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Référencement naturel : comment plaire à Google en 2014 ?

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En 2014, le référencement naturel passera obligatoirement par une étroite collaboration avec Google : validation du site, utilisation des données structurées, Google authorship,...

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Référencement naturel : comment plaire à Google en 2014 ?

  1. 1. Référencement naturel « Best Practices » en 2014 Sylvie de Meeûs
  2. 2. Objectif : la première place ?
  3. 3. Objectif : être trouvé ! • Origine des visiteurs • Mots-clés pertinents • A l’exception de votre nom
  4. 4. 1. La longue traîne Des milliers de requêtes différentes peuvent mener à votre site
  5. 5. 3 opportunités de la longue traîne • Augmenter régulièrement le nombre de pages / produits • Contrôler systématiquement les mots recherchés dans Keyword Planner https://adwords.google.com/ko/KeywordPlanner/ • Créer une description (meta tag) qui incite au clic dans les résultats de Google 5
  6. 6. 2. La recherche universelle 6
  7. 7. 3 opportunités du multicanal • Prendre des photos originales et soigner leur référencement dans Google Images • Créer des vidéos de présentation des produits • Jouer au maximum la carte du local (si on a un point de vente)
  8. 8. Créer une chaine YouTube http://www.youtube.com/watch?v=9N_peFP7Xw&feature=share&list=UUuIfQwGkq8-sW7SpX0LfmWg&index=3
  9. 9. Les résultats cartographiques 9 http://www.google.com/business/placesforbusiness/
  10. 10. 3. Collaborer avec Google
  11. 11. 4 trucs pour plaire à Google • S’inscrire aux webmaster tools et publier une sitemap.xml http://www.google.com/webmasters • Créer une page Google+ et y publier régulièrement des liens vers le site http://plus.google.com/pages • Valider et mentionner l'éditeur du site, l'auteur du blog (Google Authorship) http://www.amaranthe.be/blog/referencementtheme/google-authorship-lauteur-dans-les-resultats-derecherche • Utiliser les marqueurs de
  12. 12. Le protocole Sitemaps • Liste les pages à indexer sur www.monsite.com/sitemap.xml
  13. 13. La page Google+
  14. 14. La page Google+ 14 Une place de choix dans les résultats de Google
  15. 15. Google Authorship 15 http://www.amaranthe.be/blog/referencementtheme/google-authorship-lauteur-dans-les-resultatsde-recherche
  16. 16. Données structurées • • • • • • • • 16 Articles Avis sur les livres Commerces et services de proximité Films Produits Restaurants Episodes de séries télévisées Evénements
  17. 17. Balisage page produit 17 http://www.google.fr/webmasters/markup-helper
  18. 18. Google vous dit merci 18
  19. 19. Téléchargez votre aidemémoire infogr.am/reference ment-naturel 19
  20. 20. Pour en savoir encore plus… Le blog d’Amaranthe www.amaranthe.be/blog Un conseil par jour sur les réseaux sociaux… Twitter @amaranthe Facebook www.facebook.com/amaranthe Slideshare www.slideshare.net/Amaranthe

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