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AWS Digital Platform for e-commerce & retail

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  1. 1. AWS Digital Platform for e-commerce & retail 王曉凡| Senior Business Development manager |
  2. 2. Consumer Business Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network IT Infrastructure Business Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers in over 190 countries
  3. 3. 2008 2009 2010 2011 2012 2013 20152014
  4. 4. 初創公司 Meerkat
  5. 5. 大型企業
  6. 6. ENTERPRISE APPS DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS Data Warehousing Hadoop/ Spark Streaming Data Collection Machine Learning Elastic Search Virtual Desktops Sharing & Collaboration Corporate Email Backup Queuing & Notifications Workflow Search Email Transcoding One-click App Deployment Identity Sync Single Integrated Console Push Notifications DevOps Resource Management Application Lifecycle Management Containers Triggers Resource Templates TECHNICAL & BUSINESS SUPPORT Account Management Support Professional Services Training & Certification Security & Pricing Reports Partner Ecosystem Solutions Architects MARKETPLACE Business Apps Business Intelligence Databases DevOps Tools NetworkingSecurity Storage Regions Availability Zones Points of Presence INFRASTRUCTURE CORE SERVICES Compute VMs, Auto-scaling, & Load Balancing Storage Object, Blocks, Archival, Import/Export Databases Relational, NoSQL, Caching, Migration Networking VPC, DX, DNS CDN Access Control Identity Management Key Management & Storage Monitoring & Logs Assessment and reporting Resource & Usage Auditing SECURITY & COMPLIANCE Configuration Compliance Web application firewall HYBRID ARCHITECTURE Data Backups Integrated App Deployments Direct Connect Identity Federation Integrated Resource Management Integrated Networking API Gateway IoT Rules Engine Device Shadows Device SDKs Registry Device Gateway Streaming Data Analysis Business Intelligence Mobile Analytics
  7. 7. AWS Positioned as a Leader in the Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide* AWS is positioned highest in execution and furthest in vision within the Leaders Quadrant *Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016 This graphic was published by Gartner,Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS : Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner'sresearch organization and should not be construed as statementsof fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  8. 8. 大數據 移動應用 彈性資源 高可用、安全、性能、彈性、靈活部署、自動化、全球化 帳號驗證、消息推送、活躍度分析、應用開發測試日誌收集、海量存儲、即時分析、批次處理、資料倉庫、機器學習 最佳數位平臺
  9. 9. 大數據 移動應用 彈性資源 AWS服務整合 更容易實現 最佳數位平臺 安全
  10. 10. 彈性資源
  11. 11. November November traffic to
  12. 12. Provisioned capacity November November traffic to
  13. 13. November traffic to 76% 24% November Provisioned capacity
  14. 14. November
  15. 15. 大數據
  16. 16. 大數據的困難 -全部! AWS 每GB每月儲存 成本0.007~0.03 美元 –每TB/7~30美元 -利用雲端的彈性 降低成本 縮短運算時間 實現即時性 資料量-儲存設備昂貴,哪些資料需要保留? 成本vs效率-批次 即時? 整合複雜-線上vs線下 結構vs非結構 Hot vs Cold
  17. 17. 4 x 8= $32 使用4台伺服器 運算時間 8小時 成本相同 8倍快 32 x 1= $32 使用32台伺服器 運算時間 1小時
  18. 18. 大數據的困難 資料量-儲存設備昂貴,哪些資料需要保留? 成本vs效率-批次 即時? 整合複雜-線上vs線下 結構vs非結構 Hot vs Cold -全部! 每GB0.007~0.03 美元 –每TB/7~30美元 -利用雲端的彈性 降低成本 縮短運算時間 實現即時性 -AWS Mobile Analytics, Kinesis, Lambda , 多項服務即時蒐集分析線上線下所有資訊
  19. 19. • 大資料分析 • 資料倉庫業務分析 • 高性能運算 • 快速部署 • 存儲和計算易於擴展 益處
  20. 20. 移動應用
  21. 21. 滿足顧客跨多管道的無縫體驗
  22. 22. 用戶認證 用戶接入 分析用戶行為 儲存和分享媒體檔 資料同步 AWS Mobile SDK Amazon Mobile Analytics 媒體文件交付 Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) 存儲共用資料 Amazon DynamoDB (Object Mapper) 即時資料流 Amazon Kinesis (Recorder) 執行業務邏輯 AWS Lambda 發送推送通知 Amazon SNS Mobile Push 你的移 動應用
  23. 23. 安全
  24. 24.  ISO 9001  ISO 27001  SOC 1/SSAE 16/ISAE 3402  SOC 2  SOC 3  HIPAA  PCI DSS Level 1  MPAA  CSA  MTCS Tier 3 Certification  FedRAMP(SM)  DIACAP & FISMA  ITAR  DoD CSM Levels 1-2 and 3-5  FIPS 140-2  等保三級
  25. 25. AWS雲平臺提供用戶全面的安全服務 • Identity & Access Management • Multi-factor Authentication • Security Groups & Network ACL • Dedicated Instances • AWS Virtual Private Cloud (VPC) • AWS Direct Connect Access Control Encryption Networking • Amazon S3 Encryption • RDS Oracle Transparent Encryption • AWS CloudHSM • AWS KMS
  26. 26. AWS平台受到全球金融機構信賴 “We worked closely with the Amazon team to develop a security model, which we believe enables us to operate more securely in the public cloud than we can even in our data centers.” Rob Alexander CIO, Capital One
  27. 27. “Friends Don’t Let Friends Build Data Centers” Infor CEO Charles Phillips “Because we’re running on AWS, we can easily scale our infrastructure to support surges in user requests, maintain a stable online payment service, and complete orders.” 91app Chief Product Officer Happy Lee
  28. 28. 謝謝大家!