Monitoring Social Media with Listening Channels Webinar


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This is a LogicClassroom I originally created when I was the Marketing Services Manager at Boston Logic. I posted the original slideshow to the BL Slideshare account in June of 2012; it has received over 2,080 views to-date. (see it here:

The slideshow was so popular, it was selected by a Slideshare curator to be in the "Featured" gallery on the Slideshare home page. Due to social buzz, it was also featured in the "Hot on Facebook" gallery.

As a result of being featured, I was contacted by the Internet Marketing Club ( to present this Slideshare as a guest speaker for their ongoing webinar series in July 2012.

This is just the slideshow presentation from the webinar, so, you will not be able to see the additional live demos I gave of the tools during my presentation to IMC. You'll have to become a member of the Internet Marketing Club to access the full video of the webinar in the Wednesday Webinar Series archives on their website.

I encourage you to check out my other presentations and the great resources at the Internet Marketing Club.


Social Media is an important part of establishing a web presence for any company. However, engaging in Social Media (and monitoring your results) takes time, and you don't have a lot of it!

In this webinar I talked about how to create 'Listening Channels' so you can more easily monitor your brand, products, industry, employees, competition, and more!

Watch and learn how to create custom listening dashboards and email alerts, respond to feedback in the most appropriate way, and use what you learn to help you drive your social media and marketing strategy.

I compared popular tools like HootSuite, iGoogle, Netvibes, and more. Unfortunately, iGoogle was discontinued shortly after this webinar, but that doesn't make the rest of the information any less amazing!

The theories and strategies shared are still very relevant to marketers and business owners today. Be sure to subscribe to me / follow me across the top social media sites and subscribe to my blog so you'll get my reviews on the latest online marketing industry tools and trends.

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Monitoring Social Media with Listening Channels Webinar

