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Use lightbox and zoom effects to enhance presentation of your product images. It is essential to let customers have a really good look at your products.
It is vitally important to give customers a good view of the product images. Very often customers like to see all the details of the product and this is not very convenient when using standard functionality. You could lose orders because of this. You can learn more at http://amasty.com/lightbox-and-zoom.html