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Chapman's Ice Cream - Social Media Campaign (Content Calendar)

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May 2017 Content Calendar for Facebook & Instagram. Seneca SoMe - Social Media Capstone (SMD300)

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Chapman's Ice Cream - Social Media Campaign (Content Calendar)

  1. 1. Date Day Celebration Time Content Description Visual Additional Info Time Content Description Visual Additional Info 01-May Monday First day of the Campaign 9:00AM 3 minutes Barbecue Video Chapman's Ice Creams for everybody Video 9:00AM 60 seconds barbecue video Chapman's Ice Creams for everybody Video 02-May Tuesday 9:00AM Penny & David Adventure Introduction post about Penny & David Cartoon 9:00AM Penny & David Adventure Introduction post about Penny & David Carousel 03-May Wednesday International Sun Day 3:00PM Wednesday Question (Like, Love, Haha, Wow) Which classic flavours is your favourite one? Vanilla, Dutch Chocolate, Strawberry or Butterscotch Ripple Picture 3:00PM Love Story between an Ice Cream & the Sun You make my heart melt! Cartoon #InternationalSunDay 04-May Thursday Star Wars Day 1:00PM Curated Content Best parks to do a barbecue Picture 8:00AM Stormscooper Ice Cream Star Wars Stormscooper created by Kim Porter, it will be hard to resist it! Picture #Maythe4thBeWithYou 05-May Friday 11:00AM Friday Engagement If you had to create your own ice cream flavour what would it be? Picture 5:00PM Fun Fact Friday (Penny) Did you know Chapman's products are solely made of 100% canadian dairy ingredients? Cartoon 06-May Saturday No Diet Day 12:00PM No Diet Day Tomorrow we can eat brocolli but today is ice cream! Picture #NoDietDay 8:00AM Shout Out Saturday Tag us on your most #nom picture of ice cream to be featured next Saturday on our Instagram account Design to announce the contest #ShoutOutSaturday 07-May Sunday Lemonade Day 1:00PM Yummy Sunday Frozen Lemonade Recipe Video 1:00PM Yummy Sunday Frozen Lemonade Recipe Video 08-May Monday 9:00AM Curated Content Your Ice Cream Choices Will Reveal Your Dream Job. Real crystal balls, ice creams can even predict your future (http://bzfd.it/2o7ajTr) Picture 05:00PM Motivation Monday Home Alone tonight? Excuse me if I do. Picture #MondayMotivation 09-May Tuesday 9:00AM Penny & David Adventure Who are Penny & David's heroes? Cartoon 9:00AM Penny & David Adventure Who are Penny & David's heroes? Carousel 10-May Wednesday Stay Up All Night Day 3:00PM Wednesday Question (Like, Love, Haha, Wow) Who do you eat ice cream with? Family, Friends, Significant Other, By Yourself Picture 1:00PM Sleepover & Big Buckets Which of our big bucket will you bring to a sleepover? Carousel #StayUpAllNightDay 11-May Thursday Eat What You Want Day 1:00PM Curated Content Did you know you could get an ice cream delivery with Uber? (http://ubr.to/29Upzyl) Picture 3:00PM Netflix & Chill Netflix and Chill. What better way to watch your favourite tv show with a bowl of your favourite ice cream? Image #EatWhatYouWantDay 12-May Friday Nutty Fudgy Day 11:00AM Friday Engagement Why do you eat ice cream? Picture 5:00PM Fun Fact Friday (David) Did you know most of the vanilla used to make ice cream come from Madagascar AND Indonesia? Cartoon 13-May Saturday 9:00AM Curated Content 27 reasons to eat ice cream. Like we really need to find a reason to eat ice cream! (http://bit.ly/2nUd3Ef) Picture 8:00AM Shout Out Saturday The #shoutoutsaturday goes to @erinmayholmes and her fully covered Dutch Chocolate cup. Mother of 4, sometimes you need to reward yourself with some deliciousness! Tag us on your most #nom picture of ice cream to be featured next Saturday on our Instagram account! Customer's picture #ShoutOutSaturday 14-May Sunday Mother's Day 9:00AM Ashley Chapman tells us a childhood memory about his mother Penny It is now your turn to share a childhood memory with your wonderful mother! Old Picture of Ashley with Penny #MothersDay 9:00AM Mothers Day Happy Mothers Day to all the wonderful mothers out there. Go take a look at our Facebook Page to discover the story behind this photo! Old Picture of Ashley with Penny #MothersDay 15-May Monday Chocolate Chip Day 9:00AM Curated Content TBD Picture 3:00PM TBD TBD TBD 16-May Tuesday 9:00AM Penny & David Adventure TBD Cartoon 9:00AM Penny & David Adventure TBD Carousel 17-May Wednesday World Baking Day 3:00PM Wednesday Question (Like, Love, Haha, Wow) Are you a Cone, Cup, Sandwich or Biscuit person? Picture 1:00PM TBD TBD TBD 18-May Thursday No Dirty Dishes Day 9:00AM Cones TBD Picture #NoDirtyDishes Day 9:00AM Cones Save the planet and try our cones. 