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AWS Customer Presentation - kikin


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AWS Customer Presentation - kikin

  1. 1. How AWS helps kikin to capitalize on a huge opportunity <ul><li>Gerald Kropitz, CTO </li></ul>TM
  2. 2. Problem: <ul><li>Web experiences are stuck in a search-centric rut </li></ul><ul><li>Browsers still dumb as nails despite 17+ years of development </li></ul><ul><li>Users intent is not being served </li></ul>
  3. 3. Opportunity: a new navigation paradigm <ul><li>A personal browser that serves my specific interests </li></ul><ul><li>A content service to deliver rich, relevant content/commerce/services </li></ul><ul><li>Easy-to use navigation geared to consumption and not clicks </li></ul>
  4. 4. Screenshot: in search
  5. 5. Screenshot: everywhere
  6. 6. Delivered by an innovative architecture Behavioral profile Privacy Controls Presentation API Ecosystem Social Graph Content Monetization Concept Analysis Semantic Index Content Integration Match
  7. 7. ... that comes with significant challenges <ul><li>Scale </li></ul><ul><li>Data explosion </li></ul><ul><li>Latency </li></ul><ul><li>Security / Integrity </li></ul><ul><li>Reliability: uptime 100% </li></ul>
  8. 8. kikin’s AWS Setup Production: us-east, eu-west Query Query Query Query Directory Cloudfront CDN Smart client Front tier c1.medium S3 Analytics: us-east Query Query Query Hadoop Spot c1.xlarge Logs Backend tier High memory Intent Intent Intent ... Intent Index
  9. 9. AWS highlights to date <ul><li>Cost efficiently process large amounts of data </li></ul><ul><li>Flexible scaling based on demand and evolving service </li></ul><ul><li>Continued geographic expansion of EC2 makes it easy for startups to go global </li></ul><ul><li>Higher reliability then owning your own hardware </li></ul>AWS has been a great supporter of kikin
  10. 10. Thanks <ul><li>Gerald Kropitz </li></ul><ul><li>[email_address] </li></ul>