented in 6 months, AWS Ecosystem (Soft F5, SIOS)
  34. 34. Getting Started & Next Steps
  35. 35. Getting Started & Next Steps Next steps Learn more about Amazon EC2 Dedicated Hosts https://aws.amazon.com/ec2/dedicated-hosts/ Learn more about AWS and Microsoft licensing https://aws.amazon.com/windows/resources/licensing/ Microsoft licensing on AWS FAQ https://aws.amazon.com/windows/faq/ YouTube video: Amazon EC2 Enhancements for the Enterprise https://www.youtube.com/watch?v=myijxx5Typw Sign up for AWS for free http://aws.amazon.com/getting-started Join the AWS Partner Network https://www.apn-portal.com/AWS_Partner_Application  Try AWS for free with AWS Free Tier  Email microsoft@amazon.com to get in touch with the Microsoft Platform Team at AWS

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