100% edible. They are so delicious you won't leave a crumb behind Picture #NoDirtyDishesDay 19-May Friday 11:00AM Friday Engagement TBD Picture 5:00PM Fun Fact Friday (Penny) Did you know New Zealand consumes the most ice creams in the world? Cartoon 20-May Saturday Pick Strawberry Day 9:00AM Curated Content Best addresses to strawberry pick Picture 8:00AM Shout Out Saturday We loved @chapmanslover1 picture last week [add specific details]. If you also want to be featured on our Instagram, tag us on your most #nom picture of ice cream! Customer's picture #ShoutOutSaturday 21-May Sunday 1:00PM Yummy Sunday No-Bake Chocolate Chip Ice Cream Cake Recipe Video 1:00PM Yummy Sunday No-Bake Chocolate Chip Ice Cream Cake Recipe Video 22-May Monday Victoria Day 9:00AM Curated Content Activities to do on Victoria Day Picture #VictoriaDay 9:00AM Victoria Day Happy Victoria Day! Which ice cream did you eat over the long weekend? Picture 23-May Tuesday 9:00AM Penny & David Adventure Penny & David at the Cabin for the long weekend Cartoon 9:00AM Penny & David Adventure Penny & David at the Cabin for the long weekend Carousel 24-May Wednesday Brother's Day, National Scanvendger Day 3:00PM Wednesday Question (Like, Love, Haha, Wow) What are your favourite toppings? Chocolate syrup, Fruits, Sprinkles or Nothing Picture 1:00PM TBD TBD TBD #NationalScavengerHunt Day 25-May Thursday 1:00PM Curated Content TBD Picture 3:00PM TBD TBD TBD 26-May Friday Blueberry Cheesecake Day 11:00AM Friday Engagement We asked you on Wednesday about your favourite topping. But these are too simple. If you could put anything on your ice cream what would it be? Picture 5:00PM Fun Fact Friday (David) Did you know chocolate syrup is the worlds most popular topping? Cartoon 27-May Saturday 9:00AM Curated Content TBD Picture 8:00AM Shout Out Saturday We loved @chapmanslover2 picture last week [add specific details]. If you also want to be featured on our Instagram, tag us on your most #nom picture of ice cream! Customer's picture #ShoutOutSaturday 28-May Sunday 1:00PM Yummy Sunday Blueberry Milkshake Recipe Video 1:00PM Yummy Sunday Blueberry Milkshake Recipe Video 29-May Monday Biscuit Day 9:00AM Sandwiches TBD Picture #BiscuitDay 9:00AM Sandwiches 2 layers of soft biscuits and a delicious ice cream in the middle. What else? Picture #BiscuitDay 30-May Tuesday 9:00AM Penny & David Adventure TBD Cartoon 9:00AM Penny & David Adventure TBD Carousel 31-May Wednesday 3:00PM Wednesday Question (Like, Love, Haha, Wow) Where do you eat the most your ice cream? At home, at the movie theater, at the restaurant, in a store Picture 5:00PM TBD TBD TBD 01-Jun Thursday International Children's Day 9:00AM Penny Chapman tells us why she is proud of her son Ashley What makes you a proud parent? Old Picture of Chapman's family #ChildrensDay #InternationalC hildrenDay 9:00AM International Children Day "Children are our greatest treasure. They are our future." - Nelson Mandela / Visit our Facebook Page to discover the story behind this photo! Old Picture of Chapman's family #ChildrensDay #InternationalChildrenDa y 02-Jun Friday National Donut Day 11:00AM Friday Engagement TBD Picture 3:00PM Doughnut cone We couldn't resist and decided to visit @ogchimneys to try doughnut cones. It was delicious, although it would have been better topped with @Chapmansicecream ! Picture #NationalDonutDay #ogchimneys 03-Jun Saturday 9:00AM Curated Content TBD Picture 8:00AM Shout Out Saturday We loved @chapmanslover3 picture last week [add specific details]. If you also want to be featured on our Instagram, tag us on your most #nom picture of ice cream! Customer's picture #ShoutOutSaturday 04-Jun Sunday 1:00PM Yummy Sunday Ice Cream Cookie Recipe Video 1:00PM Yummy Sunday Ice Cream Cookie Recipe Video Facebook InstagramInstagram Facebook Chapman's Ice Cream / Summer Campaign 2018 MAY - Barbecue Month W E E K 1 W E E K 2 W E E K 3 InstagramInstagramInstagram FacebookFacebookFacebook W E E K 4 W E E K 5

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