Published on June 18, 2015
Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels: HOW the top 50 did differently (Retention data, session length data, units sold and price data) and we found WHAT they did differently to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't do. We’ll share that actionable data with you in this session.
In this session we'll share these best practices and the analytics data that we've aggregated from the top 50 IAP grossing games in the Amazon App Store. We’ll study several purchasing UI layouts to learn how to manage and present IAP item selection, and we’ll also cover how to manage IAP price points and how to tailor price variety for customers. We’ll look at examples from Ninja Kiwi, and how they used this data to improve their IAP sales. As a special addition, we’ll look at how Playtika uses many of these same metrics to determine how and when to put IAP items on sale without hurting future revenue. Now with four years of updated content and actionable data, you will learn what you can do today to start building more profitable apps.