How to enroll new customers in a digital age?
Onboarding is the first step in creating customer loyalty. Customers have higher expectations regards to the digital experience and better understanding who they are. Putting your customer's identity central stage will enable this.
Everett's vision is this enrollment should be:
Smart - as simple, lean and straight forward possible
Safe - give the level of trust needed in your customer
Secure - be able to reuse parts of the customer journey.