  1. 1. Social Media Monitoring with Listening Channels Presented by: Angela Davis @AmazingAngelaD
  2. 2. Listening Channels Social Media Monitoring Presented By: Angela Davis, Marketing Services Manager Follow Me on Twitter: @AmazingAngelaD Visit
  3. 3. Agenda  The 411 on Listening Channels  Social Media Strategy  Email Alerts for Your Social Media Profiles  Google Alerts  RSS Feeds + Other Tools  Custom Dashboard Faceoff!  Q + A Session
  4. 4. + What is a “Listening Channel”? “Listening Channel” is a fancy marketing term. When you hear it, you can just infer people are talking about monitoring the online presence of a company, brand, or individual across social media platforms and the world wide web in general.
  5. 5. + STEP #1 : STRATEGY • Listen + learn from others • Engage + act appropriately • Measure performance + evaluate
  6. 6. What To Monitor? Pick Your Keywords You + Yours: Monitor Your Company, Respond Quickly to Feedback The Industry: Stay On Top Of Current Trends, + Get Ideas for Content for Your Blog + Social Media  Company name(s)   Branded products + services  Slogans   Marquee clients  Name of CEO + other employees  Know What the “Other Guys” Are Up To, Without Wasting Your Time Spying! Industry leaders  Competition:   Generic terms for products + services  Company names  Branded products + services Journalists + bloggers  Name of CEO + other employees Industry reports + updates  Ex-employees Conferences  Critics  Unhappy clients Partners + investors + board members View More on Keyword Strategy:
  7. 7. Create Your Strategy Create a Strategy + Stay On Target
  8. 8. + EMAIL ALERTS FOR SOCIAL MEDIA • Don’t log into your social media profiles daily? • Afraid of missing important interactions as a result? • Don’t worry – set up email alerts for your profiles!
  9. 9. Cheat Sheet for Email Alerts Direct URLs for Email Alerts for Common Sites  Facebook:  GooglePlus:  Google Places:  Twitter:  Linkedin:  Pinterest:  Yelp:  Youtube: Download This Presentation + List:
  10. 10. + GOOGLE ALERTS • STOP Googling yourself! • Yes, MORE email alerts (sorry!)
  11. 11. Google Alerts  Set email alerts to monitor ANY keywords, phrases, or names.  Receive emails “weekly”, “daily”, or in “as-it-happens.” Create Your Own Google Alerts:
  12. 12. + RSS FEEDS + OTHER TOOLS • Subscribe to RSS feeds + industry forums • Some sweet tools to help!
  13. 13. What is an RSS Feed?  RSS stands for “Really Simple Syndication”    RSS Feeds are used to publish frequently updated works—such as blog entries, news headlines, forum discussions, audio, and video, etc. in a standardized format. Feeds includes full or summarized text, plus metadata such as publishing dates and authorship. Benefits:    RSS feeds benefit publishers by letting them syndicate content automatically. Benefit readers who want to subscribe to timely updates from favorite websites or to aggregate feeds from many sites into one place. Look for the RSS Icon, “RSS Feeds”, “XML Feeds”, “Atom Feeds”, or “Subscribe” Links. Try Subscribing to the Boston Logic Blog RSS:
  14. 14. Twitter Tools More Tools, Exclusively for the Twitterverse  Twitter Search:!/search-home  Use search operations “love OR hate” to find Tweets containing either “love” or “hate” or both; use “ flight :( ” to find Tweets containing “flight” with a negative attitude, etc.  Twitter Advanced Search:!/search-advanced  Like Google Alerts, but for Twitter  Create a Custom Dashboard for Twitter; schedule Tweets,notifications  Uses data mining + sentiment analysis. Find influential people in your industry.  Easily track conversations about an event or online chat using hashtags. Use the geo-location panel to see discussions in specific areas.  Free visualizer tool lets you assess the most influential Twitter users. Don’t Forget to Follow BostonLogic on Twitter:
  15. 15. Other Tools You Might Like These Tools, Too  HootSuite: Create Social Media Dashboards, schedule messages + Tweets, analyze traffic, track mentions. Free + paid versions.  Robust Social Media Monitoring Tool. Free + paid versions available. Analytics + Insights only with paid version.  Real-time social media search + analysis. Free tool.  Firefox browser plugin (also available via URL). Track comment feeds on blogs across the web, track up to 200 terms, refreshed every 10 minutes. Free tool.  BoardReader: Search engine that crawls forums, blog posts, images, and micro blogs.  Use to create + monitor interactive promotions on Facebook, Twitter, Youtube + Linkedin. Free tool.
  16. 16. + CUSTOM DASHBOARD FACEOFF! • Create a “Home Base” for monitoring • FREE + paid options • Determine which option is right for your needs
  17. 17. iGoogle | Custom Dashboards   iGoogle = One of the BEST FREE options available!  Integrates w/ other Google products + shares major features of paid tools. Create Your Own FREE Dashboard of Awesome Here:
  18. 18. HootSuite | Custom Dashboards   Free or paid version available. (Paid version only $9.99 per month!)  Monitor social media interactions with awesome Insights + Analytics (paid) Create Your Own FREE HootSuite Dashboard Here:
  19. 19. Netvibes | Custom Dashboards   Free or paid version (Premium = $499 per month, includes Social Analytics)  Fully customizable layout, colors, etc. + allows 3rd party widgets Create A Free Netvibes Dashboard Here:
  20. 20. | Custom Dashboards   Extremely limited widgets + features available. Not good for monitoring buzz.  Compatible with official Microsoft software + files (SkyDrive). If Editing Microsoft Files Online Matters More, Start Here:
  21. 21. MyYahoo | Custom Dashboards   Paid advertising widget takes up valuable space  Integrates w/ other Yahoo products, but NO 3rd Party widget or analytics! You Still Want One?! ? Well, If You Must, Start Here:
  22. 22. Pageflakes | Custom Dashboards   Founded 2005 – Closed January 2012  Couldn’t complete.
  23. 23. Recap  Create Your Social Media Monitoring Strategy  Monitor Your Company + Brand + Employees  Industry Trends + Breaking News  Competitors + Their Products + Services  Set Up Email Alerts for Social Media Profiles to Stay In The Loop  Subscribe to Industry Blogs + Forums (Competitors’ Too!)  Google Alerts Help You Stop Googling Yourself  Creating a Custom Dashboard is REALLY Worth It!
  24. 24. Find BostonLogic on: View LogicClassroom Archives at: t: 617.266.9166 e: