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Amazon Web Services Customer Case Study, Fashion for Home


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Amazon Web Services Customer Case Study, Fashion for Home

  1. 1. Running a Lean Startup with AWS Aron Spohr Berlin, 23 January 2012
  2. 2. Agenda• Who we are• Where we are with AWS• Solving day to day problems using • S3 • CloudFront• General Recommendations for AWS• Q&A 2
  3. 3. Who we are• Designer furniture online shop and community in 5 countries• Magento, Zend, PHP5• Using AWS since 2009 EC2, Elastic LoadBalancing, RDS, S3, IAM, CloudWatch, CloudFront•• We are hiring: 3
  4. 4. Where we are with AWSStats• around 50 running EC2 instances, a dozen load balancers, handful of RDS instances• ~1TB of data in S3• ~5TB of outgoing traffic/monthKey reasons for AWS for us (and as a startup)• Manage growth • Scalability (horizontally and vertically) and Flexibility (more space)• Cost and effort• More time to focus on your business 4
  5. 5. Solving day to day problems using S3 5
  6. 6. Solving day to day problems using S3Use Cases• Reports/Exports/Logs which get generated• Backups• Blobdata that you don’t like to store in your RDS• Bulky data: HQ Image/Video Files• Simple way to host files online 6
  7. 7. Solving day to day problems using S3Take aways• Security • Policies, public, read-only, versioning• Object expiration • Get rid of important stuff which is not important anymore• Wrap the stream (Stream Wrappers) and make paths configurable • In PHP: <?php $data = file_get_contents(‘s3://bucket/data.txt’); ?>• Beware: bucket names are global• 3rd Party Software: Cloudberry, s3cmd, tntdrive, s3:// Firefox extension 7
  8. 8. Solving day to day problems using CloudFront 8
  9. 9. Solving day to day problems using CloudFront• Very easy to use CDN for Graphics, CSS, JS etc.• Get the CloudFront “in front” of your webserver (custom origin)• Can be used even without having your webserver in EC2• Expiration times from 1h to virtually unlimited• Many Edge locations around the world 9
  10. 10. Solving day to day problems using CloudFrontTake Aways• Introduce global or sectional version numbers in order to easily refresh data • e.g.• Use long expiration times if you can for static content• Use CNAMES in order to use your domain name: e.g.• Think about Protocol Policy (fetching). E.g. https fetches https content• Set your expiration headers correctly 10
  11. 11. General Recommendations• Use 1-year or 3-year long term plans if you can for EC2 or RDS• Use Instances in at least 2 regions within an availability zone / use Multi-AZ for RDS• Use CloudWatch to monitor your expenses (and stay within your budget)• The Management console is great, but…• Consider 3rd party solution providers for services not directly offered by AWS: mongohq, cloudant, server density• Get a security token for your team members• Use tags in EC2• Always wear Termination Protection 11
  12. 12. Q&AThank you.Any questions? 12