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SEO proposal

SEO proposal for client project and freelancing

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SEARCH ENGINE
OPTIMIZATION PROPOSAL
OBJECTIVES
• To increase the visibility of your website over the internet
• To get more traffic to the website
• To scale up the number of leads from the website
INTRODUCTION
As a business owner you would like to get your website popular in the online world, for this
purpose smart work always matters, here is how SEO can do this easily and effectively:
• Definite increase in website traffic
• Increased website usability
• Beat your competition
• The results are permanent
• Millions of websites on the web, SEO makes you stand out
• Better ROI (Return On Investment) than normal advertisements
• Quantifiable results
SEO PROGRAM SPECIFICATION
Our SEO program is designed to address search engine algorithms of all main search engines.
The scope of the SEO program is customized according to the needs of the website, the target
audience it addresses and the online competition associated with it.
The SEO process is divided into the following 6 Stages:
• Stage I - Evaluation & Planning
• Stage II - Execution
• Stage III - SEO Implementation
• Stage IV – Completion
• Stage V – Off-page Optimization
• Stage VI – Monitoring
STAGE I - EVALUATION & PLANNING:
Note: Keyword research will be carried out on the basis of data gathered from Google
AdWords and the competitor analysis
Process Deliverables
Current site stats recording (Link popularity) Report
Search engine friendliness analysis Report
Keyword research (draft) Report (for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Pre-optimization search engine rank recording Report
Content writing recommendations Report
Selection of webpages for optimization Report
STAGE II - EXECUTION PHASE:
Note : The Optimization data creation will contain complete details of the on page
optimization that is to be carried out on the webpages short listed for SEO. This includes Title
tag, Meta tags, Content optimization, Image Alt-text, File/Directory name optimization, Title
attributes etc.
This phase will include creation of customized 404 error page
Process Deliverables
Optimization data creation (to be used later
in SEO implementation)
Excel sheet report
SEO rule recommendation Excel sheet report
Ad

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SEO proposal

  • 2. OBJECTIVES • To increase the visibility of your website over the internet • To get more traffic to the website • To scale up the number of leads from the website
  • 3. INTRODUCTION As a business owner you would like to get your website popular in the online world, for this purpose smart work always matters, here is how SEO can do this easily and effectively: • Definite increase in website traffic • Increased website usability • Beat your competition • The results are permanent • Millions of websites on the web, SEO makes you stand out • Better ROI (Return On Investment) than normal advertisements • Quantifiable results
  • 4. SEO PROGRAM SPECIFICATION Our SEO program is designed to address search engine algorithms of all main search engines. The scope of the SEO program is customized according to the needs of the website, the target audience it addresses and the online competition associated with it. The SEO process is divided into the following 6 Stages: • Stage I - Evaluation & Planning • Stage II - Execution • Stage III - SEO Implementation • Stage IV – Completion • Stage V – Off-page Optimization • Stage VI – Monitoring
  • 5. STAGE I - EVALUATION & PLANNING: Note: Keyword research will be carried out on the basis of data gathered from Google AdWords and the competitor analysis Process Deliverables Current site stats recording (Link popularity) Report Search engine friendliness analysis Report Keyword research (draft) Report (for feedback) Keyword selection (based on your feedback) Report Keyword finalization (based on your selection) E-mail Pre-optimization search engine rank recording Report Content writing recommendations Report Selection of webpages for optimization Report
  • 6. STAGE II - EXECUTION PHASE: Note : The Optimization data creation will contain complete details of the on page optimization that is to be carried out on the webpages short listed for SEO. This includes Title tag, Meta tags, Content optimization, Image Alt-text, File/Directory name optimization, Title attributes etc. This phase will include creation of customized 404 error page Process Deliverables Optimization data creation (to be used later in SEO implementation) Excel sheet report SEO rule recommendation Excel sheet report
  • 7. STAGE III - SEO IMPLEMENTATION PHASE: Process Deliverables SEO implementation execution for the entire site Checklist Quality Check (QC) Checklist Changes if any Checklist
  • 8. STAGE IV- ON PAGE SEO COMPLETION PHASE: Process Deliverables Final site re-submissions to free search engines Report Completion report Report
  • 9. STAGE V - OFF PAGE OPTIMIZATION Process Deliverables XML sitemap submission Report Manual web directory submissions Report Social bookmarks Report Forum profile links Report Article creation Report Article submission Report Blog post creation Report Blog post ping to search engines Report Link building Report
  • 10. STAGE VI - SEO MONITORING Note : Stage V and VI min 1 year recommended. The client can renew the contract after looking at the SE traffic Process Deliverables Rank monitoring Report Traffic report analysis Report Further on page recommendations Report
  • 11. PROJECT Project Duration: The total SEO process from initial “Evaluation & Planning” to the “SEO Execution” phase will roughly take around 6 months for optimization of up to 10 Keywords. However this duration is subject to change based on variables like the time taken to get a response from the client, discussions, whether any additional content needs to be created on the site etc.
  • 12. GUARANTEES • Website will be submitted to the major free search engines and directories, including a few industry-specific free directories. • All our suggested keywords will have searches as determined by our tools • We will include all keywords give by the client in the optimization if client wants post keyword research analysis also. • Unethical SEO techniques will not be used in our SEO. • None of the SEO techniques used by us will get our clients website banned. • The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly. • We will not carry out any changes on your website without prior approval. • Please note: We do not give false ranking guarantees. • It is not possible for any one to guarantee you a particular ranking on any search engine. • Google and most other search engines clearly state this on their website. Check here - http://www.google.com/webmasters/seo.html.
  • 13. COST • Total Duration : 6 months • Cost Per Month : Rs. 5000/- • Total Keywords optimization : 10 • Monthly Reports • It is a one time cost and you can generate business from the website for life.
  • 14. DIGITAL MARKETER • Name : Amay Alhad Koltharkar • Email ID : koltharkaraa@gmail.com • Mob No. : 9029518838 • Publications : digitalamayk.blogspot.com, www.facebook.com/digitalamay