Whether you're a startup getting to profitability or an enterprise optimizing spend, it pays to run cost-efficient architectures on AWS. Building on last year's popular foundation of how to reduce waste and fine-tune your AWS spending, this session reviews a wide range of cost planning, monitoring, and optimization strategies, featuring real-world experience from AWS customer Adobe Systems. With the massive growth of subscribers to Adobe's Creative Cloud, Adobe's footprint in AWS continues to expand. We will discuss the techniques used to optimize and manage costs, while maximizing performance and improving resiliency. We'll cover effectively combining EC2 On-Demand, Reserved, and Spot instances to handle different use cases, leveraging auto scaling to match capacity to workload, choosing the most optimal instance type through load testing, taking advantage of multi-AZ support, and using CloudWatch to monitor usage and automatically shutting off resources when not in use. Other techniques we'll discuss include taking advantage of tiered storage and caching, offloading content to Amazon CloudFront to reduce back-end load, and getting rid of your back end entirely, by leveraging AWS high-level services. We will also showcase simple tools to help track and manage costs, including the AWS Cost Explorer, Billing Alerts, and Trusted Advisor. This session will be your pocket guide for running cost effectively in the Amazon cloud.