“Collaboration or Business?”
Four EU consumers associations – OCU (Spain), Altroconsumo (Italy), DECO-Proteste (Portugal) and Test-Achats/Test Aankoop (Belgium) - in collaboration with Cibersomosaguas Research Group (UCM) and Ouishare Spain, came together to undertake a pioneering research project on the CC phenomenon from the point of view of its effect on consumers and society.
In undertaking this research we set out a series of questions that we thought were important to resolve:
1. Do P2P collaborative consumption platforms add value for individual consumers?
2. Are CC platforms a safe environment for users?
3. Do P2P CC platforms produce the beneficial impacts that some claim they do at economic, social and environmental levels? Are they creating value for society as a whole?
4. Does the CC phenomenon represent a paradigm change or is it just a different way of doing the same business?
The research employed a multi-method design that involved ‘consumers’, ‘platforms’ and ‘experts’. The research included 33 CC experts, over 8,600 consumers (CC users and non-users), and a sample of 70 P2P CC platforms across the four participating countries.